Yangyang Jiang

University of Nottingham Ningbo China | Ningbo · Nottingham University Business School China

The rise of service robots is changing how products and services are delivered, significantly affecting customer outcomes. However, research has yet to specifically examine how the design of a service robot to specific service contexts influences customer engagement and value co-creation. Our study adopts a contingency perspective to investigate ho...

Although people with dementia have leisure travel needs, no scholars appear to have empirically explored how to meet this group's needs as hotel guests. To bridge this research gap in tourism literature, the current study employed in-depth interviews to collect first-hand data from 15 travel-eligible tourists with early-stage dementia and 15 senior...

Social media engagement theory provides a theoretical perspective for understanding customers' social media experiences. However, research on how the social media experience related to mega sports events influences the sports tourism behavior of Gen Z travelers is lacking. Sports tourism is defined as traveling away from home for non-commercial pur...

This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the mediating role of perceived commitment to sustaina...

This study aims to examine how and when different framings of sustainability performance communication influence travelers’ behavioral intentions. Specifically, it examines (1) the effectiveness of sustainability performance communication framing in shaping traveler’s behavioral intentions, (2) the mediating role of perceived commitment to sustaina...

Suboptimal health has become a core public health challenge, especially during the pandemic. This study adopts an interdisciplinary perspective to examine the relationships between suboptimal health status, COVID-19 fear and stress, cultural values, and outbound travel. A theoretical model was evaluated using data from 800 Beijing residents, 439 of...

Scholarly interest in research on travelers’ psychological ownership has recently increased given its relationship with traveler behavior. This study provides a systematic literature review centered on travelers’ psychological ownership, thus organizing extant work and developing guidelines for future research. We employ bibliometric analysis to re...

Sustainable consumption has received much attention, although its antecedents are not fully elucidated. Existing studies are constrained by the assumption of symmetrical paradigms, emphasizing the net effects of antecedents without considering the complexity of sustainable consumption decision-making. This study draws on the theory of consumption v...

The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares based structural equation modeling was used to an...

Purpose This study aims to examine the role of message appeals (concrete vs abstract) posted by greenfluencers in determining their behavioral intention toward the sponsored sustainable product. This study examined the underlying mechanism of message authenticity and product sustainability image in this relationship. This study also investigated th...

Even though mobile marketing is acknowledged as one of the most personal and effective approaches to marketing, research on mobile marketing during times of crisis is limited. Following the COVID-19 outbreak, mobile marketing blossomed to capture customers’ attention, providing an opportunity to study how mobile marketing may assist companies in ov...

Purpose This study aims to explore the social networks and network interactions of bed-and-breakfast (B&B) entrepreneurs in rural China. In addition, it evaluates how such network interactions relate to rural resilience. Design/methodology/approach In-depth interviews were performed in two locations: Ningbo and Dujiangyan, China. Purposive samplin...

Returnee entrepreneurship represents a new direction in entrepreneurial migration and a distinct mode of geographical mobility among entrepreneurs. This study focuses on the Tibetan region of Sichuan, China, in researching young adults who have returned to rural marginal areas from cities to engage in tourism entrepreneurship. The entrepreneurial e...

Drones are recognized as one of the technological advances that drive tourism development. Whereas prior research has provided initial insights into drone usage in the tourism industry, little attention has been paid to the influence of drone usage on non-users at a tourism destination. It is worth noting that although a small group of drone enthus...

Despite a growing body of tourism research, two critical issues continue to confound this academic community: 1) What knowledge can tourism produce and/or sell? and 2) What role does tourism play in modern society, especially regarding collaboration with other fields (e.g., public health and psychology)? This research letter highlights the connecti...

Nowadays, Chinese tourists frequently use social media to acquire information, purchase tourism products, and share their travel-related ideas. User-generated content on social media may have a profound impact on Chinese tourists’ values, normative thoughts, and behavior. Although previous studies suggest that social normative messaging could facil...

Purpose This paper aims to understand the process of guest-robot value co-creation in the restaurant context. It empirically examines the guest perception of value facilitation by service robots and its impact on guest value co-creation and advocacy intentions. It also investigates the moderating role of interaction comfort in the relationship betw...

