Yong Liu

Yong Liu
Aalto University · Department of Information and Service Economy

Assistant Professor

About

82
Publications
27,691
Reads
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3,686
Citations
Additional affiliations
February 2015 - February 2015
University of Hamburg
Position
  • Professor (Assistant)
February 2015 - present
Aalto University
Position
  • Professor (Assistant)
January 2013 - January 2014
University of Oulu
Position
  • PostDoc Position

Publications

Publications (82)
Article
Purpose Drawing on the Health Belief Model (HBM), this study aims to investigate the roles of health beliefs (i.e. perceived susceptibility, perceived severity, perceived benefits, perceived barriers, health self-efficacy and cues to action) in promoting college students’ smartphone avoidance intention. Design/methodology/approach Empirical data w...
Article
Full-text available
Purpose Drawing on attribution theory, the current paper aims to examine the effects of review content structures on online review helpfulness, focusing on three pertinent variables: review sidedness, information factuality, and emotional intensity at the beginning of a review. Moreover, the moderating roles of reviewer reputation and review sentim...
Article
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Adverse meteorological conditions and air pollution resulting from human activities, such as extreme weather and smog, adversely affect the global tourism industry. However, such impacts are difficult to quantify. This study strives to quantify the adverse impact of air pollution on foreign tourists’ revisiting behaviors to China by analyzing large...
Article
Purpose The purposes of this paper are to (1) explore how personality traits pertaining to the dominance influence steadiness compliance model manifest themselves in terms of user interaction behavior on social media and (2) examine whether social interaction data on social media platforms can predict user personality. Design/methodology/approach...
Article
Purpose Social media platforms are currently facing the challenge of declining user activity. Building on the push–pull–mooring (PPM) framework, the current study developed a research model to evaluate factors that affect Facebook discontinuance. Design/methodology/approach The proposed research model assessed how push factors (e.g. Facebook fatig...
Conference Paper
Research on Artificial Intelligence (AI) robots has surged as an important topic in Information Systems (IS) domain. Although much research is empirically conducted, the available literature is fragmented and there is a lack of comprehensive understanding of current literature on service robots. Based on a review of 55 selected articles published i...
Article
Despite the increasing popularity of smartphones in our daily lives, their usage among college students has been broadly discouraged because ample studies demonstrate that this usage has a strongly negative impact on academic performance. This study strives to revisit this relationship by scrutinizing the distinctions among mobile applications. Bas...
Article
Introduction. With the increasing availability of information on the Internet, online rumours have become prevalent, and it is not uncommon for search engines to return unverified rumours about health. However, false information in such domains may lead to serious consequences if it gains users' trust. An understanding of the characteristics of onl...
Article
The hospitality industry is highly vulnerable to pandemics. However, little is known about how pandemics alter travelers’ evaluations of hospitality services. Therefore, this study investigates the changes in travelers’ expectations and perceptions of hotel services during different stages of the novel coronavirus 2019 (COVID-19) pandemic. 98,163 C...
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This paper aims to provide a comprehensive understanding of the evolution of major research themes and trends in e-learning research. A co-word analysis is applied for the analysis of the 21,656 keywords collected from 7214 articles published in 10 journals in the field of e-learning from the years 1999 to 2018. Specifically, a cluster analysis, so...
Article
While users’ discontinuance of use has posed a challenge for social media in recent years, there is a paucity of knowledge on the relationships between different dimensions of overload and how overload adversely affects users’ social media discontinuance behaviors. To address this knowledge gap, this study employed the stressor–strain–outcome (SSO)...
Article
Studies of knowledge communities have focused predominantly on contributors who ask questions and/or post replies, while little research has examined the contributions of those who neither pose questions nor suggest answers in knowledge communities. To illuminate member contributions of various sorts, this study evaluated user contribution to knowl...
Article
Researchers refer to various theories to investigate the distinct relationships between importance, performance, and the (a)symmetric impact of service attributes on customer satisfaction (CS). However, a fully integrated model that would allow practitioners to automatically execute analyses to optimize their service offerings in a competitive land...
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Full-text available
This study aims to reveal the distribution of topics, and the associations among them, in information behavior research from 2009 to 2018. Working with a collection of 6744 publications from the Web of Science database, co-word analysis is used to investigate the overall topic structure, the associations among the topics, and their evolution in dif...
Article
Purpose Building on the three-factor theory, this study aims to unravel how the role of hotel attributes such as basic, excitement and performance factors could differ in accordance with different hotel star ratings and distinct customer segments. Design/methodology/approach This study explores the asymmetric effects of hotel attributes on custome...
Article
Purpose The purpose of this paper is to show how different combinations of the subdimensions of electronic word-of-mouth (eWOM) information quality (consisting of its accuracy, completeness, relevance, timeliness, and sidedness) may affect consumers' eWOM use behavior from a configurational approach. Design/methodology/approach Based on a synthesi...
