Yam B. Limbu

Montclair State University · Department of Marketing

Purpose This study aims to explore the impact of social comparison orientation (SCO) on financial management behavior (FMB) in a developing country with a collectivist culture. It examines how SCO is related to FMB directly and through financial self-efficacy (FSE) and how financial socialization (FS) moderates the SCO–FMB relationship. Design/met...

Purpose This review aims to present the state of the art regarding the impact of financial technology (FinTech) on financial inclusion and its implications for consumers and institutions in terms of accessibility, usage and quality. An integrated framework is developed to illustrate the primary thematic areas for future research. Design/methodolog...

This systematic review of 54 cross-disciplinary peer-reviewed causal empirical studies helps public health officials, researchers, and healthcare professionals better comprehend the effects of fear appeals in vaccine promotional campaigns on message processing, persuasion, vaccination attitudes, and vaccination intentions. This review documents inc...

Retirement planning has been extensively studied in developed countries; however, it has received scant scholarly attention in developing nations. This study examines the role of cognitive factors associated with retirement planning intentions in the context of a developing country, focusing on financial risk tolerance and self-efficacy within the...

Purpose – Financial anxiety has become a global concern and a growing research area with significant potential to contribute to the behavioral and personal finance literature. Despite this, the literature is fragmented and inconsistent. Prior studies vary greatly in the breadth of definitions and measures of financial anxiety. There has been no sys...

Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern and the theory of planned behavior (TPB) factors. Design/methodology/approach Data were collected from a survey of Vietnames...

This systematic review analyzed the effectiveness of key persuasive strategies - source, appeal, framing, and evidence (SAFE) - on COVID-19 vaccination intention. Quantitative studies were searched in Web of Science, Scopus, and PubMed following the PRISMA guidelines. From the 61 studies that met inclusion criteria, source and framing are the most...

Patients require important information when prescribed medications. For example, the U.S. Food and Drug Administration (FDA) requires that promotional information includes a fair balance of risks and benefits. This study evaluates how well legitimate online pharmacies (LOPs) and illegitimate online pharmacies (IOPs) comply with the spirit of the FD...

Objective: Consumers increasingly buy pharmaceuticals online. No scoping review has been carried out to summarize and synthesize the studies that have identified drivers of consumers’ purchase intention and behavior from online pharmacies. Thus, we conducted a scoping review to explore the extent to which prior research has studied consumer purchas...

This study examines the direct and indirect influences of health information orientation and social support on diabetes self-care behavior through self-efficacy and the moderating role of education on such indirect effects. Data were collected from Indian adults with type 2 diabetes using a self-administered questionnaire. Results suggest that self...

Consumers increasingly use online pharmacies. However, illicit online pharmacies endanger consumer welfare with unapproved and counterfeit drugs. By linking Food and Drug Administration (FDA) warning letter content with observations of the 1,108 websites cited in those letters, we identify factors associated with FDA-requested compliance and active...

Prior research underscores a need for applying theoretical frameworks to understand the factors influencing diverse populations’ organic food purchase intentions. The objectives of this study are threefold. First, we evaluate the applicability of the information–motivation–behavioral skills model for predicting organic food purchase intention in ad...

This study examines the relationships between e-government service quality, perceived value, satisfaction, and loyalty toward e-government services. Survey data were collected from 340 randomly selected e-government service users in Vietnam. The results reveal that (1) e-government service quality consists of five dimensions: ease of interaction, f...

The objectives of this study are threefold. First, we evaluate the applicability of the information–motivation–behavioral skills (IMB) model for predicting organic food purchase intention (OFPI) in adults with chronic conditions. Second, we examine the indirect effects of organic food knowledge, attitudes toward organic food purchase, and subjectiv...

The green cosmetics industry has witnessed significant growth over the last few years. Simultaneously, scholarly interest in the area has grown. However, overall, the evidence is inconsistent. Despite the growing literature, no systematic review has been carried out to summarize and synthesize the empirical studies that have examined factors associ...

Background A large number of systematic reviews have been published that synthesized various determinants of COVID-19 vaccination intention (CVI). However, they reported inconsistent evidence. Therefore, we conducted a meta-review (systematic review of systematic reviews) to provide a comprehensive synthesis of factors influencing CVI. Methods Thi...

This scoping review presents the extent and nature of the body of literature on illicit online pharmacies (IOPs) and identifies research gaps. Using the five-step framework developed by Arksey and O'Malley, we searched PubMed, Web of Science, EMBASE, CINAHL, Science Direct and PsycInfo to retrieve relevant studies published in English in peer-revie...

