Yves Pigneur

Yves Pigneur
University of Lausanne | UNIL

About

164
Publications
156,136
Reads
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14,387
Citations
Additional affiliations
January 2000 - present
University of Lausanne
Position
  • Business Model Design

Publications

Publications (164)
Article
Full-text available
The Business Model Canvas project cleared the path for the development of a new tool type which we call visual inquiry tools. Such tools build on design thinking techniques to allow management practitioners to jointly inquire into specific strategic management problems. As the interest in and the emergence of visual inquiry tools gains momentum, it...
Chapter
In this paper, the authors put forward an intermediary model that can support the transition between a business model and an IT infrastructure, then provide an example of how the approach can be used. The model is based on a combination of existing models: enterprise architecture and the Business Model Canvas. The authors show how the proposed inte...
Article
Purpose Being able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected consumers. However, this can be a complex task for small organisations. The purpose of this paper is to propose a visual tool...
Conference Paper
Full-text available
Brand identity is of paramount importance for companies. Owing to the advancement of technology, faster innovation, growing competition, and more demanding consumers, managing a brand is becoming increasingly complex. This is especially true for entrepreneurs in startups and SMEs, who may not have the knowledge and various resources to ensure a cle...
Conference Paper
Full-text available
Brand Identity is of paramount importance for organisations today. Due to the advancement of technology, faster innovation, growing competition and more demanding consumers, managing a brand is becoming more and more complex. Therefore, organisations need a consistent portrayal to create a single, compelling representation of themselves. Entreprene...
Conference Paper
Full-text available
Ill-structured management problems are of paramount importance for organizations today. As they are complex to solve, they are undertaken by teams of diverse individuals who make use of tools to help them in solving such problems. Most tools either focus on supporting collaborative practices or are dedicated to solving specific ill-structured probl...
Article
The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile...
Conference Paper
Full-text available
When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We draw lessons from usage by practitioners around the world of the Business Model Canvas (BMC) method to define three maturity level. We propose new concepts to help design the dynamic aspect of a business model. On the first level, the...
Article
Full-text available
Over the past decade, mobile devices such as smartphones have become increasingly common as a form of handheld computing platform. The use of mobile applications on these mobile devices is experiencing unprecedented rates of growth. However, when using mobile applications, users are often requested to give context information. Such requests have le...
Conference Paper
When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We show how an academic theory such as Business Model Ontology has evolved into the Business Model Canvas (BMC) that is used by practitioners around the world today. We draw lessons from usage and define three maturity level. We propose n...
Conference Paper
Full-text available
Dynamic ridesharing is a form of carpooling that allows anyone in a city to hitchhike a ride on short notice. Firms like Lyft and Uber have location-based applications for smartphones that are said to revolutionize this sector of transportation. Nonetheless, this mobile service is still in its infancy and there is a constellation of alternative sol...
Article
In this paper, the authors put forward an intermediary model that can support the transition between a business model and an IT infrastructure, then provide an example of how the approach can be used. The model is based on a combination of existing models: enterprise architecture and the Business Model Canvas. The authors show how the proposed inte...
Article
Platforms like eBay allow product seekers and providers to meet and exchange goods. On eBay, consumers can return a product if it does not correspond to expectations; eBay is the third-party firm in charge of assuring that the agreement among seekers and providers will be respected. Who provides the same service for what concerns open innovation, w...
Conference Paper
Full-text available
The Business Model Canvas (BMC) assists in the design of companies' business models. As strategies evolve so too does the business model. Unfortunately, each BMC is a standalone representation. Thus, there is a need to be able to describe transformation from one version of a business model to the next as well as to visualize these operations. To ad...
Article
In this paper, we demonstrate the design and use of a foresight support system (FSS) combining two multi-criteria decision-making (MCDM) methods. Traditionally, foresight activities involves Delphi, focus group, or Estimate–Talk–Estimate techniques to collect opinions of an expert panel. Often, these techniques are not computerized and data visuali...
Conference Paper
Full-text available
Evidences collected from smartphones users show a growing desire of personalization offered by services for mobile devices. However, the need to accurately identify users' contexts has important implications for user's privacy and it increases the amount of trust, which users are requested to have in the service providers. In this paper, we introdu...
Conference Paper
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Business model innovation comprises many theoretical models, frameworks and methodologies, however, there is still little in the way of digital support for them using Computer Aided Design software. In this paper, we present an analysis of real-world usage data from the first generation of such tools that were designed to support the business model...
Article
In recent years, Business Model Canvas design has evolved from being a paper-based activity to one that involves the use of dedicated computer-aided business model design tools. We propose a set of guidelines to help design more coherent business models. When combined with functionalities offered by CAD tools, they show great potential to improve b...
Article
We propose a new approach and related indicators for globally distributed software support and development based on a 3-year process improvement project in a globally distributed engineering company. The company develops, delivers and supports a complex software system with tailored hardware components and unique end-customer installations. By appl...
