Zhenping Zhang

Zhenping Zhang
Beijing University of Posts and Telecommunications | BUPT · Department of system science

About

9
Publications
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208
Citations
Introduction
Skills and Expertise

Publications

Publications (9)
Chapter
Higher education is characterized by growing complexity and uncer- tainty, which highlight how wicked issues cannot be addressed by one organization acting alone. A collaborative governance approach is here proposed to tackle these issues. Such a perspective has been implemented widely, from public services design and delivery to infrastructure dev...
Article
Full-text available
Entrepreneurship is becoming increasingly essential in this current era of the knowledge economy. It contributes to the innovation of products and services as well as improved processes. In the long-run, it can also improve the sustainability of the economy by depicting better efficiency and social goals. To stimulate entrepreneurship, it is essent...
Article
Full-text available
Enabled by available educational data and data mining techniques, educational data analysis has become a hot topic. Current researches mainly focus on the prediction of problems and performance rather than revealing the underlying causal relationships. Based on a unique exam data, we extracted the abilities of examinee from HSEE (High School Entran...
Article
Full-text available
Opinion leaders often play key roles in online knowledge-sharing communities, which has intrigued a lot of researchers and practitioners worldwide. However, it is not clear how various characteristics of opinion leaders may affect different online groups’ knowledge-sharing engagement. This paper aims to answer this question by building upon social...
Conference Paper
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In the era of knowledge economy, university plays an important role in the development of community. Generally, universities are responsible for three missions, i.e. teaching, research and social service. Among them, research lies at the centre, which provides latest intellectual products for teaching on one hand, and supports social service with a...
Conference Paper
Full-text available
From "211","985" to "double first-rate", China has launched a series of incentive projects to steer the development of universities towards expressed priorities. These policies has formulated universities' management strategy and generated fierce competition among universities regarding both student enrollment and research productivity. However, we...
Article
Full-text available
【目的】研究海量商品评论所隐含的商品在线声誉值对于品牌对商品在线销售量影响的调节作用。【方法】以京东商城手机商品的销售为背景, 通过自然语言处理和机器学习等技术, 利用联合分析法, 精准而全面地计算商品的在线声誉值, 并构建模型探究品牌的两个维度(品牌竞争力和品牌来源国(地区))对于商品销量的影响, 以及在线声誉和品牌知名度对上述影响的调节作用。【结果】在电子商务时代, 品牌竞争力依然是影响商品销量的重要因素, 在线声誉对于品牌竞争力对商品销售的影响起到正向调节作用, 而商品知名度则会削弱品牌来源国(地区)对商品销量的影响。【局限】只针对搜索型商品进行相关分析, 而体验型商品并未涉及。【结论】使用本文方法计算出的商品在线声誉加强了品牌竞争力对销售的影响, 可以为电商平台的在线声誉系统提供更加...
Article
Big data commerce has become an e-commerce trend. Learning how to extract valuable and real time insights from big data to drive smarter and more profitable business decisions is a main task of big data commerce. Using online reviews as an example, manufacturers have come to value how to select helpful online reviews and what can be learned from on...
Article
Full-text available
Today there are a huge quantity of online reviews available across different categories of products. The key question is how to select helpful online reviews and what can we learn from the abundant reviews. In this paper, we first conclude five categories of features to predict reviews' helpfulness from the perspective of a product designer and the...

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Projects

Projects (2)
Archived project
Mining customer requirement from social media for product improvement
Project
Design strategy to improve the performance of university in the era of knowledge economy.