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Publications (6)
Composites, which refer to weighted linear combinations of variables, are receiving increasing attention in the field of ecology. In practice, however, researchers relying on the common approaches to study composites encounter limitations in flexibly specifying composites with structural equation modeling (SEM). To enrich the researchers’ statistic...
Studying and modeling theoretical concepts is a cornerstone activity in information systems (IS) research. Researchers have been familiar with one type of theoretical concept, namely behavioral concepts, which are assumed to exist in nature and measured by a set of observable variables. In this paper, we present a second type of theoretical concept...
Existing literature showed that motivating consumers to defend a brand during a brand crisis can be an effective approach to deal with brand crises. However, antecedents of consumers’ motivation to defend a brand and the feasibility of co-creation during a brand crisis are not well explored. The study explores the antecedents which influence consum...
