Yong-Jin Won- Sogang University
Yong-Jin Won
- Sogang University
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Publications (3)
South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation, cu...
Television plays an effective role in transnationalism, cross-cultural communication, gaining soft power, contributing to social revolution, and tying together nations of different backgrounds and cultures. Over the last two decades, Korea and Turkey have adopted a strategy of multidimensional public diplomacy whereby television serials exports and...
A concept, "Dual Co-Evolution" (hereafter DCE) is being introduced in this study for extending popular genre studies into the further advanced level. DCE through which a TV drama genre is tested whether works or not, implies that a genre has a dialogue with not only other neighboring genres, but society. The dialogue is not one-sided so thus both a...
