
Xénia FarkasHungarian Academy of Sciences | HAS · Institute for Political Science
Xénia Farkas
Political Science PhD
About
13
Publications
2,670
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85
Citations
Citations since 2017
Introduction
My current research is about visual political communication on social media. The methods that I apply are visual content analysis and social semiotics.
Skills and Expertise
Additional affiliations
November 2015 - present

Institute of Political Science Centre for Social Sciences
Position
- Fellow
Education
September 2018 - June 2022
Publications
Publications (13)
Book Review: Darren Lilleker and Anastasia Veneti (eds.) Research Handbook on Visual Politics. The International Journal of Press/Politics, 19401612231190316. https://doi.org/10.1177/19401612231190316
Recent scholarship demonstrated that Facebook is a fertile space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in mobilizing voters. However, less attention has been paid to the way these populist messages appear through political actors’ Facebook communication, and what post- and pag...
Recent scholarship demonstrated that Facebook is a convenient space for populist political communication as its unmediated and viral nature make populist appeals highly efficient in voters’ mobilization (Engesser et al., 2017). However, less attention has been paid to the way these populist messages appear on political actors’ communication, and wh...
Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this st...
A tanulmány célja, hogy hozzájáruljon a vizuális politikai kommunikáció területéhez egy olyan bimodális (vizuális és verbális) kódolási útmutató létrehozásával és tesztelésével, amely országhatárokon átívelően alkalmazható a populista kommunikációs stílus tanulmányozásához. A kutatás koncepcionális alapját Moffitt (2016) kommunikációs stílusleírása...
The investigation of main features of Hungarian parties’ strategic communication on their central Facebook pages during the 2019 EP election shows huge Fidesz dominance in the level of user engagement. Also, oppositional parties (DK, Momentum) that reached unexpectedly good election results compared to the other opposition parties also performed ve...
The Hungarian government’s crisis management fit well the illiberal logic of the current
regime. It was characterized by strong leadership of Prime Minister, Viktor Orbán who
personally controlled the first wave of fight against the COVID-19 pandemic. His
unquestionable leadership was further reinforced by a controversial law that provoked
intense...
A politika moralizálódásával egyre többször kifejezetten emberközeli, sőt, testközeli ügyek keltenek nagy hullámverést a politikában és a közéletben. Ennek egyik eklatáns példája a 2017-es metoo-botrány, majd vita. A tanulmány a Sárosdi Lilla és Marton László között történteknek azt az aspektusát mutatja be, ahogyan a vitában létrejön az áldozat ko...
A tanulmány a modortalanság és a politikai kommunikáció kapcsolatát vizsgálja. Célunk azon alapok lefektetése, amelyek a jövőbeli vizsgálatokat támogatják, és a modortalanság kapcsán születő politikatudományi empirikus elemzések kereteit kijelölik. Először áttekintjük a téma legfontosabb nemzetközi és hazai szakirodalmát, melynek során kitérünk a p...
Although images have always been part of politics, research on the visual aspects of political communication recently gained momentum, especially with the spread of social media-based political communication. However, there are still several significant research gaps in this field. The aim of this article is to identify and compare the patterns and...