Yu-Hsin Chang

Yu-Hsin Chang
Chaoyang University of Technology · Marketing and Logistics management

PhD

About

32
Publications
3,870
Reads
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279
Citations

Publications

Publications (32)
Article
The introduction of ChatGPT in academia has raised significant concerns, particularly regarding issues like plagiarism and the ethical use of generative text for academic purposes. Existing literature has predominantly focused on ChatGPT adoption, leaving a notable gap in addressing the strategies users employ to mitigate these emerging challenges....
Article
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Live streaming has gained substantial significance in the e-commerce realm, attracting the attention of scholars due to its profound impact on the consumer decision-making journey. However, previous studies have not sufficiently investigated into the complex of marketing strategies through trust transfer mechanisms and socio-technical aspects, cons...
Article
Young children are fundamental elements of societal progress. Consequently, cultivating adeptness in early childhood education and childcare talents assumes paramount significance, with educators within tertiary colleges and universities taking a pivotal role therein. Furthermore, research literacy is what educators develop through applying theoret...
Article
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The modern student is used to visual information and needs an engaging, stimulating, and fun method of teaching to make learning enjoyable and memorable. Recently, more and more teachers are changing traditional teaching methods and incorporating the concept of learner-centered teaching into their courses. Students must actively identify gaps in se...
Preprint
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After environmental selection, co-evolution produces similar and interdependent relationships of species through cooperation and competition. Likewise, a co-evolution exists between employees and customers in enterprises, while leaders dominate the selection factors. The direction that the leaders set up eliminates the unsuitable employees and cust...
Article
Full-text available
This study focused on the effects of music intervention on fetal education in pregnant women. The fetal heart rate of the fetus at 30–38 weeks of gestational age was monitored by an ultrasound Doppler fetal monitor, and differences in the frequency of fetal movement responses to familiar and unfamiliar music courses were recorded and analyzed. The...
Article
Full-text available
During the peak period of urban traffic, about one-third of vehicles are looking for parking spaces, resulting in air and noise pollution, and even traffic accidents due to emotional stress of drivers; one of the reasons is the lack of guidance information for vacant parking spaces, which leads to inefficient parking behavior. The “Guide System” of...
Article
Incessant technology development and evolution has thrusted the need to recognize promising technological opportunities for organizations. Since patents contain information about an innovation, they are considered essential data sources for the development of new technology. The greater the size of international patent families, the more valuable t...
Article
Full-text available
This study aims to apply the TAM in a situation where the customers have not purchased and utilized the products. To achieve its purpose, this study adopts the perceived reliability as an internal variable, and the patent as an external variable. In the context of various levels of technological content and familiarity of consumers with technology...
Article
Purpose The evolution of technology has become the mainstream of the current technological innovation era. Technological change is organized in its unique pattern and a new approach that takes place in a systematic and selective manner. Such change is generally molded with the amalgamation of various factors, namely, economic, social or scientific...
Article
Purpose This study aims to propose a methodology by integrating three approaches, namely, internal core technology, external knowledge flow and industrial technology development to help companies improve their decision-making quality for technology planning and enhance their research and development (R&D) portfolio efficiency. Design/methodology/a...
Article
Full-text available
The travel agencies have a cooperative-competitive relationship with each other. In line with the background, the agencies need to know clearly their positions and roles in the industrial network. First, an affiliate network matrix is established based on the relationship between travel agents that participate in the package tour (PAK). Then, the t...
Article
The purpose of this paper is to declare an immunization strategy for epidemic spreading based on membership (m) of a node among various communities over a multilayer network. The past few years have seen exponential growth in the understanding and research in modern complex networks field. The mapping of real‐world social interactions to complex ne...
Conference Paper
Full-text available
Technological changes take place in an orderly and selective manner, and occur in patterns. These patterns are shaped by the combination of technological and scientific principles, as well as economic and other social factors. The main path analysis (MPA) is a type of citation network analysis, which adopts the concept of Information Flow to find t...
Article
Full-text available
This study proposes a hybrid clustering approach to identify the positions and roles in a relational network by integrating multivariate and social network analysis. First, an adjacency matrix was constructed based on the graph theory to indicate the relation between the collected data. Next, network analysis was conducted and the statistics of net...
Article
When the technological development of an enterprise is path dependent, core technological competencies will develop. In addition, core technological competencies promote technological development. Consequently, enterprises should always examine the advantages of their core technological competencies. Under dynamic competition, enterprises should mo...
Article
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The current trend towards green energy is encouraging manufacturers to invest in photovoltaic technologies. In order to guarantee R&D and optimal operational performance, operators should be able to identify the technological advantages of their competitors for the conduct R&D and to ensure adequate technological knowledge intake. Therefore, from t...
Conference Paper
Patent citation is important to analyse technological ability of a company, however, it only tells the relationship between a pair of technologies or companies. Patent citation network constructed by the concept of social network could explore the relationship of companies within a whole network. This study builds up a model to locate the technolog...
Conference Paper
Full-text available
Non-practising entities, also known as NPEs, adopt lawsuits to collect authorization payments or/and settlement payments as their business models. Ascertaining which patent portfolio or patent layout and purchase strategy are suitable is an important topic of discussion for the NPEs who value operational performance. This study adopts the DigiTude...
Conference Paper
Technologic strategy modes are ambiguous based on different vary analysis approaches and technologic indicators. This research tries to figure out the technologic strategy modes based on the two indicators of technologic knowledge status and technologic knowledge reliability, and four centralities (Degree, Eigenvector, Closeness and Betweenness cen...
Article
Full-text available
A patent portfolio is more valuable than a single patent. However, the analysis approach of a company's patent portfolio is still ambiguous. The patent priority approach (PPA) presented a clearer analysis method to explore the interior of a patent family; patent families provide an outline of the patent portfolio. A patent priority analysis (PPA) c...
Conference Paper
When a reforming technology company holding high valuable intellectual property tries to solve financial struggle by transferring patents, he needs to know who the right transferee is. Kodak was selected as research target. Ego patent citation network is formed by its core technology, 'digital image', as an ego center. This study adopts knowledge r...
Article
Full-text available
In this article, we are going to find out the patent's real value of itself through patent damage award. Damage award is what a patent fight to win. It might be a good approach to get patent monetary value. We find out a significant variable of forward citation representing deserved external reputation earned. Although family size is not significan...

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