Yongqiang Sun

• Dr.
• Professor at Wuhan University

Purpose Generative Artificial Intelligence (GAI) offers innovative services to users. For GAI companies, it is crucial to ensure user satisfaction in the face of fierce competition. Unlike traditional AI in automation, GAI services are augmentation and designed for value co-creation with users, which transform users into empowered stakeholders. Thi...

Objective The diffusion of online health consultations (OHCs) depends on consumers switching from offline to online channels; consumers’ offline experience on health servicer determines their decisions. Our research aims to address this gap in the literature by examining how offline experiences of doctor–patient interactions influence online switch...

Purpose This study aims to deepen our understanding of how chatbots’ empathy influences humans–AI relationship in frontline service encounters. The authors investigate the underlying mechanisms, including perceived anthropomorphism, perceived intelligence and psychological empowerment, while also considering variations between different stages of t...

Purpose This paper aims to explore the underlying mechanism whereby information-induced stress, resulting from the burdensome nature, questionable information reliability, misleading content and diffuse characteristics of infodemic pressure, impacts individuals’ online information-related behavior and health-related preventive behavior. Design/met...

Purpose Sharing co-owned information on social network platforms has become a common and inevitable phenomenon. However, due to the uniqueness of co-owned information, the privacy calculus theory based on a single information owner cannot explain co-owned information disclosure. Therefore, this study tries to investigate the underlying mechanism of...

Purpose Social media provides a convenient way to popularise first aid knowledge amongst the general public. So far, little is known about the factors influencing individuals’ adoption of first aid knowledge on social media. Drawing on the information adoption model (IAM), this study investigates the joint effects of cognitive factors (e.g. perceiv...

Purpose The purpose of this study is to develop a framework for the perceived intelligence of VAs and explore the mechanisms of different dimensions of the perceived intelligence of VAs on users’ exploration intention (UEI) and how these antecedents can collectively result in the highest level of UEI. Design/methodology/approach An online survey o...

Different uses (e.g., routine use and innovative use) of mHealth technology are important for users to synergistically utilize rich health resources. Capturing the characteristics of usage behavior (i.e., various and free) and the research gaps in previous literature, this study theorizes a research model of different uses of fitness apps, drawing...

Knowledge sharing is crucial to the operation and sustainability of virtual communities. Against this background, this study aims to investigate whether and how users' virtual role identification influences their knowledge sharing behavior. Theoretical insights from structural symbolic interactionism and identity economics are synthesized and used...

Despite the broad application of the technology–organisation–environment (TOE) framework to explain firms' adoption of technology, prior research tends to over‐emphasise the independent effects of TOE elements while neglecting decision makers' strategic orientations when making organisational technology adoption decisions. This over‐simplistic inte...

Prior studies have failed to compare the different mechanisms of knowledge contribution and withholding in a same, simultaneous model. Based on the prevailing pro-sharing norms in online communities, this study incorporates intrinsic motivation and extrinsic motivation from a norm-advocated contributing perspective and neutralization techniques fro...

Purpose This study aims to explore the determinants of viewers’ gifting and social sharing behaviours in online streaming from a dual-attachment perspective and to explain how live streaming fosters attachment through a social interaction aspect. Design/methodology/approach This study conducted an online survey with 316 valid responses to test the...

Purpose Peer-to-Peer Accommodation Service (P2PAS) has emerged as a novel paradigm that enables consumers to book temporary accommodation through P2PAS platforms (online transaction), and then reside in hosts' rooms (offline consumption). Due to potential variance in performance and conflict of interest between hosts and platforms, consumers may di...

Purpose Although extant studies have investigated the antecedents of negative electronic word of mouth (eWOM), they treated it as a unidimensional concept without classification. To bridge this knowledge gap, this paper distinguishes rational negative eWOM (RNW) from emotional negative eWOM (ENW) and leverages the consumer value framework to invest...

Purpose Technology upgrade has been adopted as a strategy for technology vendors to modify and improve their incumbent technologies. However, user resistance is widespread in practice. In order to understand user technology upgrade behavior, this study integrates the retrospective and prospective sides of actions and proposes an inertia-mindfulness...

【Full text is available on request】Communicating with customers through AI-based chatbots in customer service (AISC) has become increasingly popular for many companies. However, in actual service encounters, AISC seems defective and is not always accepted by customers. Occasionally it is even resisted. This study aims to investigate such customer r...