Article
In this paper, we argue that information systems (IS) research has the potential to contribute to improving strategic planning, just like it has substantially contributed to improving decision making and its support in organizations in the past. Based on our work and experience in the field of business models, we outline how IS research can help st...
Chapter
In this chapter we propose a decision support system for privacy management of context-aware technologies, which requires the alignment of four dimensions: business, regulation, technology, and user behavior. We have developed a middleware model able to achieve compliance with privacy policies within a dynamic and context-aware risk management situ...
Article
Platforms like eBay allow product seekers and providers to meet and exchange goods. On eBay, consumers can return a product if it does not correspond to expectations; eBay is the third-party firm in charge of assuring that the agreement among seekers and providers will be respected. Who provides the same service for what concerns open innovation, w...
Chapter
In this chapter we propose a decision support system for privacy management of context-aware technologies, which requires the alignment of four dimensions: business, regulation, technology, and user behavior. We have developed a middleware model able to achieve compliance with privacy policies within a dynamic and context-aware risk management situ...
Article
Full-text available
This paper presents a theoretical model to analyze the privacy issues involved in business models for location-based mobile services. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving the net payoff to users of mobile businesses. We found that (1) the personal data disclosed by users has a neg...
Conference Paper
Full-text available
In this paper, we show how business model modelling can be connected to IT infrastructure, drawing parallels from enterprise architecture models such as ArchiMate. We then show how the proposed visualization based on enterprise architecture, with a strong focus on business model strategy, can help IT alignment, at both the business model and the IT...
Conference Paper
Full-text available
This article envisions the use of context-awareness to improve single sign-on solutions (SSO) for mobile users. The attribute-based SSO is expected to increase users' perceived ease of use of the system and service providers' authentication security of the application. From these two features we derive two value propositions for a new business mode...
Chapter
Full-text available
The fast ever-growing number of newly introduced mobile technologies makes the development of mobile information systems a somewhat complex activity. Decision makers - providers, merchants, and consumers alike - have to face great uncertainty and complexity regarding the acceptance of mobile technologies. Therefore, we stress that the selection pro...
Conference Paper
Full-text available
In this paper we discuss the main privacy issues around mobile business models and we envision new solutions having privacy protection as a main value proposition. We construct a framework to help analyze the situation and assume that a third party is necessary to warrant transactions between mobile users and m-commerce providers. We then use the b...
Article
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This paper aims to clarifyi the concept of business models, its usages, and its roles in the Information Systems domain. A review of the literature shows a broad diversity of understandings, usages, and places in the firm. The paper identifies the terminology or ontology used to describe a business model, and compares this terminology with previous...
Chapter
Full-text available
This article aims at improving the information systems management support to Risk and Compliance Management process, i.e. the management of all compliance imperatives that impact an organization, including both legal and strategically self-imposed imperatives. We propose a process to achieve such regulatory compliance by aligning the Governance act...
Article
Research in social networks has demonstrated that firms in changing environments will benefit from innovation networks. However, the lack of consensus on what factors and how these factors impact performance impedes further research in this area. In this paper, the concept of an International Innovation Network (IIN) and its performance is clarifie...
Chapter
Platforms like E-bay allow product seekers and providers to meet and exchange goods. On the same way in open innovation, as defined by Chesbrough, an enterprise can collect ideas from outside the company. But on E-bay, the seeker can return the product if it does not correspond to the expectations, since E-bay is the third-party actor in charge of...
Conference Paper
Diagrams and tools help to support task modelling in engineering and process management. Unfortunately they are unfit to help$backslash$r in a business context at a strategic level, because of the flexibility needed for creative thinking and user friendly interactions.$backslash$r We propose a tool which bridges the gap between freedom of actions,...
Conference Paper
Full-text available
Diagrams and tools help to support task modelling in engineering and process management. Unfortunately they are unfit to help in a business context at a strategic level, because of the flexibility needed for creative thinking and user friendly interactions. We propose a tool which bridges the gap between freedom of actions, encouraging creativity,...
Conference Paper
Full-text available
Design science is slowly but surely establishing itself as a recognized paradigm for conducting research in information systems. Researchers in the IS eld have tried to study dierent aspects of design science. So far, it seems that the design activity, or "design reasoning" has not received much attention from the IS community. In this paper, we pr...
Conference Paper
Full-text available
Despite optimistic expectations fast diffusion of mobile payments has not taken place after a decade of trials. Several explanations to this situation have been put forward using several theories and levels of analysis. Due to the complexity and dynamism of the diffusion we need multiple perspectives to account for diffusion challenge. We juxtapose...
Conference Paper
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The main contribution of this paper lays in the idea of considering regulatory compliance management as a specific situation, where risks to mitigate are sometimes opportunities and where ambiguous and constantly changing requirements come from different stakeholders. We designed a solution and developed an artifact, which supports different users...
