Wong Chee Hoo

Wong Chee Hoo
INTI International University | inti · Faculty of Business

About

103
Publications
31,584
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131
Citations
Introduction
Skills and Expertise

Publications

Publications (103)
Article
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The intricate tapestry of human migration and development unfolds a rich exploration into the multifaceted dynamics of movement, traversing a spectrum from voluntary to involuntary transitions that intricately shape the global landscape. Beyond the conventional trajectories of travel, education, job shifts, and relocation prompted by employment or...
Article
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As Asia faces the dual challenges of rapid economic expansion and mounting environmental pressures, the re-gion's ability to balance growth with sustainability has become a focal point of global discourse. With increasing energy demands, escalating CO₂ emissions, and widening income inequality, an integrated approach to managing natural resources h...
Chapter
ChatGPT has emerged as a topic of considerable discourse within management education in recent weeks, owing to its profound transformative potential in reshaping the paradigms of assessment methodology and evaluation. Unlike conventional educational technologies, which typically leave discernible traces of usage, ChatGPT boasts an unparalleled capa...
Article
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This study aims to analyse the elements that affect people's intention to visit Mount Anak Krakatauthrough focusing on the influence of destination publicity, destination credibility, and environmental motivation in the context of volcano tourism. This study involves 225 tourists who were selected using a convenient sample procedure. The data under...
Article
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This research examines the key factors influencing Indonesian consumer’ willingness to use AI chatbots, focusing on technological characteristics, hedonic motivations, anthropomorphism, AI performance and user experience, using the extended Artificially Intelligent Device Usage Acceptance (AIDUA) model. This is quantitative research where a survey...
Article
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This paper examines the emergence of social enterprise in modern business world and argues that conventional entrepreneurship in open market system, capitalism and laissez faire is retreating and giving way to more socially anchored entrepreneurship. This paper addresses the question on the dynamic impacts of social enterprise on the trajectory of...
Article
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Background: Organizations across the world implement enterprise resource planning (ERP) projects to transform their daily routine work process digitally. However, research on factors that lead to successful ERP projects is limited, especially empirical research studies. Therefore, the current study focused on investigating the influence of transfor...
Article
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Purpose: This study aims to identify the primary determinants of consumer behavior influencing customer satisfaction in the context of online mobile application (App) purchases of perishable products. Utilizing the well-established SERVQUAL (Service Quality) model, which has been extensively studied in various service-oriented settings, the researc...
Article
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Objectives: Buy Now, Pay Later (BNPL) is categorized as a fintech service. It is a type of short-term installment plan, the fintech companies integrate the lending installment plan as one of the payment options in online shops. The payment scheme allows consumers to pay the total amount in installment mode without interest charge over a short perio...
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Objectives: The objective of this paper is to examine the direct effect of information quality, information usefulness, information credibility, attitude towards information on Malaysian Generation Z’ online purchase intention on social media. Theoretical Framework: The study utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Article
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The continuing geopolitical dispute between Ukraine and Russia has far-reaching ramifications that impact consumer behaviour on a planetary scale. This study will analyse the determinants that impact Indonesian consumers' intentions to boycott Russian products. An online survey was conducted in April 2022 to collect data, with a sample of 216 respo...
Article
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The objective of this research is to investigate the factors that influence the decision-making of prospective buyers of life insurance among generation Y. Specifically, the study attempts to examine the intention of Generation Y to purchase life insurance as the dependent variable and the independent variables such as attitude, social influence, i...
Article
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Purpose: The main purpose of this study is to investigate the factors that influence employees productivity in Malaysia Theoretical Framework: The study builds upon existing research and theories on elements that contribute to the performance of employees in all industries. Human Relation Theory and Organizational Adaptation Theory was used in this...
Article
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This study seeks to investigate the effect of destination image, self-congruence, and destination personality on the visitors' intentions to visit the Imogiri Royal Cemetery, Yogyakarta Special Region, Indonesia. The cemetery is considered a historical and cultural place wherein a few kings and sultans who once ruled Java lie buried. Thousands of t...
