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Wilmer Carvache-Franco

Wilmer Carvache-Franco
Escuela Superior Politécnica del Litoral, ESPOL · Facultad de Ciencias Sociales y Humanísticas

PhD. (c)

About

84
Publications
15,498
Reads
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430
Citations
Citations since 2016
83 Research Items
428 Citations
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2016201720182019202020212022050100150
Introduction
Skills and Expertise

Publications

Publications (84)
Article
Full-text available
The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developi...
Article
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Mexico City and Lima both have great cultural and historical value as they developed close to major pre-Columbian civilizations. When comparing their urban attractiveness factors, they present differences and similarities that need to be understood at a theoretical level. The study has practical implications as tourism officials and managers in eac...
Article
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Gastronomic festivals have become a pathway to promoting the gastronomy and culture of a tourist destination. However, there is no taxonomy for evaluating the quality of services in these types of festivals. For this reason, the present study aimed to propose a service quality evaluation model applicable to gastronomic festivals based on a review o...
Article
Coastal cities attract a significant flow of travelers who are currently seeking for biosecurity in their visits. This research, carried out during the COVID-19 pandemic, has the following objectives: (i) identify post-pandemic motivational dimensions of demand in a coastal city and (ii) determine post-pandemic motivational dimensions of demand tha...
Article
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This work identifies the factors that influence the perception of company managers regarding the state support programs carried out in times of Covid19. A questionnaire was applied to a sample of company executives from the city of Talca, Chile. Descriptive, exploratory factor analysis and structural modeling ratified by the relevant goodness of fi...
Article
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Local gastronomy is a strategic vector for the sustainability of coastal destinations. The present study had the following objectives: first, to establish the motivational dimensions based on the gastronomic demand in a coastal destination; and second, to identify the motivational dimensions that predicted satisfaction with gastronomy. The study wa...
Article
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Coastal and marine tourism offers a wide variety of activities that can be sustainable due to the characteristics of its natural and cultural attractions. The present study was carried out in Jacó, a sustainable destination with coastal and marine characteristics of Costa Rica, with the objectives (i) of identifying the motivations of tourist deman...
Article
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Perceived value influences the future behavior of tourists in sustainable coastal destinations, and thus is crucial for the elaboration of development plans. This study aims to: (i) identify the dimensions of the perceived value of demand in a coastal and marine destination; (ii) determine the dimensions of the perceived value that predict the sati...
Article
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Adventure tourism as a form of sustainable tourism is a potential source of social, economic, and environmental development, and the more the tourism industry is exploited in a responsible manner, the greater the development of a country. The present research proposes the following objectives: (i) to identify the motivational dimensions of demand i...
Article
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The present study about the pilgrimage to Mecca aims to: (i) identify the motivational dimensions of the demand for religious tourism, (ii) determine the segments of the demand for religious tourism, (iii) establish the relationship between the segments and socio-demographic aspects, and (iv) establish the relationship between tourist segments and...
Article
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This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attractions and evaluate their degree of importance. Factor analysis technique was used to reduce the perceptio...
Article
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The relationship between human capital and innovative performance in service companies has been studied in countries with fast-growing economies and knowledge-intensive companies, but little evidence exists in other contexts. The research examined the relationship between human capital variables and the innovative performance of Ecuadorian service...
Article
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Environmental awareness and carrying out tourism activities in nature are increasing today. Therefore, the present study has been conducted in a natural park, and its objectives are the following: (a) identify the motivation of ecotourism; (b) determine the segmentation by motivations of ecotourism; and (c) establish the relationship between the se...
Article
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Expectations about a destination influence the tourist experience during the travel process stages. In the post-COVID-19 normalcy, people are adjusting their priorities and social values. Therefore, it becomes crucial to identify tourists’ expectations before traveling. The objectives of this research were: (a) identify the preferences of tourists;...
Article
The purpose of this paper was to assess Twitter as a means of communication during tourism crises with the following objectives: (a) identify the topics that are discussed, (b) establish the text sentiment, and (c) determine the differences in gender regarding the topics under discussion and the text sentiment. The data were collected from Twitter...
