Zaid Obeidat

• Professor of Marketing-School of business-Marketing department- University of Jordan
• Professor (Full) at University of Jordan

Given the pervasive spread and use of the Internet and social media, consumer use of these new forums for expressing their revenge intentions has also increased. This research examines the impacts of service outcome and service process failures on consumer online revenge intentions. Using insights from cognitive appraisal theory, a comprehensive mo...

The main purpose of this study is to present a detailed typology of online revenge behaviors that identifies the differential factors affecting this behavior in terms of triggers, channels, and emotional outcomes across two countries: Jordan and Britain. Based on a qualitative approach from a sample of Jordanian and British customers who had previo...

This paper analyzes the role of online satisfaction and e-trust as mediators in the relationship between electronic service quality (e-SQ) and online loyalty (integrating behavioral and attitudinal elements), in the context of e-shopping. In an increasingly competitive environment, e-retailers need to know the determinants of the success of their o...

In response to the increasing demand for faster checkouts, shorter wait times, and enhanced customer experiences in fast-food establishments, the use of self-service kiosks is on the rise. This study employs an integrative framework combining the Technology Acceptance Model, the Technology Readiness Index and the subjective norms component of the T...

This study develops and tests for the first time a conceptual model that examines the drivers and facilitating factors affecting revenge buying behavior. This research investigates the influence of materialism on revenge buying intentions in addition to the mediating role of envy in explaining revenge buying intentions. This study also examines the...

Purpose This research examines the effect of water conscientiousness (WC) on consumers' purchase intentions and behaviours towards sustainable apparel. Through this exploration, the research aims to show how consumers' awareness of water conservation connects with their purchase choices for sustainable apparel. Design/methodology/approach Drawing...

Purpose – This study aims to develop cause-and-effect relationships among the critical success factors(CSFs) of fintech adoption and rank these CSFs based on their importance in the model. Design/methodology/approach – To achieve the objectives of the study, the Fuzzy Decision-Making Trial and Evaluation Laboratory (FDEMATEL) approach was used. The...

This study aims to investigate the antecedents and consequences of relationship quality in the Jordanian pharmaceutical industry. A convenience sampling technique was used to select a representative sample of physicians working in the public healthcare sector in Jordan. Particularly, 500 questionnaires were distributed and 374 questionnaires were u...

This study presents a detailed typology of Jordanian consumers that identifies the effects of Covid‐19 on their personal, social, and purchase and consumption patterns following the pandemic. Based on a qualitative approach using a sample of Jordanian consumers (N=71), this study identifies three main types of consumers: the rational, suspicious, a...

Based on the Stimulus Organism Response theory, this study develops and tests an integrative model that examines, for the first time in the consumer revenge literature, how online acts of revenge influence other consumers present on social media to do the same. This study examines the mediating role of message trustworthiness to better explain the...

The purpose of this paper is to study the effect of performance-based rewards on radical innovation. In doing so, it explores the role of knowledge acquisition and innovative work behavior (IWB) as possible mechanisms that underlie the relationship between performance-based rewards and radical innovation. The subsequent effect of IWB on promoting r...

Social media addiction has undergone a remarkable transformation among regular users, but limited research has been conducted on exploring the antecedents of addiction. The purpose of this study is to investigate the relationship between continuance intention and addiction. Moreover, it investigates the moderating role of satisfaction and trust on...

Corporate social responsibility (CSR) is a vital construct in the banking industry due to its influence on brand credibility, positive word of mouth, and repeat purchases. The purpose of this research is to examine the influence of the three main dimensions of corporate social responsibility on patronage intentions through the mediating role of bra...

This study aims to investigate the impact of integrating essential factors on Internet usage continuance intention in students’ context. The proposed model examines the influence of perceived enjoyment, perceived image, satisfaction, information value, and emotional value on Internet continuance intention. Additionally, it investigates the role of...

This research examines the impact of the misbehavior acts on social media (i.e., online other customer misbehavior) on the online brand community engagement of consumers witnessing these acts. In addition, it examines the moderating influence of perceived company efforts on the path between other customer misbehavior and the attitude toward the com...

COVID-19 is the recent coronavirus illness in 2019, began in Wuhan city of China, and has spread quickly worldwide, making billions of individuals face the huge lockdown. The World Health Organization (WHO) proclaimed the COVID plague a pandemic. A considerable number of colleges and educational institutions over the world have either dropped all o...

