Yusniza Kamarulzaman

• Phd Cardiff University, UK
• Professor at University of Malaya

This study explored the antecedents of m-commerce continuance usage intention and their impact on the price sensitivity of Indonesian m-commerce customers. The study also incorporates contextual factors, such as perceived risk, trust, efficiency, and functional benefits, into the model to investigate their impact on the satisfaction of m-commerce u...

Predicting Malaysian Consumer Attitude Towards Online Airline Advertisements

MALAYSIA TRULY ASIA: UNCOVERING THE BRAND IDENTITY AND BRAND ESSENCE FOR NATION BRANDING

Over time, scholars have argued that consumer-based brand equity (CBBE) models are less suitable for service-dominant brands, mainly because the role of customer experience with services is often disregarded. Also, the absence of two essential components, brand consistency and perceived value, signals a lack of depth in creating service brand equit...

Cognition and emotion are known to be drivers of information and message processing, leading to attitude formation. This research hypothesis is that emotion, specifically intense positive mood, would elicit better ad and brand evaluations. This paper examined the role of the Associative Network Theory of Memory and Emotion (ANTME) within the framew...

This research investigates how personal factors, perceived benefits and shopping orientation affect consumer willingness to purchase online. Based on statistical analysis of a parsimonious sample drawn from the Klang Valley of Malaysia, this research found that online shopping orientations, perceived benefits and personal characteristics are positi...

This dataset contains information of 375 respondents on green consumption behaviour. The questionnaire was developed using Theory of Planned Behaviour as the foundation. The variables available in the dataset are Environmental Concern (EC), Social Influence (SI), Perceived behavioural control (PBC), Consumer novelty seeking (CNS) and Green consumpt...

Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model (ELM) could also function as influencer to message processing and contributor to attitude formation...

Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model (ELM) could also function as influencer to message processing and contributor to attitude formation...

This chapter discusses in detail the research approaches and design applied to conduct the research. It also discusses the sample, the data sources as well as the data analysis techniques applied. Research samples were taken comprehensively that represented the population in Malaysia based on gender, ethnicity, level of education, generation age ma...

This book reports on the investigation of the public’s perception of Radio Frequency Electromagnetic Field (RF-EMF) radiation effects on health and well-being, in Malaysia. It elaborates on how understanding the impact of perceived risk is essential in order to investigate the explanatory value and effectiveness of interventions influencing these b...

The intense competition taking place in the airline sector requires a concurrently suitable branding strategy. Although contemporary brand equity models have been acknowledged and tested in the service branding context, they are not quite adaptable to the airline sector. These models are more appropriate for product-dominant brands, as they ignore...

Cognition has long been known as a mechanism to process message besides forming desirable attitude. However, the engagement of emotions that has been limited in its discussions to the message processing theory such as the Elaboration Likelihood Model (ELM) could also function as influencer to message processing and contributor to attitude formation...

In much of the advertising studies, cognition has long been known as the major driver to process advertising message besides forming desirable attitudes. However, the engagement of emotions that has been limited in its discussions to advertising could also function as the driver to message processing and contributor to attitude formation. The purpo...

The purpose of this study is to examine internet users’ experience and gratifications of social media, which affect the utilization of the medium. The research model was developed in hierarchical multiblock, which consists of three key psychological components–personal, tension release, and social–that are derived from the Uses and Gratifications t...

Globalisation has made many higher educational institutions reassess their educational contents and research activities in order to enhance innovation culture amongst students of higher education. Many universities now focus on research activities and research funding in raising their reputation and ranking which in turn will improve student intake...

This research introduces the concept of search effort to explore the drivers of religion-motivated consumption by religious minorities. The study draws on three theoretical frameworks to develop a model and hypotheses about the role of religious identity, community, knowledge, and attitudes in explaining the effort religious minorities exert in ord...

Globalisation has made many higher educational institutions reassess their educational contents and research activities in order to enhance innovation culture among students. Many universities now focus on research activities and research funding in raising their reputation and ranking which in turn will improve student intakes, external funding, a...

WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user's decision to forward viral content, with the user's...

Halal food is a concept governed by the Islamic law with the purpose of encouraging healthy lifestyle. The terms and regulations are derived from the holy Al-Quran, where it has been practice for centuries to count. Among Muslims, issues such as misconceptions, trust and counterfeiting Halal logo are some of the worrying topics that are critical to...

Halal food is a concept governed by the Islamic law with the purpose of encouraging healthy lifestyle. The terms and regulations are derived from the holy Al-Quran, where it has been practice for centuries to count. Among Muslims, issues such as misconceptions, trust and counterfeiting Halal logo are some of the worrying topics that are critical to...

The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for service providers to focus on relationship marketing strategies to increase their customers’ loyalty. However, there is little agreement as to which relationship marketing strategies that sho...

Research indicates that overseas-educated academics may face challenges, including different mind-set regarding how systems work, belief and value differences, and mismatch between expectations and actual gains in their early career stage, upon return to their home countries, This study explores the main challenges faced by overseas-educated Early...