Article
Purpose Coastal cities offer great ecological, cultural and economic benefits due to their tourism potential. The objective of this research is to (1) identify tourists' post-pandemic motivations, (2) establish a post-pandemic demand segmentation and (3) determine the relationship between post-pandemic segments and loyalty. Design/methodology/appr...
Article
Purpose Religious tourism is one of the oldest and fastest-growing segments. This study analyzes religious tourism through the pilgrimage of Muslims to the holy city of Mecca and has the following objectives: (1) establish the motivational dimensions of religious tourism; (2) identify the motivational dimensions that predict the satisfaction of rel...
Article
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In Ecuador, the San Pablo commune is one of the main tourist destinations in the Ecuadorian coastal region, recognized for its scenic landscapes and its gastronomy based on fish and seafood. The objective of this study is to evaluate the hygienic quality of the food offered in this location. Hence, five local restaurants were audited for compliance...
Article
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The objective of the research is to analyze the variables of human capital and its relationship with innovation in manufacturing companies. The study is quantitative, nonexperimental, cross-sectional data obtained from Colombia, an emerging country, collected from a national survey of innovation activities. The regression used is bivariate probit....
Article
Ecotourism is a growing sector, which is increasingly important because it promotes the environment as well as activities that bring together humans and nature. This study analyse the motivations of ecotourism and their influence on satisfaction and intentions to return and recommend a protected area. The empirical analysis was carried out in The F...
Article
Cities with coastal characteristics bring together a set of natural and cultural activities that attract tourists. Therefore, knowing tourism demand in these destinations is crucial to improve visitors’ experience. The objectives of this study were (i) to identify the push and pull motivational dimensions that influence tourist behavior in a coasta...
Article
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This research aimed to examine the relationship between the barriers to the development of innovation and innovative performance. This is a quantitative, not experimental, cross-sectional research, and the National Survey of Innovation Activities of Ecuador is used. Bivariate Probit regression was used to process the data. The results show empirica...
Article
Purpose In recent years, tourists have been progressively increasing their interest in the natural environment and its enjoyment. The objective of this study was: (1) identify the underlying variables or motivational dimensions in ecotourism; and (2) analyze the demand segmentation in ecotourism. Design/methodology/approach The empirical analysis...
Article
The objectives of this study were: (i) to identify the factors of the attributes related to the cognitive image of a coastal and marine destination; (ii) to segment the demand based on the satisfaction generated by the attributes; and (iii) to establish what image attributes can predict loyalty. This study took place in Acapulco, a coastal and mari...
Article
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Recently, foreign tourists have revealed a growing interest for natural environment enjoyment. This study aimed to: (a) identify the service satisfaction factors and (b) analyze the influence that satisfaction factors exert on the loyalty of ecotourists. The empirical analysis was carried out in Arenal National Park and Caño Negro Wildlife Refuge i...
Article
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Coastal and marine destinations offer alternate options for the sun and the beach, options that are related to nature and culture. This empirical study aims to segment the demand of domestic tourism in coastal and marine destinations and its relationship with satisfaction and loyalty. A factorial analysis and an analysis of K-means clusters were us...
Article
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Ecotourism is becoming increasingly important in natural parks because it raises the value of the environment for the visitor. The present study aimed to (i) establish the factors of the perceived value in ecotourism and (ii) analyze the predictive relationships of the dimensions of the perceived value with the satisfaction and loyalty of ecotouris...
Article
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The objective of this empirical study is to determine: (a) the underlying variables of the travel motivations related to a coastal city; and (b) the motivational dimensions that predict return, recommendation, and saying positive things about a coastal city as loyalty variables. This project utilized an in situ investigation carried out in Lima, a...
Article
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Honeymoon travel is an important sector in the field of tourism due to its growing economic impact on host destinations. The objective of this research was to identify the profile and preferences of honeymoon travel consumers, their sociodemographic variables, consumption trend, tourist spending and the attributes that the destination must have to...
