Xinyi Yang- Tampere University
Xinyi Yang
- Tampere University
Doctoral researcher
About
2
Publications
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Introduction
Interested in marketing, NFTs, multisensory, gamification, XR, consumer experience
Current institution
Publications
Publications (2)
The evolution of information technologies has catalyzed a new virtual economy, characterized by features like secure ownership and a scarcity of assets through blockchain technology. In this evolving landscape, non-fungible tokens (NFTs), especially within the digital art sector, have gained prominence. Despite their growing popularity, there is st...
Given the motivational effect of game elements and mechanisms on user experience in various non-game contexts, gamification has widely been used as an effective marketing technique to enhance the performance of business practices. In the past decade, a variety of studies have explored and investigated the value that gamification can provide in cons...
