Zoltán Veres

• Head of Department at University of Pannonia

In the multi-attribute consumer decision making both regularities and irregularities can be observed. There exist many competing points of view among the various theoretical approaches dealing with this topic, but none of them has become dominant. Although none of the models is able to fully explain the phenomenon, there is no need to be committed...

We assume that the digital turn and the mobile-computing environment facilitate the corporate management functions. This is in order to support both offline and online network competences for developments and for innovations. Our goal was to examine the above thesis applied to both online and offline networks mapping them on an interface of two mea...

Consumers are thought to be rational in their choices. But sometimes their choices comprise intransitivities. Current paper presents a mathematically supported experimental study of consumers’ intransitive preferences concerning product attributes. We used a personalized experimental design developed on the basis of Q methodology to maintain subjec...

In the project industry some companies are more successful at closing a deal with buyers than others. We argue the answer lies in the presumed competence-based capabilities of actors. Some of these capabilities draw on the company’s past (epistemic), whereas others represent a promise for a successful outcome (heuristic). Utilization, promotion and...

A marketing alapkategóriái között a vásárlást megelőző észlelt kockázat és a termék által kínált érték problematikáját számos kutató vizsgálta. A fogyasztói piac/fizikai termék kontextusban különösképpen úgy tűnhet, hogy a kutatás fehér foltjai már eltűntek. Nem ilyen tiszta azonban a kép, ha a vizsgálatokat kiterjesztjük a szolgáltatáspiacra, amel...

The study seeks to indentify the various risks participants of higher education face and how these risks can be reduced. The aim of the research is to shed light on the factors influencing students in their assessment of the success of a given training. The factors are analysed in a given educational process and how they change in the spectrum of l...

Purpose The perceived risk of services is not characterized by being inevitably higher than that of tangible products but rather by the fact that performance risk is bilateral and process‐like. The aim of this paper is to explore the nature of this competence‐based risk perception during different project transactions. Design/methodology/approach...

In this paper we would like to deal with certain questions of the research process of project marketing. The paper aims to serve as a starting point for a future research which will examine the three characteristics of project marketing, i.e. discontinuity, uniqueness and complexity, in the entire process of project marketing. The entire process of...

A crucial question of business-to-business networks is the presence of relationships in which the actors share information, resources and knowledge in order to support their learning and changing processes or for other market advantages (cost minimization, specialization etc.). From the point of view of management, the network approach is brought u...

Perceived risk and value. The concept of perceived risk has been conceptualised as corresponding to situations when there are potentially negative outcomes. Later studies distinguished between uncertainty before the outcome and the outcome itself, which points to the timing of the perceived risk. This study focuses on how perceived risk impacts per...