This systematic review synthesizes the findings of quantitative studies examining the relationships between Health Belief Model (HBM) constructs and COVID-19 vaccination intention. We searched PubMed, Medline, CINAHL, Web of Science, and Scopus using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines and iden...

As the COVID-19 pandemic continues and transitions to an endemic stage, booster vaccines will play an important role in personal and public health. However, convincing people to take boosters continues to be a key obstacle. This study systematically analyzed research that examined the predictors of COVID-19 booster vaccine hesitancy. A search of Pu...

Educational institutions around the world transitioned from face-to-face learning to online learning as a direct result of the COVID-19 pandemic. This sudden transition had grave consequences on e-learning service quality (ELSQ) and student satisfaction with online learning; however, what dimensions of ELSQ impacted student satisfaction most during...

This study systematically analyzed the literature using the theory of planned behavior (TPB) as a theoretical framework to examine the influence of its constructs on vaccination intention against COVID-19. Quantitative studies were searched in PubMed, CINAHL, Web of Science, and Google Scholar following the PRISMA guidelines. The average rate of CO...

Using the Information–Motivation–Behavioral Skills (IMB) model as a theoretical framework, we examine the direct effects of knowledge, attitude, and subjective norms on young women’s intention toward purchasing green cosmetics, and whether self-efficacy mediates these effects. Data were collected from 433 young female consumers and analyzed using t...

This study systematically analyzes the research that used the Health Belief Model (HBM) as a theoretical basis to examine the influence of HBM constructs on COVID-19 vaccine hesitancy. Following PRISMA guidelines, PubMed, Web of Science, Google Scholar, and Scopus were searched for quantitative studies. Sixteen studies with 30,242 participants met...

Purpose The coronavirus disease (COVID-19) pandemic unprecedentedly shocks the market. Little is known about the impact of COVID-19 on brand engagement across country-of-origin (COO) and country-of-market (COM). To address the gap, this study examines how the spread of the COVID-19 affects consumer brand engagement on social media for global brands...

This systematic review of cross-disciplinary peer-reviewed quantitative research into pharmaceutical marketing ethical issues from 1990 to 2021 reveals a focus on direct-to-consumer advertising and physician-directed promotion. This review documents inconsistent findings across studies due to discrepancies and limitations in research designs, study...

Self and relational goals influence health behaviors. This investigation examined how these distinct motivations affect response to persuasive anti-smoking testimonials. While self vs. relational message cues failed to influence message response, findings indicated that dispositional levels of interdependence predicted more favorable message judgme...

A nation can be accepted as a brand and can be viewed as a compound of both historical and contemporary associations with a set of beliefs, customs, traditions, and various economic dynamics. Although there is a growing interest by the researchers and policymakers regarding nation brand (NB), the concept remains complex and challenging to define an...

Among those with chronic health conditions, the effective use of digital health services may foster more productive physician-patient encounters. This study examined the contribution of e-health literacy to patient communication behaviors and patient satisfaction. A cross-sectional survey was administered to a sample of Indian adults with chronic h...

Over the past few years, firms have increasingly adopted mobile applications (ie apps) to reach and serve their customers. More recently, the trend for simplified versions of these apps (ie lite apps) has been growing. To date, little is known about how the adoption of lite apps affects customer usage across different online channels. To address th...

Thanks to fundraising from small investors, principally through social media and online forums, equity crowdfunding (EC) is emerging as an important new financing mechanism for new ventures. However, the literature about equity crowdfunding and social media is still scarce, and no studies have jointly investigated these topics in Italy. As a result...

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish c...

While Facebook usage intensity (FBUI) and compulsive buying tendency (CBT) have individually received increased research attention, very little is known about the mechanisms through which FBUI affects CBT. This study proposes and tests a multiple mediation model in which the effect of FBUI on CBT is mediated by personality characteristics (envy, se...

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish c...

Persuasion research highlights the central role emotions play in driving persuasion processes. This investigation addressed the influence of message factors and risk perceptions in determining how positive and negative emotions predict judgments of healthy eating messages. Consistent with prior research, gain-framed messages induced greater positiv...

Short Synopsis of the Book: With increased globalization and changing market dynamisms, healthcare providers must be prepared to meet the demands of the 21st Century consumer. In both public or private health delivery systems, customer satisfaction and loyalty, as well as strategic planning and operational efficiency, are amongst the critical succ...

