Zhou Fei

• PhD
• Head of Department at Huaqiao University

This study builds a research model based on sense-making theory and Dervin's sense-making model of 'gap-bridge-uses' to explore the relationship between users' fear of missing out (FoMO) in relation to charity crowdfunding performance, and collected a set of 230 data of users from the famous charitable crowdfunding campaign on TikTok. The research...

Gamification has been extensively employed in marketing practices to meet the diverse needs of consumers. Previous research suggests that gamification marketing plays a pivotal role in influencing customer purchase intention. However, the precise mechanism through which gamification marketing impacts purchase intention requires further investigatio...

The relevance of innovation ecosystems and digital technologies exerts pressures on the business operations management concerning inter-organizational collaboration and competition. Society pays great attention to digital business models while there is very little research bringing the fields of inter-organizational operations and digital business...

Extent research is unclear about the relationship between entrepreneurship support systems and international corporate entrepreneurship (ICE) in emerging economies. This research considered entrepreneurial support systems essentially act as institutional intermediaries and consider resource slack as a mediating variable and dual network embeddednes...

Short video games saw explosive growth and due to their rich content and strong communication features have provided a new marketing platform for corporate commercial activities. However, few studies have examined how to implement a gamification strategy on short-form video platforms. Based on Expectation Violation Theory, this study explored the i...

With institutions of higher education recognizing the importance of implementing sustainability education, universities have begun exploring the driving factors of sustainable teaching innovation among higher education faculty. However, the crucial role of higher education faculty in the educational innovation process has been neglected. This study...

Purpose-Previous studies overemphasize the negative effects of social media usage (SMU) within organizations and underestimate its positive influences on employees' behavior. This study attempts to link employees' social media use at work to their creativity performance. Design/methodology/approach-Based on the bounded generalized reciprocity the...

Drawing from the theory of territorial behavior, this article predicts the explanatory role of silence behavior in the relationship between knowledge hiding and hider's innovative behavior in Chinese organizations, and the potential of Zhongyong thinking in mitigating the detrimental effect of knowledge hiding. Results derived from a time-lagged an...

Purpose The purpose of this study is to investigate the impact of social media usage (SMU) and relational energy on employees' workplace spirituality within an organization from a psychological perspective. Design/methodology/approach This study proposes a research model based on self-determination theory. This research model was tested using a cr...

Purpose This study argues that to drive users' continuance use behaviors, it is necessary to satisfy their desire for a meaningful experience when using information systems (IS). Therefore, this research explores the influencing mechanism by which gamified IS (immersive-related interaction, achievement-related interaction, and social-related intera...

An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users’ psycholog...

In light of the disadvantages of celebrity spokespersons and the prevalence of brand anthropomorphism, the branding strategy of having an animated spokescharacter (ASC) is gaining popularity. Based on social information processing theory and parasocial interaction relationship (PSR) theory, this study explored the characteristics of brand animated...

As the use of live-stream marketing by corporations to sell products is increasing, the sustainability of this marketing model has been a controversial topic in recent years. In this study, we propose that live-stream marketing can be used as a sustainable strategy to improve the relationship between customers and the companies endorsed by broadcas...

Previous research on the sports marketing of global brands has focused mainly on the sponsorship of sporting events and the endorsement of products by athletes. This study reveals the unexamined effect of the impact of sports stars' personal brand on global brand equity and consumers' brand love. Based on global consumer culture (GCC) theory and se...

The present study addresses the popularity of ‘social media influencer’ (SMIs) by examining the effect of users’ perceived social distance from SMIs on their broadcasting intention on social live streaming platforms. Drawing on motivational factors related to social distance and applying Cognitive Transactional Theory as a theoretical lens, our emp...

This study investigated 150 university lecturers from the perspective of their emotional labour, focusing on the effect of a playful climate on lecturers’ innovation intention and job engagement. A structural equation model analysis determined the following: is positively related to lecturers’ strategies of deep acting and expression of natural emo...

Based on the context of Chinese workplace, the present research aims to explore the combined effects of proactive personality, supervisor–subordinate guanxi (s–s guanxi), and leaders’ innovation expectations on the knowledge sharing of frontline employees (FLEs). Questionnaire data from a sample of 301 FLEs within service‐oriented enterprises in Ch...

Purpose The purpose of this paper is to examine the relationship between humble leadership and employee innovation behavior and to investigate the mediating effects of core self-evaluation (CSE) and the moderating effects of leader political skill in this relationship. Design/methodology/approach Questionnaire data from a sample of 169 employee-...

Due to strong economic growth in Internet development, the number of website users in Asian countries has increased dramatically. Online retailers such as Alibaba have been remarkably successful, but few research articles focus on the field of website usability and human-website interaction. As retailing websites become increasingly relational, con...

Internet became the main platform for exchange of views on product and word of mouth. In this paper, we define the online seller's commercial policy reasonableness, website quality, product value as the independent variables, the online trust (online trust beliefs and online trust intentions ) as an intermediary variable, to explore the formation m...