This paper systematically reviews literature on the establishment of innovation culture among students in higher learning institutions. It takes a close look at the concept of innovation culture and its influence on the resulting student innovative behaviour. This paper proposes an operational framework for measuring innovation culture and its rela...

The turn of the century significantly enhanced technological innovation. The collective innovation of social media provides online network citizens (ONCs) with a variety of communication tools, for instance, Facebook allows ONCs to broadcast messages to a large audience using status updates and wall posts, while also providing features, such as cha...

Oxford Revision Series: Marketing Management summarizes the key concepts and practices of Marketing Management. It is divided into four parts: understanding marketing management; analyzing marketing opportunities; developing and managing the marketing mix; and managing current issues in marketing. Chapters covering services marketing, global market...

Key Features • Designed in line with the undergraduate syllabus of marketing prescribed in the local public and private universities. • Wide topic coverage suitable for quick revision of marketing management • Provides case studies and current examples from Malaysia and across the globe • Includes discussion questions and answer guides in every cha...

This study explores the role that social media serves in mediating and connecting religious communities and markets through a netnographic study of the search for halal food in the U.S. We find that social media websites can serve as important tools for overcoming obstacles to finding and verifying halal food sources, including barriers of physical...

This paper describes a study investigating the performance of Electromagnetic Fields (EMF) research work using bibliometric analysis covering the period 2003–2013. The study focuses on the distribution and growth of publications across journals, titles, and fields over the period, and collaboration network patterns among scholars and scientists. A...

The emergence and popularity of online social network platform has greatly transformed the way businesses work in terms of collaborations, communications and crowdsourcing with the boom of Web 3.0 technology. Crowdsourcing is regarded as voluntary participative group behaviour engaging in company activities within online social networks. Previous s...

This study aims to contribute to the field of international entrepreneurship by investigating entrepreneurial values priorities of Malaysian entrepreneurs compared to Western entrepreneurs and whether the magnitude of each entrepreneurial value is the same across ethnicity and gender within Malaysia. This cross-disciplinary post-positivist study us...

The business environment is currently characterized by intensified competition at both the national and firm levels. Many studies have shown that innovation positively affect firms in enhancing their competitiveness. Innovation is a dynamic process that requires a continuous, evolving, and mastered management. Evaluating the sustainability of overa...

This study investigates the role of social media platforms in connecting and mediating transnational religious communities and markets, using the search for halal food as a focal point. Results show that digital media not only provides market-based solutions to geographically dispersed individuals but influences religious identity and community con...

Securing loyalty and creating long-term relationships with existing customers has emerged as an important marketing agenda to service providers. It is more cost effective to remarket to the existing customers rather than attract, educate, and convert new ones. Thus, customer retention has been suggested as an easier and more reliable source of supe...

In today’s rapid changing and highly competitive business environment, innovation is broadly recognized as a powerful competitive weapon. Innovation is a dynamic process that needs continuous, evolving, and mastered management. Thus, companies need to monitor and measure their innovation capacity to manage the innovation process. Yet, there is lack...

The objective of this paper is to examine the experience and gratification of social media users, which affect the utilization of the medium. A research model was developed in hierarchical nature that consists of three key psychological components – personal, social and tension release – which is derived from the Uses and Gratifications media theor...

The emergence and widespread of social media adoption has been influenced by consumers' unique needs and motivations to use the media. By having a better understanding of the drivers that lead to social media adoption, marketers could exploit the market opportunities within social media. In order to understand these drivers in greater detail, this...

This paper reports on the investigation on how media (preferred media and media coverage) influence perceived risk of public in RFEMF issues. In order to answer the research objective, the following research questions were asked: i) Does the respondents' demographic information have effect on public perceived risk on RFEMF? ii) Do the preferred med...

Purpose The rapid growth of Islamic banking in Malaysia warrants banking institutions being more proactive and innovative in marketing their products. The purpose of this paper is to re‐evaluate the progress and achievements of Islamic banking in Malaysia, particularly in the area of sales and marketing of Islamic banking services. Design/methodol...

This case study was part of a broader nationwide study of Malaysian public perceptions of radio-frequency-modulated electromagnetic field (RF-EMF) risks. It examined public concerns and attitudes towards telecommunication tower siting in Malaysian public schools as an indirect result of a prestigious national educational technology initiative. Data...

It is essential to develop and promote Malaysia’s global image as the producer of high quality Halal products and services. This paper tries to explore the true potential of Islamic tourism through the understanding of consumer acceptance and demand of Halal hotels as one of the components of tourism industry. This study will be conducted throug...

We performed in-depth interview with three bankers and three bank customers to obtain their feedbacks on the new financing product offered by the Islamic banks. Although the new financing product is based on risk-sharing which is closer to the true spirit of Islamic banking philosophy, the new product does not really well-received in the market. Op...

The intense competition among hotels in Malaysia means that there is a larger demand for service outsourcing. Hotels are now exposed to a wider choice of service providers that are willing to provide services. As a result, hotel managements are more inclined to switch to other service providers if the current service providers are unsatisfactory. T...

