Xénia Farkas

Xénia Farkas
Hungarian Academy of Sciences | HAS · Institute for Political Science

Master of Social Policy

About

9
Publications
1,968
Reads
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24
Citations
Introduction
My current research is about visual political communication on social media. The methods that I apply are visual content analysis and social semiotics.
Additional affiliations
November 2015 - present
Institute of Political Science Centre for Social Sciences
Institute of Political Science Centre for Social Sciences
Position
  • Fellow
Education
September 2018 - June 2022
Corvinus University of Budapest
Field of study
  • Political Science

Publications

Publications (9)
Article
Full-text available
Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this st...
Chapter
The investigation of main features of Hungarian parties’ strategic communication on their central Facebook pages during the 2019 EP election shows huge Fidesz dominance in the level of user engagement. Also, oppositional parties (DK, Momentum) that reached unexpectedly good election results compared to the other opposition parties also performed ve...
Chapter
Full-text available
The Hungarian government’s crisis management fit well the illiberal logic of the current regime. It was characterized by strong leadership of Prime Minister, Viktor Orbán who personally controlled the first wave of fight against the COVID-19 pandemic. His unquestionable leadership was further reinforced by a controversial law that provoked intense...
Article
Full-text available
A politika moralizálódásával egyre többször kifejezetten emberközeli, sőt, testközeli ügyek keltenek nagy hullámverést a politikában és a közéletben. Ennek egyik eklatáns példája a 2017-es metoo-botrány, majd vita. A tanulmány a Sárosdi Lilla és Marton László között történteknek azt az aspektusát mutatja be, ahogyan a vitában létrejön az áldozat ko...
Article
A tanulmány a modortalanság és a politikai kommunikáció kapcsolatát vizsgálja. Célunk azon alapok lefektetése, amelyek a jövőbeli vizsgálatokat támogatják, és a modortalanság kapcsán születő politikatudományi empirikus elemzések kereteit kijelölik. Először áttekintjük a téma legfontosabb nemzetközi és hazai szakirodalmát, melynek során kitérünk a p...
Article
Full-text available
Although images have always been part of politics, research on the visual aspects of political communication recently gained momentum, especially with the spread of social media-based political communication. However, there are still several significant research gaps in this field. The aim of this article is to identify and compare the patterns and...

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