Article
Outcome of equity crowdfunding campaigns often exceeds original fundraising goals, leading to market inefficiency. This undesirable phenomenon of overfunding garnered little attention in past studies. Synthesizing extant literature on crowdfunding and herding, we identified the initial herd made visible by funding progress indicator as the main cau...
Article
Survey-based research on hotel re-patronage is based largely on hotel customer satisfaction measurements and stated re-visit intentions. Less is known about actual re-patronage and evolving traveler preferences in re-visit situations. Online reviews enable longitudinal analyses of individual travelers' hotel assessments. Scrutinizing accommodation...
Conference Paper
Full-text available
Despite the rapid technological advances, the usage of smartphones among college students has been broadly discouraged, because a number of studies have demonstrated a strong causality between smartphone usage and poor academic performance. Nonetheless, there is a lack of studies that simultaneously test the impacts of the use of multiple smartphon...
Article
The advent of academic social networking sites (ASNS) has offered an unprecedented opportunity for scholars to obtain peer support online. However, little is known about the characteristics that make questions and answers popular among scholars on ASNS. Focused on the statements embedded in questions and answers, this study strives to explore the p...
Conference Paper
Full-text available
While past studies have acknowledged that both tangible and intangible features reside in all goods and services, a persistent challenge for online service retailing resides in the difficultly of portraying services online due to the latter's abstract nature. Drawing on visual rhetoric theory, we advance human facial cues and verbal anchoring as vi...
Conference Paper
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Crowdfunding has emerged as a vital financing avenue for entrepreneurs to realize their ventures. With limited information availability, crowd-funders may choose to first follow the progress of interested crowdfunding campaigns, such as monitoring project updates to acquire more information for justifying investment decision, before making pledges....
Conference Paper
Full-text available
Crowdfunding endows entrepreneurs with a means of kickstarting their businesses. The amount of investment that can be elicited through crowdfunding campaigns often surpasses fundraisers' expectation, leading to market inefficiencies. Yet, this phenomenon of overfunding has garnered relatively little attention in past studies. Subscribing to signali...
Article
Building on perceived value theory, this study employs fuzzy set Qualitative Comparative Analysis (fsQCA) to derive configurational models that embody causal conditions for predicting users' continuance intention towards social media. From reviewing extant literature, we advanced four value dimensions to be gained from social media usage, namely he...
Article
Advertising nudges consumers along several steps to purchase, and each step necessitates that advertisers set different objectives and message strategy. This study offers a framework for the appropriate choice of advertising appeals based on advertisers’ objectives and target group demographics. Using data from German magazine publishers, the study...
Article
Full-text available
Introduction. Personality and trust have been found to be important precursors of information­ sharing behaviour, but little is known about how these factors interact with each other in shaping information­sharing behaviour. By integrating both trust and user personality into a unified research framework, this study examines how trust mediates the...
Article
Full-text available
Purpose This study aims to examine the factors driving an individual’s behavioural intention to adopt mobile learning in higher education. Design/methodology/approach Data were collected from university students in China via a survey. A total of 192 valid responses were collected. Structural equation modelling was used to assess the research model...
Article
This study leveraged the advantages of user-generated reviews with the aim of offering new insights into the determinants of hotel customer satisfaction by discriminating among customers by language group. From a collection of 412,784 user-generated reviews on TripAdvisor for 10,149 hotels from five Chinese cities, we found that foreign tourists, w...
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It is becoming increasingly easy for researchers to develop context-aware applications for smartphones. A perennial challenge, however, is to convince a large number of people to install them and donate contextual data for scientific purposes. Our empirical study seeks to address this challenge by investigating how people’s perception and attitude...
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In information systems (IS) literature, there is ongoing debate as to whether the field has become fragmented and lost its identity in response to the rapid changes of the field. The paper contributes to this discussion by providing quantitative measurement of the fragmentation or cohesiveness level of the field. A co-word analysis approach aiding...
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We present an empirical study that investigates crowdsourcing performance in a situated market. Unlike online markets, situated crowdsourcing markets consist of workers who become serendipitously available for work in a particular location and context. So far, the literature has lacked a systematic study of task performance and uptake in such marke...
Conference Paper
Full-text available
Affected by the factors like population, economic and geographic conditions, accommodation offerings are inherently different at different cities and characterized with their specific features. This heterogeneity is not limited to the supply-side but covers the demand-side as well. For instance, business and leisure tourists may favor different tra...
Article
Purpose – The purpose of this paper is to model the effect of alternative products in motivating consumers’ e-service switching behavior in the context of the social network game (SNG) industry. In particular, the effects of both alternative attractiveness and change experience on switching behavior are quantified. Design/methodology/approach – Wi...
