Xiaoyan Xing

• Professor (Full) at Capital University of Physical Education and Sports, Beijing, China

This longitudinal intervention study tracks sport participation changes among volunteers of the Beijing 2022 Winter Olympics, following their exposure to event inspiration and a post-event leveraging intervention. Specifically, the study investigates whether event inspiration increases sport participation among previously inactive volunteers and if...

This paper examines China’s planning and implementation of leveraging, using the Beijing 2022 Olympic and Paralympic Winter Games, to achieve the winter sport participation legacy of 300 million people involved in winter sport. Drawing upon interviews and documentary data, the authors findings reveal that the planning of the leveraging programme, w...

Research question: This study investigates the effects of health, social, and consumption capital on running-related expenditures. It adds to previous research by empirically testing investment in the stock of health on participation-related expenditures. Research methods: Chinese amateur runners (n=6,693) were surveyed on health capital (i.e. heal...

The purpose of this study is to examine how effective the international promotion of a sport event is on changing the destination image prior to the event if the sport event lacks global popularity. The authors conducted a quasi-experimental posttest research design, in which they used promotional information of a Tour de France stage to manipulate...

The social experience that attendees obtain at a sport event has been shown to play a vital role in their over­ all evaluation of an event and the likelihood that they will return in the future. The purpose of this study is to identify factors that determine the amount of spending to support social experiences at an event. Spending to support socia...

Work for sport mega-events is shaped by the unique characteristics of the event organizing committee as it is temporary, often bureaucratic, grows rapidly, and provides rich symbolism. This study provides a follow-up to Xing and Chalip's study examining the experience of work at the Beijing Organizing Committee for the Olympic Games (BOCOG), which...

The success of mega sport event organizing committees is measured by their capacity to deliver the event at the end of their lifecycle when committees undergo fast growth and staff members are under high pressure. To examine event employee commitment during later stages of event preparation, we tested the relationship between organizational identit...

Sport mega-event organizing committees have three uniquely challenging characteristics: They grow rapidly; they are temporary they are accountable for event symbolisms. Effects of these characteristics are examined via participant observation and in-depth interviews with twelve lower-level employees of the Beijing Organizing Committee for the Olymp...

Co-branding theory suggests that pairing an event with a destination will engender some transfer of image between the event and destination brands. The match-up hypothesis predicts that the direction and intensity of image transfer will depend on the quality of fit between event and destination brands. A 3 (activity level of city) x 3 (activity lev...