Article
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In this paper, we present an assessment of near field communication (NFC) in the context of a payment market. During these past years, we have been witnessing a number of mobile payment trials based on NFC. Early experiences are already quite encouraging and many expect NFC to become a highly efficient and effective technology for mobile payments....
Conference Paper
The main objective of this research is to use prediction markets as negotiation agents, for supporting R&D portfolio management. To support this research, we iteratively designed, developed, operated and evaluated several prototypes. We start by presenting the weaknesses of the current techniques for managing R&D portfolio. Then, we intend to demon...
Conference Paper
The main objective of this research is to use prediction markets as negotiation agents, for supporting R&D portfolio management. To support this research, we iteratively designed, developed, operated and evaluated several prototypes. We start by presenting the weaknesses of the current techniques for managing R&D portfolio. Then, we intend to demon...
Conference Paper
This paper presents and compares two original ap-proaches for technology assessment and foresight based on opposite paradigm: a management science approach (Multi-Criteria Decision-Making) versus a Web 2.0 approach (Prediction Market). These ap-proaches are intended to support the management of a technology portfolio and the assessment of new tech-...
Conference Paper
This paper presents and compares two original techniques for disruptive technology assessment and foresight based on opposite paradigm: a management science approach (Multi-Criteria Decision-Making) versus a Web 2.0 approach (Prediction Market). These approaches are intended to support the management of a technology portfolio and the assessment of...
Conference Paper
Full-text available
In this paper, we present an assessment of NFC (near field communication) for future mobile payment systems. NFC is expected to become a very trendy technology for mobile services, more specifically for mobile payments. The objective of our paper is to evaluate in a systematic manner the potential of NFC as an upcoming technology for mobile payment...
Article
Full-text available
In this paper we present a study that unveils the technological and organizational preferences of various industries for mobile payment developments in Switzerland. Despite the expected success, mobile payments remain at an early stage of development in most countries. At this point, there is a real need for better understanding of the factors hind...
Conference Paper
Full-text available
The emerging use of WLAN technologies to provide WISP services in public locations has been a hot topic in the mobile industry as it threatened traditional mobile operator business models and their revenues. In contrast, some observers argued that this was simply an unjustified hype as WLAN would play a minor role or be integrated by mobile operato...
Conference Paper
Full-text available
Despite the predicted success of mobile payments, the market remains immature in most countries. This can be ex- plained by a number of technical and business issues. Mo- bile technology environments are becoming more complex, uncertain, and disruptive. As such, the strategic assessme nt of technologies remains a challenging activity. In this pa- p...
Article
As mobile technologies and services are in constant evolution, many speculate on whether or not mobile payments will be a killer application for mobile commerce. To have a better understanding of the market, there is a need to analyze not only the technology but also the different actors that are involved. For this purpose, we propose to conduct tw...
Conference Paper
Full-text available
The basic premise of this paper is that a multi-actor multi-criteria decision-making approach, supported by a highly-visual tool, is a strong candidate for assisting technology assessment and forecast. The analysis should involve multiple actors from different industries and embed various perspectives in order to have a more complete picture of the...
Conference Paper
Full-text available
As wireless technologies are becoming more mature for payment systems, the public transportation companies are facing great challenges in designing their next fare collection system. They have to decide whether they want to keep their legacy systems or innovate with the implementation of new mobile technologies for their upcoming payment instrument...
Article
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This paper addresses the topic of the assessment of an organization's external environment and more particularly the lack of research providing conceptual foundations for developing suitable strategic information systems supplying managers with the necessary information and analysis tools to consider the key environmental aspects that are relevant...
Conference Paper
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Mobile customer relationship management (CRM) services seem to have all the characteristics commonly associated with successful mobile services and have accordingly been predicted to be among the most promising. However, real development of this sector has not been well explored so far, especially in relation to the actual supply of mobile CRM serv...
Conference Paper
Full-text available
Appraising the environmental context in which an organization deploys its activity is a necessity in order to make appropriate decisions and adapting strategies to a context in constant evolution, especially in a time where this context is increasingly complex, uncertain and disruptive. Decision makers therefore need more than ever better tools tha...
Article
Full-text available
In large-scale negotiation problems and in assessments of complex and uncertain environments, it is vital to analyze the different stakeholders involved and to evaluate their positions in the negotiations. This paper extends a model, which merges previous multi-issue and actor-focused methods, based on power relationships between stakeholders and t...
Conference Paper
Full-text available
Mobile payments are predicted to have a bright future as m-commerce becomes more popular. However, this promis- ing application has not been as successful as anticipated. This can be partially explained by the infancy of the market and a lack of standards. Moreover, technological and busi- ness issues create a market uncertainty that mobile network...