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Concerns exist that Internet gambling may increase rates of gambling harms, yet research to date has found inconsistent results. Internet gamblers are a heterogeneous group and considering this population as a whole may miss important differences between gamblers. The differential relationship of using mobile and other devices for gambling online h...
Article
Purpose – The purpose of this study is to seek to quantify how unique service resources and consumer habit affect e-service loyalty (e-loyalty) in a highly competitive market. This study is grounded on Chinese social networking service (SNS) industry. A resource-based view is introduced as an alternative perspective to understand building consumer...
Article
It has long been a challenge for online game providers that online game players frequently switch to alternative games without much hesitation. Current IS continuance theories are mainly developed to interpret user continuance of general utilitarian IS and are ineffective in interpreting user continuance of hedonic IS. In this study based on the us...
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Full-text available
What mechanism links climate change and social change? Palaeoanthropological analysis of human remains suggests that abrupt climate change is linked to societal restructuring, but it has been challenging to reliably identify the exact mechanisms underlying this relationship. Here we identify one potential mechanism that can link climate to behavior...
Article
Purpose – The purpose of this paper is to examine and quantify how various uncertainties result in different perceived risk dimensions that hinder mobile payment (m-payment) acceptance. Design/methodology/approach – An uncertainty-risk-value framework was proposed based on perceived risk theory, prospect theory, and perceived value theory. Structu...
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Facebook posts compete for human attention in a zero-sum game; this makes it a challenge for government organizations to engage with their citizens through this medium. In a large-scale longitudinal study we investigate what makes Facebook posts popular (seen by many) and effective (commented, liked, or shared by many) in a nonprofit context: the o...
Article
Retaining users and facilitating their continuance usage are essential for mobile service providers to increase both revenues and profits. This research integrates the perspectives of network externality and switching costs to propose a model for investigating the continuance usage of mobile instant messaging services. Network externality arises fr...
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An important limitation of regression-based analysis stems from the assumption of symmetric relationships between variables, which is often violated. To overcome this limitation within IS research, we propose the use of the fuzzy-set qualitative comparative analysis (FsQCA) method. The paper elaborates on the rationale for applying this approach to...
Article
Introduction. The popularity of social question and answer sites has made it an important and convenient source for obtaining knowledge. This study quantifies how three different system characteristics (interface design, interaction and answer quality) affect users’ perceptions (perceived usefulness, perceived ease of use and perceived enjoyment),...
Conference Paper
Full-text available
Despite considerable efforts have been devoted to study consumer loyalty, there is a lack of knowledge concerning how online service loyalty is or can be established in a competitive e-service market, in which several major service providers coexist to compete for customers. In this study, we attempt to explore the industry environment of Chinese s...
Conference Paper
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The rapid growth of the Ubicomp field has recently raised concerns regarding its identity. These concerns have been compounded by the fact that there exists a lack of empirical evidence on how the field has evolved until today. In this study we applied co-word analysis to examine the status of Ubicomp research. We constructed the intellectual map o...
Article
Knowing the post-adoption behaviours of e-service users is important if e-service providers are to increase revenues and profits. This study develops a model to investigate the factors influencing two different post-adoption behaviours: 1) continuance intention to use e-services; and 2) Word of Mouth (WOM) behaviour. The research model is among the...
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In this study, we demonstrate how analysis of users' social network structure-a topic that has remained until recently inconspicuous within Human-Computer Interaction (HCI) research on social systems-can contribute to our understanding of Social Networking Services (SNS) effect on users. Despite a consensus that SNS enhance people's social capital,...
Conference Paper
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This study employs hierarchical cluster analysis, strategic diagrams and network analysis to map and visualize the intellectual landscape of the CHI conference on Human Computer Interaction through the use of co-word analysis. The study quantifies and describes the thematic evolution of the field based on a total of 3152 CHI articles and their asso...
Article
The success of mobile banking services is, in part, dependent on getting users to continue using mobile services. Drawing on the expectation confirmation theory (ECT) and flow theory, this research examines the factors affecting the continuance intention of mobile banking users. The results indicate that expectation confirmation affects perceived u...
Article
Though NFC mobile payment offers both convenience and benefits to consumers, its adoption rate is still very low. This study aims to explore the factors determining consumers' adoption of NFC mobile payment. In this study, building on TAM, an extended adoption intention model is developed by incorporating three sorts of variables into it, namely mo...
Conference Paper
Full-text available
This study is the first attempt to investigate altruistic use of interactive public displays in natural usage settings as a crowdsourcing mechanism. We test a non-paid crowdsourcing service on public displays with eight different motivation settings and analyse users' behavioural patterns and crowdsourcing performance (e.g., accuracy, time spent, t...
