Younes Megdadi

Amman Arab University · Marketing

The study's purpose is to investigate the relationship effect of innovation on online organizational learning applications and employees' engagement in the Jordanian public sector. Quantities and descriptive analytical approach were used, and the population was covered (10) Jordanian public departments in Amman capital. Convenience method was used,...

The development of the business environment and the large number of challenges and competition have strengthened business organizations adopting various means and tools that activate their business in the markets, including promotion and marketing based on social digital media platforms, due to their great impact on customers’ purchasing behavior....

Corporate governance is an important component of business operations, especially in developing nations like Jordan where laws, regulations, and disclosure standards all have a significant impact on governance practices. This abstract offers a summary of corporate governance in developing nations in terms of legal frameworks, disclosure, and regula...

The performance of employees is considered the cornerstone of the success of the company's work path, and leadership styles have a prominent role in raising the performance of employees. Hence, the current study sought to clarify the relationship between leadership styles (authoritarian, democratic, and participatory) and the performance of employe...

The study sought to determine the impact of teamwork as a mediating variable in the dimensions of supply chain strategies in enhancing organizational performance in all its dimensions in Jordanian government hospitals. The proposed model refers to (supply chain strategies) as an independent variable with its sub variables, (enhancing organizational...

The study aimed to test the impact of institutional governance in its dimensions (rule of law, accountability, transparency, and active participation, decentralization, and decision rationalization) in performance enhancement in its dimensions (work speed, work creativity, and work quality) of Jordanian National Assembly members. The study relied o...

The study sought to determine the impact of teamwork as a mediating variable in the dimensions of supply chain strategies in enhancing organizational performance in all its dimensions in Jordanian government hospitals. The proposed model refers to (supply chain strategies) as an independent variable with its sub-variables, (enhancing organizational...

The current research aimed to investigate the impact of institutional governance on the performance enhancement of Jordanian National Assembly members. A quantitative analytical descriptive approach was used. A comprehensive sample technique was used with a total of (195) members. The SPSS program was used for statistical analysis and testing the h...

By using employee participation as a moderating variable in Jordanian businesses, the current study sought to study the effects of social media and its various dimensions on improving the recruitment process along its sub-elements. The descriptive analytical method was used, with the sample including 12 Jordanian commercial banks; a subsequent comp...

Purpose: The current study sought to determine the effect of electronic sales channels on customer response to appropriate product outlet stores. Theoretical framework: With the development of modern means of communication and technologies that have proven effective and efficient, the online shopping system has evolved to be an important resource i...

ARTICLE INFO ABSTRACT Purpose: The current study sought to determine the effect of electronic sales channels on customer response to appropriate product outlet stores. Theoretical framework: With the development of modern means of communication and technologies that have proven effective and efficient, the online shopping system has evolved to be a...

Intense competition in the business environment has generated a large reliance of organizations on promotion and digital advertisements through social media platforms because of their important role in shaping the relationship with customers, and accordingly, this study aimed to investigate the impact of digital advertising networks through its sub...

The primary purpose of this study is to determine the role that electronic product packaging plays in competitive marketing strategy and the significant aspects that are affecting a company's ability to get a competitive advantage. Things are shifting in a fundamental way, and one of the most remarkable strategies that assists businesses in achievi...

The study aimed to investigate the impact of recruitment in its sub-dimensions (internal recruitment and external recruitment) on enhancing the hiring process with its sub-dimensions (applications screeniapplicantnt's comparison, and selecting decision) through talent tests role as a moderator variable in Jordanian telecommunication companies The d...

This research aimed to investigate the impact of facebook advertisements on customer attentions of Jordanian female young users. Analytical descriptive approach was used. A suitable sample used which includes of (400) young female customer users. The researchers used the questionnaire as a tool for collecting primary data. The results found that th...

هدفت الدراسة إلى قياس أثر بيئة العمل الخضراء على أداء العاملين في المصارف التجارية العراقية، وقد اعتمدت الدراسة على المنهج الوصفي التحليلي، وتكون مجتمع الدراسة من المصارف التجارية في العراق والبالغ عددها (22) بنكا.وقد تمثلت وحـدة المعاينة من الإدارات الوسطى والمتمثلة بمدراء الدوائر، ورؤساء الأقسام ، وموظفي الدوائر الإدارية المختلفة في الإدارات الرئ...

