Yves Pigneur

University of Lausanne | UNIL

The Business Model Canvas project cleared the path for the development of a new tool type which we call visual inquiry tools. Such tools build on design thinking techniques to allow management practitioners to jointly inquire into specific strategic management problems. As the interest in and the emergence of visual inquiry tools gains momentum, it...

In this paper, the authors put forward an intermediary model that can support the transition between a business model and an IT infrastructure, then provide an example of how the approach can be used. The model is based on a combination of existing models: enterprise architecture and the Business Model Canvas. The authors show how the proposed inte...

Purpose Being able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected consumers. However, this can be a complex task for small organisations. The purpose of this paper is to propose a visual tool...

Brand identity is of paramount importance for companies. Owing to the advancement of technology, faster innovation, growing competition, and more demanding consumers, managing a brand is becoming increasingly complex. This is especially true for entrepreneurs in startups and SMEs, who may not have the knowledge and various resources to ensure a cle...

Brand Identity is of paramount importance for organisations today. Due to the advancement of technology, faster innovation, growing competition and more demanding consumers, managing a brand is becoming more and more complex. Therefore, organisations need a consistent portrayal to create a single, compelling representation of themselves. Entreprene...

Ill-structured management problems are of paramount importance for organizations today. As they are complex to solve, they are undertaken by teams of diverse individuals who make use of tools to help them in solving such problems. Most tools either focus on supporting collaborative practices or are dedicated to solving specific ill-structured probl...

The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile...

When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We draw lessons from usage by practitioners around the world of the Business Model Canvas (BMC) method to define three maturity level. We propose new concepts to help design the dynamic aspect of a business model. On the first level, the...

Over the past decade, mobile devices such as smartphones have become increasingly common as a form of handheld computing platform. The use of mobile applications on these mobile devices is experiencing unprecedented rates of growth. However, when using mobile applications, users are often requested to give context information. Such requests have le...

When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We show how an academic theory such as Business Model Ontology has evolved into the Business Model Canvas (BMC) that is used by practitioners around the world today. We draw lessons from usage and define three maturity level. We propose n...

Dynamic ridesharing is a form of carpooling that allows anyone in a city to hitchhike a ride on short notice. Firms like Lyft and Uber have location-based applications for smartphones that are said to revolutionize this sector of transportation. Nonetheless, this mobile service is still in its infancy and there is a constellation of alternative sol...

In this paper, the authors put forward an intermediary model that can support the transition between a business model and an IT infrastructure, then provide an example of how the approach can be used. The model is based on a combination of existing models: enterprise architecture and the Business Model Canvas. The authors show how the proposed inte...

Platforms like eBay allow product seekers and providers to meet and exchange goods. On eBay, consumers can return a product if it does not correspond to expectations; eBay is the third-party firm in charge of assuring that the agreement among seekers and providers will be respected. Who provides the same service for what concerns open innovation, w...

The Business Model Canvas (BMC) assists in the design of companies' business models. As strategies evolve so too does the business model. Unfortunately, each BMC is a standalone representation. Thus, there is a need to be able to describe transformation from one version of a business model to the next as well as to visualize these operations. To ad...

In this paper, we demonstrate the design and use of a foresight support system (FSS) combining two multi-criteria decision-making (MCDM) methods. Traditionally, foresight activities involves Delphi, focus group, or Estimate–Talk–Estimate techniques to collect opinions of an expert panel. Often, these techniques are not computerized and data visuali...

Evidences collected from smartphones users show a growing desire of personalization offered by services for mobile devices. However, the need to accurately identify users' contexts has important implications for user's privacy and it increases the amount of trust, which users are requested to have in the service providers. In this paper, we introdu...

Business model innovation comprises many theoretical models, frameworks and methodologies, however, there is still little in the way of digital support for them using Computer Aided Design software. In this paper, we present an analysis of real-world usage data from the first generation of such tools that were designed to support the business model...

In recent years, Business Model Canvas design has evolved from being a paper-based activity to one that involves the use of dedicated computer-aided business model design tools. We propose a set of guidelines to help design more coherent business models. When combined with functionalities offered by CAD tools, they show great potential to improve b...

We propose a new approach and related indicators for globally distributed software support and development based on a 3-year process improvement project in a globally distributed engineering company. The company develops, delivers and supports a complex software system with tailored hardware components and unique end-customer installations. By appl...

In this paper, we argue that information systems (IS) research has the potential to contribute to improving strategic planning, just like it has substantially contributed to improving decision making and its support in organizations in the past. Based on our work and experience in the field of business models, we outline how IS research can help st...

In this chapter we propose a decision support system for privacy management of context-aware technologies, which requires the alignment of four dimensions: business, regulation, technology, and user behavior. We have developed a middleware model able to achieve compliance with privacy policies within a dynamic and context-aware risk management situ...

Platforms like eBay allow product seekers and providers to meet and exchange goods. On eBay, consumers can return a product if it does not correspond to expectations; eBay is the third-party firm in charge of assuring that the agreement among seekers and providers will be respected. Who provides the same service for what concerns open innovation, w...