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, acade...

The objective of this study is to examine travelers’ intention to participate in peer-to-peer accommodation from an ethical perspective. An ethical decision-making model was proposed, based on Hunt–Vitell theory of ethics, moral identity theory, and Schwartz theory of human values, to examine the mechanism through which travelers’ personal values a...

This study seeks to unravel the factors that have triggered changes in individuals’ engagement with online consumption during the COVID-19 crisis and investigate the influence of digital technologies on the retail ecosystem during the lockdowns, as seen through the eyes of consumers. In doing so, a qualitative empirical research approach was adopte...

The present study investigates the effectiveness of nanoinfluencers in persuading consumers on social media platforms. Specifically, we propose that message features, such as message construal and message valence, determine message credibility, which influences behavioral intentions toward the service provider and the nanoinfluencer. Three experime...

Purpose COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive insight into a rapidly changing situation. However, attempts...

With social media becoming the primary channel for travelers to acquire travel-related information, tourism service providers are increasingly partnering with social media influencers (SMIs) as part of their digital marketing strategy. The present study investigates the effectiveness of SMIs by examining the role that two message factors—argument q...

Night-time tourism leverages unique tourism opportunities posed by the night and stages the host destination at night as a core tourism attraction. The present study investigates the relationship between customer-perceived value about night-time tourism and destination attachment among Generation Z tourists. An online survey administered among Chin...

While digital technologies and digital devices have made our lives more convenient and efficient, they are associated with physical, mental, and social problems. In response to this, people desire to temporarily ditch their digital devices and refrain from the always-wired world when holidaying. This study examines factors that drive travellers to...

Purpose This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were exam...

Unsustainable consumption and production patterns are endangering global development more than ever (United Nations Environment Programme, 2015)

Purpose-This article discusses the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector. Design/methodology/approach-This paper is based on an overview of the relevant literature on hotel marketing and management as well as the hotel gue...

This study examines how different types of organizational culture moderate the effect of customer incivility on frontline employee (FLE) response. We propose that FLE forgiveness determines their customer-oriented behavior following customer incivility; FLE vengeance mediates the effect of customer incivility on dysfunctional behavior. We further p...

The purpose of this study is to empirically investigate factors and boundary conditions that may affect the effectiveness of electronic word-of-mouth (eWOM) in influencing a consumer’s travel decision-making behavior. The conceptual model was tested using data collected from Chinese WeChat users. An online survey generated 550 valid responses. Resu...

This paper examines the relationship between consumer motives and the intention to use Airbnb Plus homes. An online survey generated 342 valid responses. The results show that economic benefits, home benefits, authenticity, hedonism, and quality each positively influence the consumer’s intention to adopt Airbnb Plus. Hedonism emerged as the stronge...

This study examines the antecedents and consequences of value co-creation behavior in a hospitality context. An online questionnaire with samples of hotel patrons in the United States and Australia was used to obtain data and partial least square modeling was used in the analysis. The results suggest patron fairness perception enhances trust and id...

This study aims to empirically examine an integrative model centered on customer delight drawing from cognitive appraisal theory and place identity theory. A self-completed survey administered in English at three tourism destinations in Australia (Phillip Island, Great Ocean Road, and Sovereign Hill) generated 457 valid responses. The results show...

This study examines the co-creation of customer-perceived value between customers and service providers in the sharing economy setting of Airbnb. Drawing on the service-dominant logic, this study proposes that customer participation and value facilitation by the Airbnb platform and the Airbnb host jointly determine the customer-perceived value, whi...

Purpose This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the...

Purpose This paper aims to examine the event attendance motives and the underlying mechanism through which event attendance motives influence positive word-of-mouth (PWOM) and revisit intentions. It also investigates how event attendance motives differ by gender. Design/methodology/approach A self-completed survey administered in English among vis...

This study explores the relationships between destination image, existential authenticity, and different dimensions of place attachment in the nature-based tourism context. A visitor-centric model is proposed in which existential authenticity is the principal mechanism that links destination image to different dimensions of place attachment. Data w...