Article
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Therefore, the objective of the research is to test the effectiveness of the Attention-Interest-Search-Action-Share model in mining heritage tourism but replacing the Action component with tourist citizenship behaviour. This will therefore yield new and key insights because there are few studies conducted in this area. The current study selected 22...
Article
A quick search on Google Scholar for the exact phrase ‘21st century skills’ resulted in three thousand plus results. More than two-third of these are dated within the last decade, indicating growing attention to the topic in the academia. The purpose of the current study is to investigate existing literature on 21st century skills by employing tech...
Article
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The purpose of this research was to examine the variables that influence customer purchase intentions for electric vehicles (EVs), with a focus on electric cars in Malaysia. Four independent factors, namely social media, Perceived Usefulness, Subjective Norm, and Government Policy were examined to determine their impact on customer purchase intenti...
Article
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This study examined the impact of technology advancement, security concerns, and competition on the adoption of Cashless Payment Systems (CPS) by merchants in Hyderabad City, India using a descriptive research design. A semi-structured questionnaire was administered to business heads, and the data was analyzed using frequency tables, means, correla...
Article
The research focuses on the potential of the Lake Toba area for internationally recognized tourism and explores whether its local people are prepared to welcome foreign travellers. It also discusses whether traditional customs and behaviour of people around Lake Toba have limited tourism. A web survey was conducted with the aim of gathering informa...
Article
This study examines the factors influencing Muslim consumers' purchase intentions for Muslim apparel products through TikTok live streaming. Data were collected in Jakarta, with 225 participants selected using convenient sampling. The collected data underwent analysis using exploratory factor analysis, confirmatory factor analysis, and structural e...
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Gamification has gained popularity in educational settings as a tool to enhance learning experiences. This research compares two well-known gamification tools, supply chain master card games and supply chain board games, in their capacity to teach supply chain management (SCM) concepts. Random sample interviews were conducted with students and empl...
Article
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The rising trend of tourists selecting agrotourism as a tourist destination has become an intriguing study issue. Seremban is a well-known tourist attraction that is popular among visitors. As a result, Seremban has been selected as the study site. However, river pollution may have an influence on Seremban’s natural environment and agrotourism pote...
Article
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The increasing apprehensions regarding the depletion of marine life and exploitation in Malaysia have prompted the proposal of plant-based aquaculture as a prospective resolution. In order to successfully penetrate the Malaysian market with plant-based seafood, it is imperative to conduct an in-depth examination of the factors that influence consum...
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According to a 2015 survey on Chinese outbound tourist consumption, more than a third of Chinese tourists saw travel as equally important as learning and education, career development, child growth, and family wealth. This led to a significant improvement in both the well-being of individuals and their quality of life indicators. When customers hav...
Article
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Background: Large format retail stores, known as hypermarkets or superstores, have gained popularity in India. These stores offer diverse products and services, creating a convenient shopping experience. Despite success in urban settings, there is growing interest in expanding into rural areas. This paper explores whether these stores meet customer...
Article
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This study aimed to examine the impact of the Theory of Planned Behavior on Malaysian luxury hotel selection. To achieve this objective, the study examined the influence of attitude, subjective norms, perceived behavioral control, and fake reviews on the choice of luxury hotels in Malaysia. The study also investigates whether intention mediates the...
Article
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Objective the number of women-owned SMEs in the Maldives has increased as a result of the recent popularity of e-commerce and the Covid-19 pandemic. Thus, the purpose of this study was to describe the entrepreneurial experiences of female entrepreneurs in the Maldives in order to gain an understanding of the various stages of entrepreneurial proces...
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In today's workplaces, employee turnover rates are increasing. Modern organizations face many challenges because of the rising rates of voluntary turnover. In Malaysia, a developing nation, the manufacturing industry needs efficient growth, making a strong workforce essential. Recently, the manufacturing sector in Malaysia has seen the highest volu...
Article
This study investigates the impact of destination awareness, credibility, reputation, and association on visit intention. The study was conducted at Mount Bromo, in Indonesia’s East Java Province, which has become a popular destination for domestic and international tourists. The study involved 227 participants selected through the convenience samp...