In this chapter we propose a decision support system for privacy management of context-aware technologies, which requires the alignment of four dimensions: business, regulation, technology, and user behavior. We have developed a middleware model able to achieve compliance with privacy policies within a dynamic and context-aware risk management situ...

This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that (1) the personal data disclosed by users has a neg...

In this paper, we show how business model modelling can be connected to IT infrastructure, drawing parallels from enterprise architecture models such as ArchiMate. We then show how the proposed visualization based on enterprise architecture, with a strong focus on business model strategy, can help IT alignment, at both the business model and the IT...

This article envisions the use of context-awareness to improve single sign-on solutions (SSO) for mobile users. The attribute-based SSO is expected to increase users' perceived ease of use of the system and service providers' authentication security of the application. From these two features we derive two value propositions for a new business mode...

The fast ever-growing number of newly introduced mobile technologies makes the development of mobile information systems a somewhat complex activity. Decision makers - providers, merchants, and consumers alike - have to face great uncertainty and complexity regarding the acceptance of mobile technologies. Therefore, we stress that the selection pro...

In this paper we discuss the main privacy issues around mobile business models and we envision new solutions having privacy protection as a main value proposition. We construct a framework to help analyze the situation and assume that a third party is necessary to warrant transactions between mobile users and m-commerce providers. We then use the b...

This paper aims to clarifyi the concept of business models, its usages, and its roles in the Information Systems domain. A review of the literature shows a broad diversity of understandings, usages, and places in the firm. The paper identifies the terminology or ontology used to describe a business model, and compares this terminology with previous...

This article aims at improving the information systems management support to Risk and Compliance Management process, i.e. the management of all compliance imperatives that impact an organization, including both legal and strategically self-imposed imperatives. We propose a process to achieve such regulatory compliance by aligning the Governance act...

Research in social networks has demonstrated that firms in changing environments will benefit from innovation networks. However, the lack of consensus on what factors and how these factors impact performance impedes further research in this area. In this paper, the concept of an International Innovation Network (IIN) and its performance is clarifie...

Platforms like E-bay allow product seekers and providers to meet and exchange goods. On the same way in open innovation, as defined by Chesbrough, an enterprise can collect ideas from outside the company. But on E-bay, the seeker can return the product if it does not correspond to the expectations, since E-bay is the third-party actor in charge of...

Diagrams and tools help to support task modelling in engineering and process management. Unfortunately they are unfit to help$backslash$r in a business context at a strategic level, because of the flexibility needed for creative thinking and user friendly interactions.$backslash$r We propose a tool which bridges the gap between freedom of actions,...

Diagrams and tools help to support task modelling in engineering and process management. Unfortunately they are unfit to help in a business context at a strategic level, because of the flexibility needed for creative thinking and user friendly interactions. We propose a tool which bridges the gap between freedom of actions, encouraging creativity,...

Design science is slowly but surely establishing itself as a recognized paradigm for conducting research in information systems. Researchers in the IS eld have tried to study dierent aspects of design science. So far, it seems that the design activity, or "design reasoning" has not received much attention from the IS community. In this paper, we pr...

Despite optimistic expectations fast diffusion of mobile payments has not taken place after a decade of trials. Several explanations to this situation have been put forward using several theories and levels of analysis. Due to the complexity and dynamism of the diffusion we need multiple perspectives to account for diffusion challenge. We juxtapose...

The main contribution of this paper lays in the idea of considering regulatory compliance management as a specific situation, where risks to mitigate are sometimes opportunities and where ambiguous and constantly changing requirements come from different stakeholders. We designed a solution and developed an artifact, which supports different users...

In this paper, we present an assessment of near field communication (NFC) in the context of a payment market. During these past years, we have been witnessing a number of mobile payment trials based on NFC. Early experiences are already quite encouraging and many expect NFC to become a highly efficient and effective technology for mobile payments....

The main objective of this research is to use prediction markets as negotiation agents, for supporting R&D portfolio management. To support this research, we iteratively designed, developed, operated and evaluated several prototypes. We start by presenting the weaknesses of the current techniques for managing R&D portfolio. Then, we intend to demon...

The main objective of this research is to use prediction markets as negotiation agents, for supporting R&D portfolio management. To support this research, we iteratively designed, developed, operated and evaluated several prototypes. We start by presenting the weaknesses of the current techniques for managing R&D portfolio. Then, we intend to demon...

This paper presents and compares two original ap-proaches for technology assessment and foresight based on opposite paradigm: a management science approach (Multi-Criteria Decision-Making) versus a Web 2.0 approach (Prediction Market). These ap-proaches are intended to support the management of a technology portfolio and the assessment of new tech-...

Incl. bibl.

This paper presents and compares two original techniques for disruptive technology assessment and foresight based on opposite paradigm: a management science approach (Multi-Criteria Decision-Making) versus a Web 2.0 approach (Prediction Market). These approaches are intended to support the management of a technology portfolio and the assessment of...

In this paper, we present an assessment of NFC (near field communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services, more specifically for mobile payments. The objective of our paper is to evaluate in a systematic manner the potential of NFC as an upcoming technology for mobile payment...