Purpose Social media rumor combating is a global concern in academia and industry. Existing studies lack a clear definition and overall conceptual framework of users' rumor-combating behaviors. Therefore, this study attempts to empirically derive a typology of rumor-combating behaviors of social media users. Design/methodology/approach A three-pha...

The loss of followers poses a severe threat to the development of microblogging platforms and bloggers. However, the reasons behind users’ unfollowing behavior remain unclear. Drawing on the person-environment fit framework, we examined how different types of person-environment misfits affect users’ unfollowing intention and the relationship betwee...

Purpose The primary objective of this research is to explore the underlying mechanisms of social ties influencing lurking behaviour in Microblog by combing role theory and social identity theory. Design/methodology/approach An online survey of 312 Microblog users in China was conducted to test the proposed research model and hypotheses. The partia...

[The full text is available on request] Although previous studies have elucidated emotional and cognitive routes toward customer revenge, they have mainly paid attention to customers’ perceptions about service failures and vendors. Nevertheless, the mechanism underlying how customers justify their revenge behaviors has not been theorized or examine...

Brands tend to influence the consumption decision-making of customers by controlling the content they see in the user-generated content communities. Considering the significant effects of source credibility on information adoption, it is crucial to understand how the use of professional terms (i.e., jargon) in posts influences the perception of sou...

Despite extensive research on user behaviours in free‐to‐play games, what motivates users to purchase in‐game items is still not well understood. We classify game affordances, gamer orientations, and in‐game items into two dimensions according to the instrumental–hedonic dichotomy. Utilising the affordance theory, we propose that the fit between ga...

To determine the role of physical self in body-involving consumption, we explore how body image influences purchasing intention toward hybrid products with body-involving features. In this study, we establish the dual nature of body image: specifically, body image influences intention to purchase via the perception of utilitarian value and symbolic...

Purpose Prior researches on the adoption of mobile health services (MHS) concentrate on the subjective cognitive appraisals resulting in technology adoption, while ignoring how to shape those cognitive appraisals by the objective message design strategies which are easier to operate in practice. Based on protection motivation theory (PMT), the curr...

Purpose This paper aimed to explain why individuals still tend to disclose their privacy information even when privacy risks are high and whether individuals disclose or withhold information following the same logic. Design/methodology/approach This study develops a configurational decision tree model (CDTM) for precisely understanding individuals...

Purpose-Prior studies fail to reach a consensus on the effects of extrinsic motivation (EM) on knowledge contribution in virtual communities. To fill this research gap, this research proposes two mechanisms of EM-direct effect versus indirect effect via intrinsic motivation (IM)-and introduces prosocial motivation (PSM) as the moderator to define t...

[The full text is available on request] This study proposes a configurational privacy calculus model (CPCM) to understand calculus interdependency, personality contingency, and causal asymmetry in the information disclosure behavior in social networking sites (SNS). The results based on qualitative comparative analysis (QCA) showed that high disclo...

AI-based recommendation algorithms have received extensive attention from both academia and industry due to their rapid development and broad application. However, not much is known regarding the dark side, especially users’ negative responses. From the perspective of recommendation features and information characteristics, this study aims to uncov...

It would undermine the sustainable development of social media if current content contributors started lurking silently. Regarding the social attribute of social media, this study explored the important role of social factors (e.g., social ties) in motivating lurking behavior. Specifically, we introduced three dimensions of role stress as mediators...

Followers' unfollowing behavior poses the threat to competence and influence of bloggers in microblogs. Regarding unfollowing behavior as a unique type of discontinuance behavior, previous research on discontinuance primarily discussed demands-abilities misfit (e.g., overload), neglecting the role of values-supplies misfit. To fill this gap, we dra...

[The full text is available on request] Purpose Customers' continuous value creation (e.g. voice) is an important research issue for the success of brand virtual community (BVC) and new product development, while it is rarely studied from a firm perspective. The purpose of the present study is to investigate how firm attributes exert influences on...

Information behavior for health and fitness have attained increasing attention in the e-health field. However, mobile users still need exploring a largely untapped resource on fitness apps to obtain more health benefits. Regarding that prior studies seldom focused on which factor hinders fitness app exploration, this study proposes a moderated medi...

[The full text is available on request] Users of social networking service (SNS) are presented with a large number of competing products. As a result, their decisions to use one specific SNS may be affected by their relative usage experiences with other SNSs. However, previous studies have largely focused on the adoption and usage of one focal SNS,...