Article
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In recent years, the interests and motivations of tourists for nature and leisure have increased. The objectives of this study include following: (i) identifying the underlying variables or motivational dimensions in ecotourism; and (ii) analyzing the demand segmentation in ecotourism. This empirical study was conducted in The Arenal National Park...
Article
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Ecotourism involves visiting natural areas to carry out environmentally friendly activities, contributing to environmental care. The present study aims to: (i) establish the dimensions of the perceived value in ecotourism applied to a natural park, (ii) analyze the dimensions of perceived value that predict ecotourism satisfaction, and (iii) identi...
Article
This article aims to empirically validate a perception model of hotel service quality for short-stay tourists in transit by applying the SERVPERF model. Thus, 364 foreign tourists in transit in Guayaquil, Ecuador, whose final destination was the Galapagos Islands, were interviewed. The Confirmatory Factor Analysis (CFA) multivariate technique was a...
Article
Coastal and marine destinations that offer recreational activities can enhance visitors’ experiences and promote their environmental responsibility. The objective of this study was to carry out a market segmentation of the domestic tourism demand based on recreational experiences in a coastal and marine destination. This in-situ research was conduc...
Article
Many tourists look for coastal and marine destinations where they can perform various natural and cultural activities. This study addresses the dimensions of push and pull motivations that influence a coastal and marine destination for domestic tourism, and an analysis was performed with the dimensions of push and pull motivations that predict sati...
Article
Purpose The purpose of this study is to find the underlying variables of travel motivations associated with a coastal and marine destination, and the motivations that predict satisfaction and the intention to return and recommend a destination, as loyalty variables. Design/methodology/approach Coastal and marine destinations are highly visited by...
Article
Within ecotourism, the service can be improved with proper planning, achieving greater satisfaction and return of tourists, benefiting the destination and the community with higher income and employment. The objectives of this study were a) to analyze the relationships between tourists’ general satisfaction and loyalty, and b) to analyze the influe...
Article
The objective of this study was to a) analyze the underlying variables of motivations in eco-tourism; and b) find the underlying variables of the motives that predict satisfaction, return, recommendation, and saying positive things of the eco-tourism site. The study took place in the Arenal National Park and the Caño Negro National Wildlife Refuge...
Article
Full-text available
Ecotourism is one of the tourism variants with more annual growth. Motivation has become a fundamental criterion for travel behavior. Segmentation is used to identify the market niches of different tourism products and services. This study collects these three elements and is designed to examine demand segmentation and motivations in ecotourism. Th...
Article
Typical gastronomy is an essential component in the diversification of destinations and a way to understand the behavior of the modern tourist. The aims of this study are (i) to conduct an assessment of service attributes in typical food restaurants, (ii) to identify the service attributes that overall influence satisfaction in typical food restaur...
Article
Purpose – The objectives of this study were to (a) analyze the relationship between sociodemographic aspects and motivations in ecotourism and (b) identify the relationship between sociodemographic aspects and satisfaction and loyalty variables. Design/methodology/approach – The research was carried out in the Arenal National Park and the Caño Neg...
Article
Coastal and marine tourism offer various topics discussed within social media communication during a pandemic. The present study analysed the discussion topics in the popular Twitter's tourism hashtags during the COVID-19 crisis related to coastal and marine tourism. The objectives were to (i) determine the discussion topics, (ii) identify the disc...
Article
The objectives of this study are: (i) to identify the dimensions that make up the construct of perceived value in a coastal city; and (ii) to establish which dimensions of perceived value influence the satisfaction and loyalty variables of visitors to these destinations with coastal and marine characteristics. The study was carried out in the city...
Article
The objectives of the present study are: i) to identify the segments of tourism demand, based on gastronomic motivations in coastal destinations, and ii) to find the relationship between demand segments and satisfaction and service variables. The investigation was carried out in General Villamil Playas city, a renowned coastal destination in Ecuado...
Article
Purpose – This paper aims to examine the relationship between research and development (R&D) intensity and innovative performance and R&D intensity as a moderating variable in the relationship between sources of information and innovative performance. Design/methodology/approach – This is a quantitative, nonexperimental, cross-sectional study of t...
Article
The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical Kmeans segmentation...
