
Yating TianUniversity of Twente | UT · Department of Design Production & Management
Yating Tian
Doctor of Philosophy
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10
Publications
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Publications
Publications (10)
Food well-being is critical in food marketing and sustainability, yet identifying its key sources and validating them against overall well-being remains challenging. Food marketers struggle to assess contributable factors in strategic decisions. Enhancing food well-being boosts consumer happiness and sustainability, but lacks a standardized evaluat...
Food well-being is critical in food marketing and sustainability, yet identifying its key sources and validating them against overall well-being remains challenging. Food marketers struggle to assess contributable factors in strategic decisions. Enhancing Food well-being boosts consumer happiness and sustainability, but lacks a standardized evaluat...
Due to supply chain disruptions and sourcing uncertainties, multinational and large food manufacturers, retailers and suppliers are investing in New Food Product Development (NFPD) to add value and differentiate themselves from homogeneous food markets. However, for start-up food companies, especially in the NFPD field and within marketing research...
This study explores the status quo regarding the interface between marketing, social and environmental issues, culture and consumers, and strategic management by integrating sustainability. A qualitative display network technique, based on the bibliometric methodology of co-citation analysis, was applied to examine research clusters. An integrative...
This study investigates the effects of sustainable design on food policy, literacy, and socialisation to gauge consumers’ satisfaction with the general design of food well-being (FWB). Using data from an online survey with 382 respondents, an empirical
study applying composite-based structural equation modelling was conducted. Sustainable design fo...
Food policy and food literacy are two influential domains of food well-being at both individual and societal levels. Sustainable design for both domains involving labeling schemes and packaging is essential indicators contributing to sustainability. Policymakers and Companies are challenged in deciding what labeling schemes should be enforced and w...
With the increase in consumer awareness of sustainability and diversified retailer brands,
the conceptualizations and dimensions of brand loyalty are changing. Existing research studies have focused on traditional constructs and measurements to explain new phenomena in the food retail sector but ignored the environmental and social effects on consu...
The research explores effects of social and ecological image of retailer organic brands on consumers' beliefs. Consumers can perceive the retailer brand value by borrowing from social and public information sources, other than the product self. This study fills the research gap between brand knowledge transfer and consumers' purchase intention by i...
This paper presents choice differences in consumers based on individual characteristics as well as alternative traits. It reveals customers’ probability of change in choosing private labels and national brands, their preferences and heterogeneity at the marketing and individual level, and appreciated unobserved heterogeneity across individuals in t...
This article reviews the empirical literature concerning consumers' choice of private label foods, discusses the most commonly used empirical research models, and applies value-oriented approaches to analyze consumer demand for premium products. Studies were selected for review based on food categories, country of origin, use of specific research m...