[The full text is available on request] With the prevalence of digital technologies, various services have grown digitalized. Specific to the marketing section, multichannel has been gradually replaced by omnichannel, which aims to integrate all the physical and digital channels tightly. Although omnichannel has received considerable attention, the...

As an innovative educational paradigm, the massive open online course (MOOC) has received extensive attention from both academia and industry. Extant literature has made much effort to investigate the technological supports of MOOCs but how learners understand and master these technologies is still unclear. Moreover, given the collaborative feature...

[The full text is available on request] The question about why some brand virtual communities (BVCs) successfully motivate customers to engage in value creation (e.g., voice) while others do not is still an important but understudied research issue. To fill this research gap, we propose a research model to shed light on the antecedents of intrinsic...

[The full text is available on request] Protection motivation theory (PMT) has been widely used as a theory to explain users' adoption of health information technologies. Prior studies based on PMT tend to treat it as a variance model and explain the parallel and independent effects of its constructs. This theorization neglects the original insight...

[The full text is available on request] Smart health and wearable devices have recently received widespread attention from practitioners and scholars. However, intermittent continuance behavior of users is considered to be one of the most important reasons hindering the development of smart health. To address this issue, the current study employs t...

Altmetrics indices are increasingly applied to measure scholarly influence in recent years because they can reflect the influence of research outputs more timely comparing with traditional measurements. Simultaneously, artificial intelligence (AI), as an emerging interdiscipline, has a rapid development in these years. Traditional indices can’t ref...

To advance the theoretical understanding on information adoption, this study tries to extend the information adoption model (IAM) in three ways. First, this study considers the relationship between source credibility and argument quality and the relationship between herding factors and information usefulness (i.e., bias effects). Second, this study...

【Full-text available on request】The rapid growth and increasing convergence of social networking and e-commerce open up a new era of social commerce, wherein people are encouraged to engage in various social interactions that are conducive to commercial activities. However, current studies are limited in investigating the concept of social commerce...

As the number of mobile terminal users has increased worldwide, research on continuance usage of a mobile terminal (CUMT) has received wide attention to facilitate the sustainability of development of mobile application providers. However, different results of the relationship between perceived ease of use (PEU) and continuance usage toward informa...

Knowledge withholding, which is defined as the likelihood that an individual devotes less than full effort to knowledge contribution, can be regarded as an emerging social deviance behavior for knowledge practice in online knowledge spaces. However, prior studies placed a great emphasis on proactive knowledge behaviors, such as knowledge sharing an...

【Full-text available on request】As the sustainability of social networking sites (SNS for short) heavily relies on the content generated by users, it is important to understand the factors driving users’ continuous participation. Considering that SNS has permeated almost every facet of people’s lives, this study proposes to understand SNS continuan...

Although Massive Open Online Courses (MOOCs) attract millions of people to enroll in their courses, the completion rate for most courses is very low. A majority of MOOCs students are not fully engaged in MOOCs, thus leading them to quit in the early stage of the courses. Therefore, it is important to investigate students’ engagement in MOOCs. Drawi...

Purpose Although user behaviors in social network service (SNS) have been well studied in prior literature, most of these studies focus on those behaviors with relatively deep user engagement such as information disclosure, while the underlying mechanisms that explain users’ shallow engagement behaviors (e.g. Like behavior) have been rarely discuss...

【Full-text available on request】The sustainability of Wikis heavily relies on the quality of knowledge that is collaboratively integrated by volunteers. Although the factors influencing one specific knowledge contribution or knowledge-sharing behavior (e.g., adding) have been widely examined, the research on the factors that affect another type of...

In recent years, the application of technological innovation in higher education has become more and more widely spread, and technological innovation has been improving the level of education. In the research of higher education with innovation technology, one of the main focuses is on the dynamic data which can lay a foundation for the analysis of...

Purpose Although the impacts of trust on information disclosure have been well recognized, the trust building mechanisms in social media are still underexplored. To fill this gap, the purpose of this paper is to explore two trust building mechanisms, namely, institution-based and transference-based trust building and identify how these two mechanis...

Purpose Although microblogs have become an important information source, the credibility of their postings is still a critical concern due to the open and unregulated nature. To understand the antecedents of microblog information credibility, the purpose of this paper is to investigate the dual-role of cognitive heuristics (i.e. the additivity and...

【Full-text available on request】Along with the rapid development of in-store technology, multichannel service is being shifted to omnichannel. By integrating different parallel channels, omnichannel service delivers customers an integrated, seamless and consistent cross-channel shopping experience. To better understand this emerging phenomenon, thi...