Purpose The main objective of this study is to assess the applicability and robustness of the information motivation behavioural skills (IMB) model in determining dietary supplement usage of pregnant and breastfeeding women. More specifically, we examine the indirect effects of online social capital and internet use for health information on dietar...

Despite ease of processing from greater prior knowledge and expertise, high-familiarity consumers often fail to process product-specific information more than low-familiarity consumers. This paradox of familiarity makes reaching consumers particularly difficult for new brands of familiar products. A creative execution corollary proposes that suffic...

Purpose – This study examines relationships between corporate social responsibility (CSR) towards two key stakeholder groups – patients and society and hospital brand advocacy, as well as the mediating role of trust and patient-hospital identification and the moderating role of hospital type on these associations. Design/methodology/approach – The...

Strong doctor-patient relationships generate greater patient satisfaction and compliance with physician recommendations. Although prior research has explored distinct factors driving favorable patient outcomes, investigations have yet to comprehensively address the efficacy of different communication styles. Furthermore, it is critical to explore t...

The theme of the 16th SGBED International Conference Proceedings of (1,320 Pages) is “Balancing Globalization & Local Priorities: Challenges facing business in developed and emerging markets.” This theme is particularly appropriate to our current situation in the global context. We are living a period of constant changes where leaders in developed...

Purpose This paper aims to examine the effect of customer-to-customer (C2C) interaction while using a service on the willingness of consumers to engage in altruistic customer participation (CP) or co-production efforts aimed at helping other customers. It further examines the role of consumer skepticism toward the service category in moderating the...

Innovate or perish seems to be the business rule today with innovations largely associated with large firms, what of small ones? It’s an interesting question to investigate, region, sub-region, industry, sub-industrial sector-wise small firms, with small is beautiful theory, play a significant role in all economies, following which they need to be...

Purpose – This study examines the indirect effects of nutritional knowledge and attitude toward food label use on food label use through self-efficacy and trust, as well as whether gender moderates this relationship. Design/methodology/approach – A sample of Indian adults with multiple chronic conditions was surveyed about their nutritional knowled...

Structured Abstract Purpose – By testing a moderated mediation model, the present study examines the mediating role of credit card self-efficacy in the relationship between credit card literacy and financial well-being. We further examine if credit card number moderates such mediating effect. Design/methodology/approach – Data for the study were c...

Journal of Strategic Innovation and Sustainability

Advances in Digital Technologies and Development: Digital Technologies across Urban and Rural Communities; Agriculture, Manufacturing & Services; Health Care, Education; Tourism & Hospitality, Entertainment, etc. Knowledge, Human Capital & Data Management in a Digital Age: HR, Intellectual Capital, Technology Management, Technological Forecasting...

Prior studies on e-learning service quality were conducted mainly in developed countries; however, little effort has been made in emerging countries. This study examines the relationships among e-learning service quality attributes, overall e-learning service quality, e-learning student satisfaction, and e-learning student loyalty in the context of...

This study examined over-time differences in the nature and frequency of FDA warning and untitled letters issued to pharmaceutical companies. Across a 12-year time frame, results indicate that frequency of letters and specific violations rose steadily from 2005-2010 but have since fallen dramatically. When infractions do occur, they continue to res...

Purpose – This study examines the indirect effects of nutritional knowledge and attitude toward food label use on food label use through self-efficacy and trust, as well as whether gender moderates this relationship. Design/methodology/approach – A sample of Indian adults with multiple chronic conditions was surveyed about their nutritional knowled...

This empirical test of an extended model of the theory of planned behavior (TPB) applies three dimensions of materialism (success, centrality, and happiness) to predict consumers’ attitudes and behavioral intentions toward credit card use in a developing, non-Western country. The data, from 373 Bangladeshi credit card users, confirm the applicabili...

This study explored the relationship between nutrition knowledge, social/informational factors, and diet-related outcomes among Indian adults with multiple chronic conditions (MCC's). While results indicated that nutrition knowledge significantly predicted food label use, this relationship was qualified by perceived subjective norms. In particular,...

The purpose of this study is to explore the usefulness of scripts in the promotional materials of animal welfare charitable organizations. A content of the printed promotional material used, over a two-year period, by eighty-two animal welfare charitable organizations that is sent to current and potential donors through the mail was analyzed. The p...

Background: There has been little research conducted within developing nations examining the link between knowledge and diet-related perceptions and behaviors. In addition, prior investigations have rarely examined interrelationships between knowledge and other nutrition-related factors. Purpose: This study explored the relationship between nutriti...

