Yuvika Singh

• B.TECH, MBA(HR), UGC NET, PH.D(MANAGEMENT)
• Professor (Assistant) at The ICFAI University, Himachal Pradesh

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The 21st century is characterized by swift technological progress and increased global interconnectedness, revolutionizing learning, working, and living paradigms. In this evolving landscape, it is crucial for educators to acquire the competencies and insights needed to effectively engage and empower their students for success in the contemporar...

The Corona Virus outbreak has not only completely changed one's lifestyle in every area and sector but also has compelled the faculty members as well as the students to adopt the digital platform for the teaching and learning process. There is no denying fact that today all the physical infrastructure is replaced by the online platform when one tal...

This research explores the intersection of Green Human Resource Management (GHRM) and digital innovation to enhance employee engagement in sustainability initiatives. The study investigates the theoretical foundations connecting HRM practices to green work engagement. Green HRM, when integrated with digital tools, holds the potential to foster...

In the contemporary digital landscape, service innovation stands as the linchpin for organizational success. This chapter embarks on a transformative journey into the heart of service innovation in the digital age. From disruptive technologies to revolutionary customer experiences, the chapter meticulously explores the multifaceted dimensions of se...

Purpose This study aims to explore the mediating role of employee work engagement in the relationship between training and creativity in the education sector in India. Design/methodology/approach The sample for this study consisted of 260 faculty members from 11 public universities in the Punjab region. Partial least squares-structural equation mo...

This study delves deeply into the transformative influence of eco-friendly technology within the realms of higher education institutions, exploring the intricate fusion of cutting-edge technology and environmental conscientiousness. It vividly portrays the global landscape of universities embracing innovative approaches, emphasizing the seamless in...

Hunger and malnutrition are problems that affect millions of people, communities, and countries all over the world. This chapter gives a general overview of what hunger and malnutrition are, how they are defined, and how common they are around the world. It looks at the causes of hunger and malnutrition, such as poverty and how it affects people, l...

Today employee engagement has become a critical issue for every organization. Earlier the employees were considered as the strategic tools by an organization but looking towards the current scenario, they are believed to be the strategic partners in a business. Employee engagement is connected with different organizational outputs such as productiv...

The paper is about the Best practices followed in the education sector.

The outbreak of Covid-19, a deadly virus, has completely transformed one's life and the way of doing work or routine task. Till October 2019, no one could have imagined that the world will ever face a pandemic situation which can have such an intense impact on number of sectors of the Global economy and the people will find themselves really helple...

Research shows that despite numerous advantages of creativity for any nation, the higher education system lags in creativity and innovation. Today, the aim is not just to impart knowledge to students, but current time demands that higher educational environments foster innovative cultures to enable creativity and innovation. This chapter provides r...

This paper throws light on equine-assisted learning or which may also be called "horse whispering" and considers the results of human-animal interactions which can act as a tool for the development and improvement of one self. Through this human-animal interaction, the paper presents three Lacanian concepts of subjectivity, desire, and fantasy in d...

Deviant workplace behavior has become a most costly phenomenon as it includes a wide range of negative acts performed by the employees to harm the organization and its members. The workplace is a forum where employees are seen behaving in different productive manners in order to achieve a common goal. As people spend a lot of time interacting with...

Every Organization aims to the "zero defects" philosophy which establishes zero error as a goal. This cannot be achieved overnight but can be approached over time by continuosly striving for the increased quality by reducing the errors. So it remains a question in our minds that what kind of techniques are to be adopted to assure zero defects? Poka...

The main aim of this paper is to find the consumer perception regarding the Patanjali brand through a survey in the city of Mohali. The responses to our questionnaire suggested that the competitive pricing, quality of products and good communication techniques were the most important reasons for the popularity of Patanjali products. Further the stu...

Employee engagement plays a very important role in an organization when it is desired for high productivity, high quality services and speedy strategic improvement, keeping in mind the company's role and performance. In this 21st century the technology plays a very important role in order to collaborate the preferences and roles of an organization...

For the past few years, employee engagement has become an important concern in the corporate world. Products and processes alone cannot help the organizations to survive in the market. They also need highly motivated and completely involved employees who are very passionate about their task and their organizational goals; in short, they need “engag...

Abstract: A new approach for the implementation of quality philosophy Zero Quality Defects with usage of the Poka-Yoke method have been discussed.The possibility of usage of mistake proofing device is connected with monitoring and improvement of operations in the process.At the present time the organizations should implement quality tools, techniqu...

The Indian economy had undergone significant policy shifts in the early 1990s. This new model of economic reforms included LPG i.e, Liberalization, Privatization and Globalization. Liberalization also deals with the working style of the people and hence organizations needed to innovate the HRM practices in an effort to ensure their survival in a hi...

Today the innovations in the technology have greatly changed the way we as a global citizen search, receive, interpret and react to any information. Nowadays as a consumer we try to find new and innovative ideas to interact with the companies and its products. Thus we can say that gradually and slowly the role of marketing has changed with the time...

Employee Engagement' has always been an important topic of concern for any organization. Each & every organization requires self motivated, dedicated and fully involved employees who are dedicated to their work and their organization. It seems that employee engagement is very easy for any organization but it is the most difficult part for an HR man...

For past several years, 'Employee Engagement' has been an important concern in the corporate world. Products and process alone can't help organizations to sustain loyal customers. They also need highly-motivated, dedicated and involved employees who are very passionate about their work and their organization; in short, they need "engaged employees"...

High competition, availability of number of subscriber options for consumers, diverse tariff rates offered by each player, influences the consumers to switch the services providers. In today's era, people are exposed to advanced technologies like accessing mails, social networking sites, whatsapp, video conferencing, gaming, video blogging, music o...

An impulse purchase or impulse buy is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer. This paper is an attempt to find the variables/factors that effects customer impulse buying behavior .The impact of various impulse buying...

Rural development aims at the quality of life that is the key factor of sustainable growth in the effectiveness of the agricultural production. To achieve enhanced production and productivity in the rural areas there must be a spatial balance in the social and economic development. So the main target of the sustainable rural development is to bring...

The major challenge in modern era of globalization is to keep the natural environment safe as well as satisfy and retain the consumers. With the ever increasing environmental problems all over the world there is a need to protect the natural environment of the earth. Consumers today are aware of various environmental issues and problems and they ar...

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools(DSS & ESS) that can transform this data into applicable marketing knowledge. Consequently, c...

Interest in the concept of innovation has increased during recent years. Innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of goals and processes. The focus of innovation management is to allow the organization to respond to an external or internal opportunity, and use its creat...

E-Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes. The main phases of the agriculture industry are: Crop cultivation, Water management, Fertilizer Application, Pest management, Harvesting, Post harvest handling, Transporting of food/food prod...