Article
Abstract The fast proliferation of social networking sites (SNS) offers Internet users new possibilities for developing and maintaining their social network. Despite a growing interest in SNS, less research attention has been paid to SNS usage from the perspective of personality, that is, the Big Five personality traits. This study develops a model...
Article
A multitude of evidences show that impulse purchase is prevalent online, yet relatively limited knowledge is available on this phenomenon. The study borrows marketing wisdom to information systems space to quantify how the website cues (products availability, website ease of use and visual appeal) affect personality traits (instant gratification, n...
Article
Post adoption behaviours have been a hot topic in IS research. However, little research has been conducted to explore important post adoption behaviour - word of mouth. This paper investigated the factors influencing individual e-service users' word of mouth behaviour based on an empirical study in the context of online travel services. This study...
Article
It has long been a challenge for online game providers that, after playing a game for a certain period of time, online game players frequently switch to alternative games without much hesitation. Current IS continuance theories, that are mainly developed to interpret user continuance of general utilitarian IS, are ineffective to interpret user cont...
Article
Full-text available
There is no doubt today that online group shopping, or Tuangou in Chinese, has been the hottest topic for e-commerce merchants in China since 2010. In the past two years, big money has been devoted to Tuangou market. However, in contrast to its prosperousness in business world, there is a lack of relevant study in academy community. This study is a...
Conference Paper
Full-text available
The rapid and widespread development of innovations in mobile services is changing societies and improving lives around the world. Due to lagging adoption, many of these new innovations have yet failed to generate revenue that was expected by mobile network operators, application and content developers. There are several factors which are affecting...
Article
Purpose – The purpose of this paper is to identify the driving factors of web based question-answer services (WBQAS) adoption. As an emerging knowledge acquisition method and service there are currently few studies addressing the antecedents of the service's acceptance, in particular concerning Chinese users. Design/methodology/approach – This pape...
Article
Unlike traditional technologies, the use of mobile technology is exposed to shifting use contexts. Use context has frequently been described as an important factor influencing the adoption of mobile innovations. However, empirical evidence about the impact of use context is limited. This paper investigated the effect of use context on the formation...
Article
Whilst most of current studies on mobile services are based on urban users, this paper focuses on users living in rural China. Considering colossal urban-rural differences in life style in developing countries, such as India and China, the research in this regard would offer some fresh insights for both practitioners and researchers concerning rura...
Conference Paper
Full-text available
Post adoption behaviours of e-service users are important for e-service providers to increase both their revenues and profits. This paper develops a model to investigate the factors influencing users' post adoption behaviours, including continuance intention to use e-services and recommendation behaviour. The model is developed based on Expectation...
Chapter
With the rapid deployment of mobile devices, mobile learning emerges as a promising approach giving rise to a wide spectrum of new education possibilities. It serves as an effective conduit to deliver education to civilians of all social-economic levels, in particular the learners previously unreachable from traditional education systems, such as p...
Article
Even if m-learning is spreading rapidly in many regions of the world, research addressing the driving factors of m-learning adoption is in short supply. Built on the Technology Acceptance Model, this paper proposes a hypothesized model of m-learning adoption. Employing structural equation modeling technology, the model was assessed based on the dat...
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Full-text available
Based on the technology acceptance model, the paper developed a conceptual model for mobile game adoption. A questionnaire was developed built upon previous studies. A survey was then conducted, which received 267 useful responses. The results suggested that users perceive mobile game differently with regard to experience and gender difference. It...
Article
Purpose – By surveying current literature, the purposes of this paper are twofold: to identify current situation of mobile learning (m-learning) adoption and specify the challenges and to identify the factors driving m-learning adoption. Design/methodology/approach – The paper reviews literature related to: m-learning applications and challenging i...
Article
Purpose – The purpose of this research is to examine the effect of flow experience on mobile social networking service (SNS) users' loyalty. Design/methodology/approach – Based on 305 valid responses collected from a survey questionnaire, structural equation modeling (SEM) technology was employed to examine the research model. Findings – The result...
Article
As mobile manufacturers today seek to attract consumers by increasingly integrating mobile services into their products, little research is available regarding whether and to what degree this new feature of mobile phone would motivate consumers’ purchase intention.Concerning m-learning, this study investigates the relationship among users’ intentio...
Article
Purpose – The purpose of this paper is to investigate the diffusion process of mobile internet use (MIU) in China and to explore the determinants driving MIU. Design/methodology/approach – A survey was conducted to collect data to empirically assess the research model. In total, 736 usable responses were collected using a questionnaire derived from...
Article
Electronic services (e-services) have become widely accepted by the customers. At the same time, customer retention remains to be a key managerial challenge. This calls for further research identifying the determinants of continuous e-service use. However, research examining service quality as a determinant of continuous e-service use is scant. Thi...