About
7
Publications
5,259
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24
Citations
Introduction
Current institution
Additional affiliations
May 2017 - present
Private University of Marrakech
Position
- Professor
February 2017 - present
Cadi Ayyad University, CUKS, Kalaa des Sraghna
Position
- Professor
September 2015 - February 2017
Ecole Nationale de Commerce et de Gestion
Position
- Professor
Publications
Publications (7)
Facing the challenges of the new industrial revolution, the deep coupling between universities and industry 4.0, the integration of information and communication technologies in education, and the enhancement of the ability to serve society on the basis of internal and external synergy should become the common choice of different types of universit...
This article presents a qualitative study by Nvivo12 software among students belonging to the different higher education institutions and which [18]. It allows respondents to express their views, opinions and make suggestions [15], in addition, this article examines and explores the engagement of students using ICTE, this will allow us to find out...
oday, we have a new revolutionaryvision of implementing a relationship marketing strategy. Increasing competition in education has forced universities to retain students, which, according to Ryals (2002), has had a good impact on the university's ability to retain them (Elliot & Healy, 2001). The objective of this article is to present a review of...
In an increasingly digital world characterized by the rise of web 5.0, mobile internet, and broadband, companies find themselves in a process of profound adaptation. The different modes of interaction with customers also undergo systematic transformations due to the revolution that technology, especially the Internet is imposing on the market. So,...
Cette recherche vise à analyser la production scientifique, en anglais et en français, sur les comportements de showrooming et de webrooming. Une étude bibliométrique, avec une approche mixte, a été réalisée avec une recherche sur le portail EBSCO et Google Scholar, il s'agit d'un examen systématique de la littérature. Malgré le fait que les travau...
L'achat cross-canal est aujourd'hui une évidence que ce soit chez le consommateur dans le cadre de son comportement ou encore chez les organisations et les distributeurs (Bouzid et Vanheems, 2014). Les acheteurs en ligne adoptent de plus en plus un comportement de « Webrooming » qui implique l'utilisation des canaux en ligne avant d'acheter dans le...