Article
Full-text available
Currently, the organization of gastronomic festivals is an opportunity to rescue the culture and development of a destination. The present study was carried out in the city of Naranjal, Ecuador at the "Gastronomic Festival of the Red Crab" and its objectiv es are: (i) to identify the relationship between the level of education and income, as sociod...
Article
The objective of this study is to identify the different segments of tourists that attend the ‘Festival of the Red Crab’ in Ecuador and the motivational dimensions of each segment. Two hundred surveys were collected from those attending the gastronomic event, and these data were analyzed using factor analysis and K-means non-hierarchical clustering...
Article
Gastronomy is an immaterial resource that, in coastal destinations, offers a great variety of seafood dishes to attract visitors. The purpose of this study was to analyze tourists’ gastronomic experience as a factor of motivation and satisfaction in coastal destinations. This research was carried out in Esmeraldas province in Ecuador. 385 valid que...
Article
Full-text available
The following study analyzes the sociodemographic characteristics along with the motivations of ecotourists. The study was carried out in situ at the Machalilla National Park in Ecuador. A questionnaire was used and statistical techniques, such as Spearman's Corr elation Coefficient, were employed; the results obtained contribute to the academic li...
Article
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Ecotourism allows activities in contact with nature in protected natural areas to contribute to environmental care. This study seeks to establish the dimensions of perceived value in ecotourism and analyze its relationship with satisfaction and loyalty. It was an in situ research carried out in two protected areas of Costa Rica: Arenal National Par...
Article
Full-text available
The research examines the relationship between the variables of human capital, and the innovative performance of manufacturing companies in Ecuador, Peru, and Chile. A quantitative, non-experimental, cross-sectional study of data obtained from the countries of Ecuador, Peru, and Chile was carried out and collected from national surveys of innovatio...
Article
Conducting studies on the image of a country and the preferences of tourists contribute to developing plans and programs for the benefit of a tourist destination. The current research constitutes an analysis of Ecuador’s image and the preferences of the Chinese youth market regarding this country. This empirical study used a questionnaire as data c...
Article
Full-text available
Enhancing the tourists' visit to protected areas is vital for destinations that have natural and cultural wealth. The objective of this study is to analyze the aspects of satisfaction with ecotourism in three important protected areas. The empirical study was conducted in situ at Morro Mangroves Wildlife Refuge, Santay Island National Recreation Ar...
Article
Coastal and marine destinations offer a variety of activities for their visitors. The objective of this empirical study was, considering the above assertation, analyzing the segmentation of the demand for this kind of destination in terms of customer motivations. This project was an on-site investigation conducted in the city of Salinas, an importa...
Article
Full-text available
Doing ecotourism in national parks offers a wide array of opportunities to help to preserve nature while performing recreational activities. The goal of this study is to analyze the issues related to the levels of satisfaction after engaging in eco-tourism in a national park. The empirical study was conducted in-situ in Ecuador, at the Machalilla N...
Article
Full-text available
This research aims to identify the determinants of product and process innovation in Ecuadorian companies. The methodology used is quantitative, the design is non-experimental and transversal, a Probit regression was used. The results obtained . external R&D, market information sources, general information sources and trained personnel
Article
Full-text available
The organization of gastronomic festivals today is an opportunity to develop a destination. The objective of this study is to identify the motivations, attitude and satisfaction of the demand of Gastronomic Festival the Red Crab in Ecuador. Work has been done in situ in this destination, using a questionnaire and applying univariate and bivariate t...
Article
Full-text available
In recent years, there has been a growing interest among tourists for the enjoyment of the natural environment. This study was designed to analyze the motivations tourists exhibit to doing ecotourism and their influence on the intentions to return and recommend a protected area. The empirical analysis was carried out in the Arenal National Park and...
Conference Paper
Los destinos marinos costeros ofrecen una variedad de alternativas para sus visitantes. El presente estudio empírico tiene como objetivo analizar la segmentación de la demanda por motivaciones. La investigación se realizó in situ en la ciudad de Salinas, un importante destino marino costero de Ecuador. Se utilizaron 385 cuestionarios que fueron ana...