Yingshuai Zhao

Yingshuai Zhao
University of Cologne | UOC · Department of Supply Chain Management

Ph.D.

About

9
Publications
1,139
Reads
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64
Citations
Additional affiliations
September 2008 - July 2015
Tsinghua University
Position
  • PhD Student

Publications

Publications (9)
Article
This study examines whether strategic customers’ behavioral patterns remain consistent in different pricing scenarios under a markdown pricing policy. These customers’ decision patterns have been widely discussed because they significantly influence the expected monetary output. Contrary to rational assumptions, the behavioral research literature i...
Article
Theoretical basis This case applies a stakeholder analysis to examine the trade-offs between the firm’s strategy and the interests of different stakeholder groups. A PESTEL analysis supports an evaluation of the firm’s situation. Consumer behavior theories on psychological ownership and territoriality offer a framework for analyzing the conflicts t...
Article
A behavioural study on the newsvendor problem without demand distribution knowledge or realized demands is conducted. We configure a censored-information scenario, where only sales data in history are provided. With laboratory experiments, we analyse participants ordering levels and ordering oscillations over time. It is observed that participants...
Article
We conduct an experimental study on the decision biases in a scenario in which two newsvendors compete for a common market. If stock-out occurs at one newsvendor, the unsatisfied demand is reallocated to the competitor. Following the existing theory, an experiment of competing games with high- and low-profit settings is conducted with a control exp...
Article
We conducted experiments in a multi-echelon inventory system with two scenarios: no information sharing and full information sharing. The results indicate that the bullwhip effect persists even after traditional causes have been excluded. Moreover, full information sharing cannot guarantee performance improvement. From a behavioral perspective, we...
Article
We conduct an experimental study on the decision biases in a scenario where two newsvendors compete a common market, in which if stockout happens at a newsvendor, the unsatisfied demand is reallocated to his/her competitor. Following the existing theory, an experiment of competing game with high and low profit settings is designed, with equivalent or...
Article
A behavioural study on the newsvendor problem without demand distribution knowledge or realized demands is conducted. We configure a censored-information scenario, where only sales data in history are provided. With laboratory experiments, we analyse participants ordering levels and ordering oscillations over time. It is observed that participants...
Article
We conducted experiments in a multi-echelon inventory system with two scenarios: no information sharing and full information sharing. The results indicate that the bullwhip effect persists even after traditional causes have been excluded. Moreover, full information sharing cannot guarantee performance improvement. From a behavioral perspective, we...
Conference Paper
A railway transportation business is characterized by its dispersed location, integrated management style, and huge material requirement. In this business, material purchasing of the whole station system is central governed, the quantity is big, thus unsuitable material decision will induce huge lose. To avoid this, both 'from whom to purchase' and...

Questions

Question (1)
Question
I am thinking about a question of Behavioral Operations Management (BOM): how to define a contribution to the literature? For the traditional operational research, it can be a new model, a new algorithm or a model for a new problem. But what is a contribution in BOM? In BOM, we first observe the system biased performance (primary), then look into the biased decisions which lead to the performance (secondary), try to find out what biases induce such decisions and how (tertiary), and is it necessary to go deeper to explore reasons for the biases (fourth)? I found it is hard to seek for explanations in the fourth level. However, without the fourth level, how can we propose suggestions to adjust these biased behaviors in the decision process? Without efficient suggestions, what is the contribution of a research? Or, am I wrong with the definition of contribution in BOM? How far should we go in this field?

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