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Citations since 2016
2 Research Items
It is unclear why customers perceive some salespeople to be helpful and others to be threatening. Salesperson stereotypes are often considered negative and threatening; however, salesperson stereotypes may also be positive and professional. Based on the concepts of stereotype threat and compound stereotyping, this research proposes that customers f...
Many believe that the presence of role models positively influences the behavior and success of students. We test one aspect of this contention by focusing upon the impact that Black, Asian, Hispanic, White and women role models have upon graduation rates at 176 four-year, public colleges. We find only limited evidence in favor of role model hypoth...