هدفت الدراسة الحالية إلى قياس أثر متطلبات إدارة المعرفة في تحسين الأداء الوظيفي في الشركات الصناعية العراقية.واعتمدت الدراسة الاسلوب الوصفي التحليلي، وتم تصميم إستبانة أعُدت لغرض جمع البيانات من الموظفين، حيث تم تحليلها ضمن الحزمة الإحصائية للعلوم الاجتماعية لتحقيق غرض وأهداف الدراسة الحالية.وقد تمثل مجتمع الدراسة من الشركات الصناعية في العراق وعدد...

The COVID-19 pandemic has produced tremendous socioeconomic upheaval worldwide, affecting people's purchasing habits and intentions. This study assesses the relationship between COVID-19 risk perceptions and intentions to consume energy drinks. Furthermore, it analyzes the role of a healthy lifestyle and sustainable consumption in mediating this re...

The COVID-19 pandemic has produced tremendous socioeconomic upheaval worldwide, affecting people’s purchasing habits and intentions. This study assesses the relationship between COVID-19 risk perceptions and intentions to consume energy drinks. Furthermore, it analyzes the role of a healthy lifestyle and sustainable consumption in mediating this re...

TQM practices implemented by private service firms and their impact on relationship marketing will be examined in this study. Since private sector spending accounts for a large portion of GDP, it is critical. Organizational excellence was positively influenced by TQM practices involving leadership, human resources, process management, customer focu...

The study purpose is to examine the impact of electronic advertisements with their dimensions (advertising text, clarity of advertisement content, directing and technical design of the advertisement, and advertisement stimuli) on the development of banking services with their dimensions (technology used for services, quality of services, and divers...

This study aimed to identify the impact of smart phone applications in its dimensions (ease of use, ease of access to customers, speed of information handling, and response) in improving the marketing performance of banking services in its dimensions (number of customers, number of banking services, and sales volume). The descriptive analytical app...

This study examines the impact of corporate social responsibility on customer loyalty in Jordanian commercial banks. The study aimed to examine the mediating role of customer satisfaction in the relationship between corporate social responsibility (ethical, philanthropic, and environmental) and customer loyalty. The descriptive-analytical method wa...

الملخص هدفت الدراسة إلى قياس أثر جودة الخدمات في تحقيق رضا عملاء شركة مياه الأردن/مياهنا, ولتحقيق أهداف الدراسة تم استخدام المنهج الوصفي التحليلي؛حيث تم تطوير استبانة مكونة من (46) فقرة وتم التأكد من صدقها وثباتها, وقد تم توزيعها على عينة قوامها (389) عميلاً ,وتم إجراء تحليل البيانات بواسطة برنامج الحزم الإحصائية للعلوم الاجتماعية (SPSS). وأظهرت نت...

This study aimed to identify the impact of supply chain management in improving Jordanian Duty Free exhibitions services. To achieve the goal of the study, the descriptive analytical approach was used, where the supply chain management was measured using commodity inventory, sources of supply, logistical transport information, in addition to pricin...

The study aimed to identify the impact of employment tests on job appointment process. To achieve the objectives of the study, the descriptive analysis method was used, and data analysis was performed by the Statistical Package for Social Sciences (SPSS) program. The study population consisted of all (13) Jordanian commercial banks. While the study...

This study aimed to investigate the impact of the role of social media networks in customer's attractiveness of sports services cities in Jordan. In order to achieve the objectives of the study, a descriptive and analytical approach was used. The results of the study showed that there was a statistically significant effect of the role of social med...

This study aimed to investigate the impact of E-learning in developing employees' performance at Jordanian commercial banks. A descriptive-analytical approach was used. The study population covered all Jordanian commercial banks. A comprehensive survey method was used for the study sample and the data was collected from all employees appointed in a...

The study aimed to identify the impact of sales competencies on sales performance of Jordanian insurance companies. The primary data, it was obtained by developing a questionnaire and distributing it to the study sample, as the study population consisted of (24) insurance companies operating in Jordan and the study sample was limited Department dir...

The study aimed to investigate the impact of entrepreneurship strategies on achieving small projects sustainability in Irbid city , to achieve the objectives of the study used descriptive analytical approach , and it was developed a survey set consisted of (26) paragraph , the validity and reliability were verified and it was distributed to the stu...

This study aimed to investigate to impact of profession tests dimensions (cognitive abilities, specialized competencies, interpersonal skills, and development capabilities) on job performance dimensions (speed delivery, efficiency and effectiveness) of nurses in public hospitals in the northern district. The study used the distractive analytical ap...

