Yu Mu

• Ph.D
• Professor (Associate) at Sichuan Agricultural University

Drawing on an integration of service-dominant (S-D) logic and the dynamic capabilities approach, this study focuses on the relatively under-researched issue of service innovation quality in healthcare services. We propose a conceptual framework for the relationships between user-induced and organisation-based renewal, and service innovation quality...

This study hypothesizes and empirically tests the influence of involvement of (1) frontline employees and (2) top managers in ideation process on healthcare service innovation quality. Based on data from 168 service innovation projects in Dutch healthcare organizations, the empirical results indicate that frontline employee involvement and top mana...

Purpose – Research on service innovation management of online travel agencies (OTAs) remains relatively scarce. This study aims to illuminate the detailed components of managing service innovations at OTAs. Design/methodology/approach – An in-depth case study is conducted at Trip, the largest OTA in China. A coherent framework of managing service...

Innovation research has resulted in various methods to classify service innovations, which primarily feature either the degree of change or type of change. This paper develops a novel classification scheme, based on a four-dimensional view of innovativeness. The classification scheme simultaneously concerns both the degree and type of change in ser...

This article aims to explore the influence of specialized department on service innovation management ability in enterprises. Through studying on cases of sixteen leading enterprises in China, this article summarizes the function of the specialized department in service innovation, and raises the related hypotheses. Based on multiple linear regress...

In recent years, specialized R&D or management departments of service innovation have appeared in some large-size enterprises in China, which aim to effectively manage service innovation activities. This article studied on cases of ten leading enterprises in China and summarized the function of the specialized department in service innovation. Its...

In recent years, some developed service enterprises in China has established specialized R&D or management departments for service innovation, effectively managed service innovation activities. This article summaries the evolution of Ctrip's specialized department of service innovation, by reviewing its evolution process, discussing its responsibil...