Željko Sudarić

• Dean at Polytechnic Lavoslav Ružička Vukovar

U kontekstu globaliziranog tržišta regionalni maloprodajni lanci zauzimaju ključnu ulogu u promicanju održivosti lokalnih proizvođača. Radom se analizira utjecaj regionalnih maloprodajnih lanaca na ekonomsku održivost lokalnih proizvođača, s posebnim fokusom na prostor istočne Hrvatske. Istraživanjem su obuhvaćeni maloprodajni lanci sa značajnim tr...

The paper analyzes consumer protection policies at the level of the European Union with an emphasis on principles, instruments and goals and the aspect of artificial intelligence as a catalyst for EU consumer protection. The main objective of the consumer protection policy is to ensure the rights of consumers in relation to traders and to provide b...

This paper attempts to find an answer to the question of what are the possibilities and limitations of using controlling instruments in the function of strategic planning in small and medium-sized enterprises. It is pointed out that such instruments, which are most often used in large companies, should find their application in small and medium-siz...

Nowadays, management is challenging with various unpredicting economic, political, and technological changes. Management controlling facing unpredictable changes, which require major adaptability. Recently, there have been major changes in the world that have an impact on the overall market culture. This study aimed to investigate market culture or...

This paper focuses on the ICT sector digital gender gap divide in a longitudinal analysis of The Republic of Croatia’s position in the frame of EU-27. The digital divide, especially the digital gender gap, is currently under the European Union policy loupe due to developmental efforts and aspires towards EU-27 lead in a global digital race. The pap...

The last element of the marketing mix is the distribution and marketing channels in the automotive industry, which determine how cars will arrive at customers and end users through sales and distribution activities. Car manufacturers, regardless of how their product was excellent, must provide this value to its customers carefully selecting partner...