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Publications (4)
Previous research from both marketing and operations management has shown that servicescape design, as an effective retail operations strategy, can significantly influence consumers’ purchases. We extend this literature by investigating how fixture shape, an important environmental factor that has received little attention in previous studies, can...
Previous research from both marketing and operations management has shown that servicescape design, as an effective retail operations strategy, can significantly influence consumers' purchases. We extend this literature by investigating how fixture shape, an important environmental factor that has received little attention in previous studies, can...
In many retail contexts, social interaction plays an important role in the shopping process. We propose a three-stage dynamic linear model that captures the influence of group discussion on shopper behavior within a hierarchical Bayes framework. The model is tested using a video tracking and transaction dataset from a specialty apparel store. The r...
This research investigates how the social elements of a retail store visit affect shoppers' product interaction and purchase likelihood. The research uses a bivariate model of the shopping process, implemented in a hierarchical Bayes framework, which models the customer and contextual factors driving product touch and purchase simultaneously. A uni...