Abstract This study aimed to know the role ofmarketing innovation derteminants in improving the quality of the banking services based on marketing departments employee's perspectives of Jordanian commercial banks based on marketing departments employees perspectives as an independent variable were as (research and development, marketing database, a...

Quality Services Determinants of Jordanian Mobile Phone Companies and It’s Impact on Clients Satisfaction Levels: A Field Study Abstract: This study aims to know the relationship of service quality determinants which offered by Jordanian Mobile Phone Companies for maintaining clients satisfaction levels based on Jordanian universities ١٠٨٦ ـــــــ...

The Effect of Market Knowledge and Consumptional Motives of Jordanian Universities Students Towards Mobile Phones Brands Elements : Field Study. Abstract: The study examined the effect of market knowledge and Consumptional Motives of Jordanian Universities students towards mobile phones brand element "independent variable" represented by "brand nam...

The study aimed to measure the impact of the use of E-Services by mobile phones to achieve competitive advantage in Jordanian commercial banks. The study relied on descriptive analytical methodology. The study population consist of (13) commercial banks in Amman City. The study sample was use the comprehensive survey of the banks managers departmen...

This study aim to investigate the impact of supply chain strategies (flexibility strategy, agile strategy, external processing strategy) on customer relationship management (client knowledge, customer value, customer expectations) of Jordanian food products companies. The analytical descriptive approach was used to analyze the significance of indep...

The study aimed at identifying the role of customer relationship management strategies on developing customer services of Jordan telecommunication companies. The study relied on descriptive analytical method. (88) Managers, heads of departments, and staff. A special questionnaire were been distributed. The study sample consist of (83) respondents,...

This study aimed to investigate the impact of pharmaceutical supply chain factors effectiveness on drugs availability in public hospital. Descriptive analysis approach was used on the bases of the study problem and objectives. Self-Administrative set of questionnaire was designed and assess based on the study problem and purposes, and distributed t...

This study aims to examine the impact of mobile SMS advertisements on working people's attitudes and buying decisions. A number of marketing contributions to marketing management to allocate sales opportunities for business firms products. Mobile SMS advertisements allows business firms to introduce its products directly to their potential customer...

This research aims to investigate the impact of mobile SMS advertisements messages on customer buying decisions toward Jordanian commercial banks services. 1000 customers were selected randomly from different commercial banks located in Amman capital of Jordan. Self-administered questionnaires were designed on the bases of study variables. Likert S...

This study aim to examine proposed factors affecting customer loyalty toward the financial services of Jordanian commercial banks. a proposed model designed to analyze the relationship among different factors for the customer loyalty. A random sample of 1000 customers of Jordanian commercial banks were participated to answers the designed questionn...

The study aimed at evaluating the impact of the factors influencing the formulation of an effective marketing strategy of Chinese Businesses operating in Jordan. The data were collected through questionnaires distributed to a sample of 90 managers and the response rate was 100%. Data were analyzed using SPSS 19 and AMOS. The paper discussed the eff...

الملخص AR هدفت الدراسة الحالية إلى تعرف أسباب التوجه نحو الاقتصاد المعرفي في مؤسسات التعليم العالي من وجهة نظر رؤساء الأقسام الأكاديمية في الجامعات الأردنية الخاصة، و للإجابة عن أسئلتها تم اختيار عينة الدراسة البالغ عددها (90) رئيس قسم أكاديمي، و بالطريقة العشوائية من مجتمع الدراسة المكون من رؤساء الأقسام الأكاديمية العاملين في الجامعات الأردنية ال...

Mobile marketing offers great opportunities for businesses which can communicate directly with their consumers without time or location barriers. Many factors influencing advertising message of mobile marketing still need further investigation. M-advertising addresses consumers with individualized advertising messages via mobile devices. This study...

This study aims to know the relationship of service quality determinants which offered by Jordanian Mobile Phone Companies for maintaining clients satisfaction levels based on Jordanian universities employees were are of (23) university. To achieve study objectives, a number of hypotheses were designed to be tested through a number of statistical t...

This study aim to measure e-shopping differences among Jordanian youth's with regard to spending and behavioral. The sample consists of (650) young men's and women's. A structural equation model confirms model fit. Perceived enjoyment, usefulness, and subjective norms are determinants of e-shopping continuance in Jordan. High and low of e. shopping...