Article
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Employee turnover has long been acknowledged as a silent threat to any organization. The turnover phenomenon has been a highly pressing concern for private universities’ faculties. Despite the attentiveness and responsiveness of high rates of turnover around the globe, research on the area of turnover or turnover intention, as well as succession pl...
Conference Paper
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Social media influencers have become a critical part in brand awareness and brand image perception among many businesses today in China. In this study, social media influence, brand perceived quality and brand awareness, is correlated and studied in the variation of dependence. The study sampled university students in the study with 432 samples suc...
Chapter
The current research addresses the issue of low organizational commitment among Malaysian blue-collar manufacturing employees by investigating the role of perceived organizational support. It aims to bridge medical/nursing and organizational behavior research by analyzing work-related stress, job satisfaction, and organizational commitment through...
Chapter
The goals of this chapter are to examine the application of a customer-based brand equity model based on Aaker's brand equity framework from the viewpoint of consumer behaviour in the coffee machine market in Penang, Malaysia. The theoretical framework of this study is derived from Aaker, namely brand equity model. Brand equity includes four dimens...
Article
The purposes of the current study are to examine the levels of teachers’ perception and implementation of differentiated instruction (DI) and investigate the difference between teachers’ perception and the implementation of DI based on their qualifications, training in teaching students with special educational needs (SEN) and teaching experience....
Article
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This study looks into why more people are choosing to shop through live streams rather than in traditional, physical stores. Despite the growing trend, there's not much information on why this shopping method is preferred. The goal of this research is to explore the reasons behind consumers' preference for live stream shopping and how it affects th...
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The goal of this study is to investigate the impact that online celebrities had and still have on Malaysian customers' intents and purchasing behaviours. The use and gratification theory, the source credibility model and the source attractiveness model are the three theoretical frameworks that form the foundation of this study. These models provide...
Article
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This study aims to investigate how consumer behaviour in Malaysia is influenced by the characteristics of social media influencers who shape consumers' perceptions of drone quality and brand awareness. The research framework on brand recognition, brand loyalty and brand image were adopted from the previous literature. The Malaysian Gen-Z population...
Article
The purpose of this research is to examine the factors that affect voluntary turnover among millennials in the professional services industry in Kuala Lumpur, Malaysia. An online survey using convenience sampling was used, of which a total of 120 samples were successfully collected from millennials working or having worked in the professional servi...
Article
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The number of individuals willing to make purchases of goods and services over the internet has steadily increased over the past several years. Additionally, as a result of the pandemic, it has reshaped consumer behavior, making people more hesitant to leave their homes to obtain the things they need. Therefore, the safest method for them is to sho...
Article
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Previous studies have demonstrated varying associations between fundamental components of brand equity within diverse sectors. The purpose of the current study is to examine the influence of Aaker’s brand equity model’s dimensions (brand awareness, brand loyalty, perceived quality, and brand association) on brand equity in the context of toy brands...
Article
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Researchers in the past have found that instructors' levels of competence have an important effect on their ability to teach. This research aims to determine if there is a quality gap in Maldives' higher education institutions between public and private institutions and between full-time and part-time lecturers. An online structured questionnaire w...
Article
Employee commitment is always associated with employee turnover intention and employee performance. Employee commitment refers to the relative strength of an individual’s identification with and involvement in a particular organization. The study used a systematic literature review to understand perceived organizational support as a factor of emplo...
Article
The spread of COVID-19 necessitated switching over to online classes. Several institutions modified their teaching schedules and introduced new learning platforms. However, the pandemic did not change the Holistic Education Centre (HEC) online business model, which is an after-school supplementary course services provider to K-12 students in Johor...
Article
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China has placed significant importance on the development of a circular economy and achievement of sustainable prosperity. It employs multiple fiscal and tax policies to facilitate clean production and improve resource efficiency by fostering corporate green innovation. Policy signalling boosts companies’ external funding, including debt and equit...
Article
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The aim of this study is to identify and analyse the factors influencing passenger satisfaction on public transport in Kuala Lumpur, Malaysia. Despite efforts to improve the quality and accessibility of public transportation systems in the city, passenger satisfaction levels remain a concern. Understanding the key factors that contribute to passeng...