Significant changes are taking place in post-secondary tourism and hospitality education in Australia. Along with an expansion of degree offerings by universities, vocationally focused degrees are also emerging from Vocational Education and Training (VET) organisations also registered as Higher Education Providers (HEP). Among the many implications...

The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunit...

Many countries have introduced e-filing of tax returns to help citizens fulfill their responsibilities toward the government. However, despite the presence of such e-services, researchers argue e-filing of taxes is not popular among the public, especially in developing countries like Malaysia, because of the high perceived risk associated with the...

Globalization coupled with advancement in technology and communication present growth opportunities for many businesses including small and medium enterprises (SMEs) to operation internationally. The current trend of increased international involvement of SMEs on one hand and lack of academic research concerning their intentions to internationalize...

A new world of collaboration and communication between marketers and consumers has been shaped by the growth and popularity of new online media which in this research paper; is referred to social media. The number of social media users has continued to increase ever since its inception and at present more than a billion people connected through thi...

The study explores the behavioural aspect of e-consumers in terms of drivers in conducting e-shopping. The key objective is to identify the influences of e-shoppers purchase decision in e-shopping medium. Focus group discussions were conducted with consumers who were residing in the UK and have already had experience in shopping from the Internet....

Despite many previous empirical investigations in the area of e-shopping, it is not clear why the adoption of e-shopping in one country is faster than in another country. This study investigates the motivation of e-shopping between two different countries frcom a qualitative approach. In particular, this paper compares between consumer perception o...

Evidence suggests that consumer's needs for traditional media constitutes an essential determinant in consumer media adoption. However, studies on the need for non-traditional media still remain scarce. It continues to be questionable whether consumer media needs would have the same significant impact on social media, since its nature is highly int...

Among all the industries, the travel industry has clearly benefited the most from the development of Internet technology. Obviously, the Internet has changed how people interact with travel agents, for example, the issuance of e-tickets for flights has replaced the ticketing counters of travel agents and airlines offices. This study aims to fill th...

This study was initiated with a three prong objective. One, to identify the relationship between Technological Competencies factors (Technical Capability, Firm Innovativeness and E-Business Practices and professional service firms' business performance. To investigate the predictors of professional service firms business performance and finally to...

E-government is becoming increasingly more important in today's world due to its effectiveness and applicability in various areas. Tax e-filing is one of the e-government services that have been adopted by many developed countries today where the public has to discharge their responsibility to the government via online tax filing. Despite the rapid...

This preliminary study explores the potential of online magazine or electronic magazine (e-magazine) in the context of Malaysia. Although many well-known large print-publishers now have their own version of electronic magazines, it is found that most of these publishers are foreign-based, while local-based electronic magazines are virtually none ex...

This study contributes to the body of knowledge by examining the antecedents of outsourcing relationship quality among the management of Malaysian hotels and their service providers. This study is important considering that the quality of relationship between client firms and their service providers adds positive image to the entire system and is c...

Tax e-filing is one of the e-government services that is gaining importance for public to perform their responsibility to the country through tax payment. Despite the rapid adoption of e-filing in Malaysia, the e-filing system is still unreliable especially at peak period which lead to high level of risk perceived by taxpayers. This paper proposes...

This study contributes to the body of knowledge by examining the antecedents of outsourcing relationship quality among the management of Malaysian hotels and their service providers. This study is important considering that the quality of relationship between client firms and their service providers adds positive image to the entire system and is c...

Social network is a significant value-added to business environments especially to the Small and Medium-sized Enterprises (SMEs). It is built when businesses interact with each other in the community, by exchanging rich and thoughtful experiences among themselves through various means. Little research has focused on how the business networking is v...

The Oxford Revision Series: Principles of Marketing summarizes the key concepts and practices of marketing which are essential to understanding the important subject. This revision book provides a succinct exposition of all the main topics of marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behavior,...

The study explores consumers’ adoption of Internet shopping in the context of tourism products in Britain. The key objective is to propose a model for the prediction of Internet shopping adoption integrating individual and technology characteristics. Drawing upon Davis’ (1989) Technology Acceptance Model (TAM), the proposed model identifies the str...

Legal service has emerged as the largest contributor of Small Medium Enterprises (SMEs) in Malaysia. The operations of legal businesses in this country are governed by several legal profession acts and rulings. These governing laws and regulations provide certain limitations pertaining to marketing activities mainly on advertising. Despite of those...

There are some jurisdictions in Malaysia that have extensive prohibitions against legal firms' marketing activities, particularly in advertising legal services. Eventually, the jurisdictions pose some limitations to the SMEs in their attempts to expand their businesses, particularly in the practice of legal firms in Malaysia. This study explores th...

Purpose This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the profile of internet shoppers and the antecedents of internet shopping adoption for travel services. Design/methodology/approach The paper includes evidence and findings from an online survey questio...

Malaysian architectural firms are being increasingly encouraged to internationalise their business operations due to market liberalization factors but they are often perceived to lack expertise in terms of internationalisation. This paper presents the outcomes of an empirical investigation to explore and identify characteristics that Malaysian arch...