【Full-text available on request】Online brand community is often regarded as a value co-creation platform where customers' active contributions are most important to the success of the community. Previous studies on the potential drivers of users' contributions placed a great emphasis on either users or the community itself, and most of these studie...

Employees’ extended use of enterprise systems becomes an important concern for firms striving to reap benefits from IT investment. This paper proposes a person-environment-technology (PET) research model to explain how system self-efficacy, leader-member exchange, and system modularity, jointly impact employees’ extended use. The model is tested wi...

Purpose Wearable health information systems (IS) open up a new era for personal health self-management, and bring about disruptive changes to individual lives. However, prior studies on IS post-adoptive behavior primarily focused on either continuance or discontinuance, neglecting the mutual transformation process between IS usage and rejection beh...

大数据时代的到来给信息系统行为学研究带来了巨大冲击，如何应对新的研究情境所带来的严峻挑战并抓住机遇对信息系统行为学研究进行变革，对于信息系统行为学领域的研究学者具有重要意义。为解决此理论需求，本文基于信息系统领域的三大顶级期刊（即MIS Quarterly，Information Systems Research，Journal of Management Information Systems）近5年来的发文数据，系统梳理并可视化地展示了这些论文在三大研究范式（即行为学、技术/设计科学、经济计量学）的分布情况，分析了行为学三大方法（即问卷调查法、实验法和定性分析法）在这些论文中的运用情况。在统计分析的基础上，本研究总结并提炼了信息系统研究（特别是行为学方向）的七大趋势，并以代表性论文为例阐...

Although user information disclosure behavior in the context of social network service(SNS) has been well studied in previous literature, there is a lack of understanding about user information withholding behavior. To fill this research gap, the present study assumes that there might be a three-way interaction among information sensitivity, preven...

IT approach has been gradually applied in collaborative learning groups in higher education nowadays. However, it is still difficult to measure and assess each student's engagement in learning groups. Moreover, how to promote students' engagement in learning groups is also an important problem. Learning analytics in IT environment helps us understa...

【Full-text available on request】This study employs push-pull-mooring (PPM) framework originated from human migration literature as the theoretical paradigm to explore the key factors influencing users’ switching intention in the context of mobile instant messaging (MIM) applications. The research model was tested with 240 valid responses among Chin...

Purpose Prior studies on virtual product purchase have focused on external technological factor but have paid less attention to internal user factors. Thus, drawing upon the social presence and user engagement theories, the purpose of this paper is to develop a research model considering both technological factors and user factors and empirically...

In recent years, mobile healthcare applications (MHAs) have boomed, providing several new kinds of health services and methods of information transmission. However, MHA vendors face a significant challenge in attracting users to adopt software continuously. Some recent studies recognized users’ perceived e-health literacy (PEHL) as a critical facto...

Individual creativity (IC) is regarded as the core driver of innovation in higher education. Information and communication technology supports the opportunity to study IC in the online environment. In addition, we believe that the role of transformational leadership (TL) has changed compared to the offline environment. In this research, we employ s...

The application of virtual reality (VR) in improving users’ learning outcomes, especially in perceived learning effectiveness, is a new area. VR provides visualisation and interaction within a virtual world that closely resembles a real world, bringing an immersive study experience. It also has two special features: representational fidelity and im...

【Journal version titled "Understanding the role of technology attractiveness in promoting social commerce engagement: Moderating effect of personal interest" has been published in Information & Management】【Full-text available on request】With the proliferation of social networking and electronic commerce, social commerce helps people engage in vario...

p class="3">As social media is widely adopted in collaborative learning, which places teams in a virtual environment, it is critical for teams to identify and leverage the knowledge of their members. Yet little is known about how social media influences teams to coordinate their knowledge and collaborate effectively. In this research, we explore th...

Previous studies on review information adoption, drawing upon dual process theory, focus on the important roles of two key review-related factors namely argument strength and source credibility, but pay less attention to the social relationships between review sources and recipients. To fill this research gap, based on the construal level theory, w...

Purpose – The purpose of this paper is to explore how social media usage affects people’s life satisfaction through two competing explanatory mechanisms. Design/methodology/approach – An online survey was conducted to collect data. And the partial least squares method was used to examine the relationships among the usage of social media, social be...