In this paper we present a study that unveils the technological and organizational preferences of various industries for mobile payment developments in Switzerland. Despite the expected success, mobile payments remain at an early stage of development in most countries. At this point, there is a real need for better understanding of the factors hind...

The emerging use of WLAN technologies to provide WISP services in public locations has been a hot topic in the mobile industry as it threatened traditional mobile operator business models and their revenues. In contrast, some observers argued that this was simply an unjustified hype as WLAN would play a minor role or be integrated by mobile operato...

Despite the predicted success of mobile payments, the market remains immature in most countries. This can be ex- plained by a number of technical and business issues. Mo- bile technology environments are becoming more complex, uncertain, and disruptive. As such, the strategic assessme nt of technologies remains a challenging activity. In this pa- p...

As mobile technologies and services are in constant evolution, many speculate on whether or not mobile payments will be a killer application for mobile commerce. To have a better understanding of the market, there is a need to analyze not only the technology but also the different actors that are involved. For this purpose, we propose to conduct tw...

The basic premise of this paper is that a multi-actor multi-criteria decision-making approach, supported by a highly-visual tool, is a strong candidate for assisting technology assessment and forecast. The analysis should involve multiple actors from different industries and embed various perspectives in order to have a more complete picture of the...

As wireless technologies are becoming more mature for payment systems, the public transportation companies are facing great challenges in designing their next fare collection system. They have to decide whether they want to keep their legacy systems or innovate with the implementation of new mobile technologies for their upcoming payment instrument...

This paper addresses the topic of the assessment of an organization's external environment and more particularly the lack of research providing conceptual foundations for developing suitable strategic information systems supplying managers with the necessary information and analysis tools to consider the key environmental aspects that are relevant...

Mobile customer relationship management (CRM) services seem to have all the characteristics commonly associated with successful mobile services and have accordingly been predicted to be among the most promising. However, real development of this sector has not been well explored so far, especially in relation to the actual supply of mobile CRM serv...

Appraising the environmental context in which an organization deploys its activity is a necessity in order to make appropriate decisions and adapting strategies to a context in constant evolution, especially in a time where this context is increasingly complex, uncertain and disruptive. Decision makers therefore need more than ever better tools tha...

In large-scale negotiation problems and in assessments of complex and uncertain environments, it is vital to analyze the different stakeholders involved and to evaluate their positions in the negotiations. This paper extends a model, which merges previous multi-issue and actor-focused methods, based on power relationships between stakeholders and t...

Mobile payments are predicted to have a bright future as m-commerce becomes more popular. However, this promis- ing application has not been as successful as anticipated. This can be partially explained by the infancy of the market and a lack of standards. Moreover, technological and busi- ness issues create a market uncertainty that mobile network...

Mobile payment is a very promising service, which is still in an early stage of development. Various solutions have been proposed with disparate success. This can partially be explained by the immaturity of the market, by the inexistence of proven business models for the various actors, and by the presence of several unresolved technological and bu...

Business models have been an important topic in various disciplines and particularly e-business. Yet, little research has tempted to compare and integrate the different business model approaches. This paper compares two business model ontologies, the Business Model Ontology BMO and the e 3 value ontology, for the design of business models and value...

Identifying how insurgents disrupt established markets is a major challenge. In this paper we study the disruptive potential of Skype, which is an Internet start-up company and potential insurgent to the telecom market. Our analysis is composed of two parts. First, we describe a Delphi study based on an analytical instrument developed by Rafii and...

It is no longer possible to consider IT separate from the business organization it supports, and hence requirements engineering should address the business needs of an organization. Business needs can be described through IT alignment with business strategy, including alignment, explicit value analysis of IT, integrated market analysis and product...

The growing prevalence of electronic commerce and the widespread use of mobile devices have made mobile payments an interesting alternative method of payment for customers and merchants. One major issue to be resolved is the integration of a real-time wireless means of payment within their current payment system. In this paper, we propose an archit...

The goal of this paper is to sketch the value chain and the business models of the online distribution of music. The perspective of the online digital music market is rather deceiving but the opportunities seem to remain high. Considering the rise of the P2P networks of free music digital files, it seems reasonable to assume this new way to distrib...

This chapter presents an ontology for e-Business models that is based on an extensive literature review. It aims to present the fusion of the ideas in the business model literature. These ideas of enterprise ontologies create an appropriate basis for the development of a range of new management tools in the e-Business domain. By merging the concept...

Managing an organization is a delicate art of achieving alignment between its various internal and external components. In particular, the alignment between an organization's strategy, its environment and its information system has traditionally been a key management issue and has been largely investigated. However, the contribution of information...

Business and Information Systems (IS) alignment is a key management issue and has been largely investigated. Yet, little research shows companies how a fit between these "two worlds" can be achieved. The assumption of this paper is that making explicit the business model can contribute to improving the business/IT alignment. Moreover information sy...

this paper we use the following working definition for business models, which will serve as a starting point for the more rigorous and detailed e-business model ontology: A business model is nothing else than a description of the value a company offers to one or several segments of customers and the architecture of the firm and its network of partn...