Article
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The aim of this study is to identify and analyse the factors influencing passenger satisfaction on public transport in Kuala Lumpur, Malaysia. Despite efforts to improve the quality and accessibility of public transportation systems in the city, passenger satisfaction levels remain a concern. Understanding the key factors that contribute to passeng...
Article
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Social considerations and potential for innovation in resource and technological exploitation processes have dominated traditional ideas of regional development. Similar to how regional economic progress is sometimes expressed in terms of job creation and rising property prices. An alternate viewpoint contends that the business community must be in...
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This study aims to investigate the influence of Search Engine Optimization (SEO) aspects on Online Promotion among Malaysian SME companies. The literature identifies four SEO dimensions that influence Online Promotion: SEO Connectivity, SEO Competitiveness, SEO Experience, and SEO Techniques. The online survey received 153 responses from Malaysian...
Article
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Previous studies have demonstrated how Europeans perceive service robots, but there is a lack of empirical evidence for the same in Asians, particularly from cross-national studies with a substantial sample size. In this study, we adopt a transdiagnostic approach and analyse the disorder caused by hotel service robots (HSR) in the hotel industry us...
Article
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Irrespective of the size of a corporation, consumer preference for a certain product is a crucial subject for many companies, if not all, globally as it is essential to the success of the enterprise. Various consumers have different opinions of a product, and consumer preference serves as a guide for identifying a product's features. The success of...
Article
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The role of indirect effect of Halal Certification in the cosmetics has not been previously been investigated, particularly given the unique involvement of brand equity and repurchase intention. Thus, this research was carried out to fill this knowledge gap. The study investigated the moderating effect of halal certification influencing Malaysians'...
Article
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In early 2000s, Korean cosmetics and skin care products, also known as K-Beauty, started to gain popularity in the cosmetics and skincare products industry in Malaysia that was previously dominated by the Western countries. South Korea’s culture is fixated with youth and beauty and it was predictable that the skincare products used by its popular e...
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The impulsive live streaming consumption intentions of the Southeast Asian market are examined in this study. Online live streaming transactions, a new form of social media, are becoming popular due to their real-time communication and innovative business concept. Though little attention has been dedicated to it, a theoretical knowledge of Live Str...
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Aircraft On-Time Performance (OTP) is one of the critical issues in the aviation services performance. A high OTP record indicates operational efficiencies in engineering and maintenance as well as ground handling at KLIA. This research investigates the factors that influence the use of GPS for Ground Support Equipment (GSE) at Kuala Lumpur Interna...
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This study looks at the impact of corporate social responsibility on the chemical industry in Sendayan Techvalley, Negeri Sembilan. CSR has become a worldwide concern, with more study being undertaken both internationally and in Malaysia. CSR has grown in importance among firms as a means of ensuring their long-term viability. Every stage of the pr...
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The act of exchanging finance, effort, and time to generate beneficial outcomes was widely known all around the world. Stock market investment is one of the most popular and widely accessible types of investment in Malaysia, while the younger generation seems to be less attracted to it. If this worrying issue persists, the future economy of Malaysi...
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This conceptual paper is based on a framework that predicts brand equity based on customer experience, brand innovativeness, and word of mouth in Chinese retail banking sector. It is one of the few researches that study brand equity in retail banking sector. This study aims to examine the relationships between customer experience, brand innovativen...
Article
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The advances of information technology and the emergence of online social media platforms have changed the way information is transmitted and have transcended the traditional limitations of word of mouth (WOM) by bringing a new perspective for electronic word of mouth (eWOM). Electronic word of mouth (eWOM) can reach a multitude of people at the sa...
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Organizations are emphasizing on adopting different leadership styles to influence the collaboration among the employees, whereas teamwork acts as a key role in boosting up the organization's effectiveness and producing quality results to strengthen or sustain the company core value. The main purpose of this study is to ascertain whether or not the...
Article
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In 2021, China's No. 1 central document first proposed "developing rural digital inclusive finance". Improving user intention among China farmers towards digital Financial platform plays a significant role in developing rural digital inclusive finance and promoting rural revitalization in China. This is a conceptual paper to study the factors that...