【Full-text available on request】Recently, we have witnessed a shift in the form of brand communities from firm-centric to customer-centric. In particular, the customer-centric approach allows value co-creation in brand communities by involving customers in various activities that bring a product to the market. It is thus interesting and necessary t...

【Full-text available on request】Social network service (SNS) has become a widely used social communication platform which is well integrated in the daily routines of many people. The Like button has become a popular interactive function in SNS in recent years but the research on the underlying mechanism about why individuals use the Like button (te...

【Full-text available on request】With the rapid development of social media, a new online group buying model namely group buying 2.0 initiated by the Groupon.com has become particularly popular but the studies on this issue are rare. Thus, we propose a pull – push model to understand consumers' online group buying behavior from the perspective of in...

【Full-text available on request】This study investigates the standardization-adaptation paradox during the web-mobile service transition. Specifically, according to the expectation confirmation theory and the desire confirmation theory, the study proposes that user perceptions of the adaptability to the mobile context and of the consistency between...

【Full-text available on request】Online brand community has become an important channel for consumers to exchange knowledge about products. However, because of the lack of explicit incentive mechanisms, users may withhold their effort in knowledge contribution. Although the underlying mechanism about why users contribute their knowledge has been wel...

Mobile health (mHealth) services have gained increasing attention in recent years; however, few studies have focused on the manner in which customers' attributes affect acceptance behavior, for instance, personal privacy concerns and personalization concerns; with even fewer studies on the effects on different age groups. To fill this research gap,...

Previous studies have identified that social influence and personal preference are two key mechanisms to understand users’ social media adoption behavior. However, whether or not these two mechanisms play equal roles under different contexts has rarely been empirically investigated. To fill this gap, in this study, we propose sociability as a crite...

【Full-text available on request】Recently, we witness a shift from product-centric to customer-centric brand community. The customer-centric approach allows value co-creation in brand community by involving customers in various activities that bring a product to the market. It is thus interesting and necessary to examine customers' motivations in he...

【Full-text available on request】Although information system acceptance has received considerable attention in the past two decades, prior studies on competing products are still relatively scant. In the new era of Web 2.0, consumers face with a wide range of products with similar functions and purposes, and therefore, they have to make choice among...

【Full-text available on request】Collaborative editing has become one of the most popular forms of knowledge contribution in virtual communities. Wikipedia, the largest online encyclopaedia, is a representative example of collaborative work. Despite the abundant researches on Wikipedia, to the best of our knowledge, no one has considered the integra...

【Full-text available on request】Virtual community has greatly enriched people's learning resources, stimulated their learning activities, and provided an online learning platform for people geographically-dispersed to communicate and collaborate. In the past decade, we have witnessed a growing research interest in virtual community, but most studie...

Social media is bringing great challenges and wonderful opportunities for organizational learning. With support of social media, organizations may facilitate the knowledge management process within firms (e.g., knowledge sharing), then to encourage employees to promote collaborative learning behaviors from e-learning to social learning. There is a...

【Full-text available on request】Previous studies on information disclosure have heavily relied on the justice theory to explain how users balance the benefits and privacy risks (e.g., privacy calculus) induced by the information disclosure behavior. However, the specific mechanism of privacy calculus (or the role of justice) and the boundary condit...

This study investigates knowledge contributors’ satisfaction with a distinct type of virtual communities (i.e., transactional virtual communities, TVCs), where knowledge sharing is guided mainly under the principle of economic exchange, and cost–benefit tradeoff is the primary motive for knowledge sharing. Drawing upon the goal attainment theory, w...

After enterprise systems (ES) are infused to daily businesses, employees' extended use has already become an important concern to firms striving for reaping benefits from IT investment. Considering the innovative and extra-role nature of extended use, the paper further re-conceptualizes extended use as proactive behaviour. And based on the theory o...

Reciprocity has been considered as one of the most important constructs in knowledge sharing literature. However, prior studies have defined and measured this construct in different ways, leading to mixed research findings about its role. To solve the controversy, based on prior reciprocity literature, we differentiate three relevant concepts namel...

【Journal version titled "Understanding the role of consistency during web-mobile service transition: Dimensions and boundary conditions" has been published in International Journal of Information Management】【Full-text available on request】With the advancement of mobile technologies, numerous web service providers begin to extend their web services...

【Full-text available on request】The ubiquity and portability of mobile devices provide additional opportunities for information retrieval. People can easily access mobile applications anytime and anywhere when they need to acquire specific context-aware recommendations (contextual offer) from their friends. This study, thus, represents an initial a...