To date, no study has simultaneously examined the combined effects of message framing (loss vs. gain) and evidence (exemplar vs. statistical) in disease prevention versus early disease detection contexts. To test such effects, two experiments were conducted using identical procedures in the contexts of promoting early detection (mammography screeni...

Purpose People living on poverty-level incomes in developing nations face unique health challenges as compared to those in developed nations. New insights emerge from a bottom of the pyramid context (India) where culture-based health notions, preventive orientation and health resources differ from developed western health orientations and resource...

In the e-tailing context, little is known about ethical determinants of consumers’ perceptions of the credibility of a retailer’s website (i.e., website credibility). Thus, this study examines the impact of ethical issues (i.e., privacy, security, fulfillment, and non-deception) on website credibility and its subsequent influence on consumers’ atti...

Describes the influence of the sport stadium atmosphere on the key behavioral outcomes affecting sports fans, specifically college football fans in the USA.

This study examined generational discrepancies among Indian Gen X and Millennial consumers' attitude toward online star ratings. The results show online star rating involvement has an impact on perceived ease of use and perceived usefulness of star ratings as well as the intention to use online ratings for both generations. However, Millennial cons...

In the e-tailing context, little is known about ethical determinants of consumers’ perceptions of the credibility of a retailer’s website (i.e., website credibility). Thus, this study examines the impact of ethical issues (i.e., privacy, security, fulfilment, and non-deception) on website credibility and its subsequent influence on consumers’ attit...

Purpose By applying the Information-Motivation-Behavioral Skills (IMB) model, the current study examines the direct and indirect effects of credit card knowledge and social motivation on credit card misuse behavior mediated through credit card self-efficacy among college students in the United States. Design/methodology/approach A sample of 427...

In Italy, national parks allow the use of their brand logo and name on the labels of food products produced by firms located within the national parks. However, no empirical research has yet investigated the impact of national park brands on consumers’ attitudes and behaviors. Hence, this empirical study explores the factors that influence consumer...

In two separate investigations, we examined the persuasive effectiveness of statistical versus exemplar appeals on Indian adults’ smoking cessation and mammography screening intentions. To more comprehensively address persuasion processes, we explored whether message response and perceived message effectiveness functioned as antecedents to persuasi...

This study explored how distinct intervening factors explain the impact of messageframing appeals on Indian females' mammography-screening intentions. Contrary to prior investigations of early detection behavior, gain-framed messages were more effective at promoting mammography-screening intentions than loss-framed messages. Furthermore, results in...

Purpose The purpose of this paper is to explore ethical issues related to pharmaceutical marketers’ social media efforts including the prevalence and forms of direct-to-consumer web 2.0 advertising (eDTCA) and corporate social responsibility (CSR) messages across social networking sites (SNSs). One goal is to determine if these eDTCA posts comply w...

The purpose of this study is to examine the relationship between spectator’s awareness, attitudes, and behaviors related to social media efforts developed by a major sports stadium. Data was collected through in-person interviews from individuals who attended a sports event at a major stadium. The hypothesized relationships were assessed by using s...

Purpose Previous studies that examined the role of empathy and nonverbal immediacy on business-to-business (B2B) salesperson performance is limited in scope and yielded inconclusive evidence. Grounded in Plank and Greene’s (1996) framework of salesperson effectiveness, this paper aims to empirically investigate the mediating role of adaptive sellin...

Although considerable research has examined attitude toward advertising in general (AG), little is known about AG’s determinants. This study investigates gender stereotype-related constructs whose relationship with AG is understudied and unclear. Structural equation modeling demonstrates that attitude toward sex/nudity in advertising predicts AG in...

This study, grounded in the Stimulus-Organism-Response (S-O-R) framework, examines the mediating role of spectator satisfaction in the relationship between sports stadium atmosphere (SSA) and spectators’ behavioral intentions in the context of American college football. It also investigates if gender differences are evident in the hypothesized path...

Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were sent. However, this approach may be inadequate because sports fans may be unlikely to mention a c...

Describes efforts to evaluate the sports stadium atmosphere at a college football game, and implications for sports marketing.

Empirical research concerning the role of information and communication technology (ICT) in shaping business-to-business salesforce job satisfaction remains relatively scarce. The authors propose and empirically test a causal model that theoretically represents structural relationships among factors comprising ICT and eventual salesperson job satis...