Business Intelligence (BI) systems are extensively used by large hotels in Jordan; however their effectiveness has not yet been researched. The aim of this research is to explore the relationships among definitional metadata quality, data quality metadata quality, navigational metadata quality, lineage metadata quality, perceived ease of use, perce...

Corporate social responsibility (CSR) is a vital construct in the banking industry due to its influence on brand credibility, positive word of mouth, and repeat purchases. The purpose of this research is to examine the influence of the three main dimensions of corporate social responsibility on patronage intentions through the mediating role of bra...

Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role of cognitive and affective online engagement among the aesthetic dermatology consumers in Jordan. Design/methodology/approach The population of this study entails all...

The World Health Organization declared the COVID19 pandemic in March 2020 as one of the most rapid outbreaks in known human history (Gros et al., 2020). To adapt to the new situation, universities around the world have activated online learning plans using information communication technology (ICT). The teaching staff had to adapt to using ICT rapi...

The continues growth of online network is visible and obvious which extend the impact of electronic word of mouth (E-WOM) on different online platforms that has dramatically increased. Subsequently consumer buying decision will be affected as well. Online trust is a significant factor here due to its role in influencing airline e-ticket purchasing...

This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines the notion that narcissism and social presence will increase consumers' desire for revenge and their online revenge intentions aft...

There are several reasons why most of the universities implement E-learning. The extent of E-learning programs is being offered by the higher educational institutes in the UAE are evidently expanding. However, very few studies have been carried out to validate the process of how E-learning is being accepted and employed by university students. The...

Abstract: This research examines the influence of the social media campaign characteristics on the Jordanian student’s responses. A quantitative approach was used to develop an integrated model of the factors enhancing participants responses to these campaigns from a purposive sample of Jordanian students (N = 400). In this study, the main characte...

Purpose – The purpose of this paper is to examine the dimensions of e-service quality, its effects on e-satisfaction and e-trust and its impact on behavioural and attitudinal loyalty in Jordanian youth users of online retailing. Design/methodology/approach – The scale proposed in this study has been specifically constructed using the four models mo...

With a strong emphasis in the literature on the behavioural outcomes of consumer revenge, this paper aimed toexamine the influence of online consumer revenge acts on consumers' emotional and psychological states. Based on a survey of(N=354) Jordanian customers who all had committed acts of online revenge, this study proposed and tested a cognitive,...

Based on the findings of semi-structured interviews with (N=129) Jordanian housewives, this study examined the psychological, social, and marketing influences on the purchase and consumption behavior of Jordanian housewives. Overall, the findings of this study showed that the purchase decisions of the housewives were motivated by necessity to satis...

This study examines the effects of the design of mobile phone websites (color contrast, font, and layout) and the emotional reactions of the consumer (pleasure, arousal, and dominance) on behavioral intentions (to purchase, revisit, and recommend). The moderating effect of age is considered. A factorial 2 × 2 × 2 design was developed. A mobile phon...

With the prevalence of Internet and social media, there are a lot more opportunities for consumers to offer their opinions to firms, other consumers with similar interests, and the general public. Generally such opinions are reviews of products, services and firms, and could be positive or negative. However, some consumers publicly post their negat...

Based on a sample of 263 Jordanians, this study aimed to identify the value system of the Jordanian youths and compare it to that of their seniors. Using Rokeach value system survey and a snowball sampling technique data was collected from two samples: students in a major university in Jordan and their parents. Although, significant differences wer...

The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quan...

After the Arab spring, Arabic countries including Jordan faced a number of economic challenges. On the basis of a qualitative study of 68 Jordanian consumers, the authors address the key economic issues Jordanian consumers are currently concerned about and look forward to have them solved in the next 5-10 years. The findings suggested six main issu...

On the basis of a nationwide qualitative study of (69) unemployed Jordanian youth, the authors address the issue of youth unemployment in Jordan after the Arab spring. The findings of this study suggested 15 main external and internal causes of this issue. The role of the educational system in causing this issue was also examined. As a result, a si...

On the basis of a study of 1644 Jordanian consumers’, this study addresses the topic of the governmental bread subsidy policy in addition to the waste in the Jordanian’s bread consumption. The findings of this study identified a large percentage of waste in bread consumption. Additionally, this study identified the financial repercussions due to th...

Online consumer revenge is costing companies millions of dollars annually. Yet, a limited number of studies have investigated the factors that influence online consumer revenge and the degree to which they carry on across cultural boundaries. A serious gap was noticed concerning the forms, triggers, and process of consumer revenge in the online con...

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