Willy Legrand

Willy Legrand
IU International University of Applied Sciences | IU

PhD

About

101
Publications
30,846
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474
Citations
Additional affiliations
March 2003 - present
IU International University of Applied Sciences
Position
  • Professor
Description
  • Dr. Willy Legrand is Professor of Hospitality Management at the IUBH International University of Applied Sciences in Bad Honnef - Bonn, Germany since 2003. Over the past 15 years, he has established over two dozen undergraduate and graduate courses on sustainable development in tourism and hospitality management in Germany but also as a visiting professor at universities in China, Dubai, Singapore, France, India, Peru and the United States. Prof. Dr. Legrand is the lead author of Sustainability

Publications

Publications (101)
Poster
Full-text available
In a finite world, striking a balance between the use of resources and ensuring that basic social standards are met is the crux of development. In business, the same applies: how do we navigate the murky waters of growth without depleting everything else? The global economy, with its fair share of challenges, is ripe for circularity but with little...
Poster
Full-text available
“The High Ambition Coalition (HAC) for People and Nature, with over 85 member countries [1], is calling for a 30 x 30 target: a global endeavor by governments to safeguard 30% of the land and ocean areas by 2030 [2]. The initiative comes with growing scientific evidence that large sections of the earth must be conserved in a natural state to addres...
Poster
Full-text available
Global standards vs. local realities-how to make it work in hospitality? "Amongst global sustainable hospitality experts there seem to be two co-existing, and sometimes contradictory, concepts for structuring sustainability agendas. On the one hand, there is an appeal to comply with and be guided by recognized global standards and certification sc...
Conference Paper
Full-text available
The 24hr Food & Sustainability Hackathon Vol. IV: Tasteful Transformation is organized and presented by the IU International University of Applied Sciences (DE) and the Hotel Management School Maastricht (NL) with additional participation from students at the Julius Maximilian University of Würzburg (DE) and the University of Hohenheim (DE). The id...
Poster
Full-text available
You wonder what ecosystem services are and why it matters to the hospitality sector? Everyone is talking about net zero carbon but are they all talking about the same thing? You have heard of hotels engaging in more circularity, adopting nature-based solutions and implementing a carbon offsetting scheme, but what does this all mean? The world of su...
Chapter
Full-text available
This chapter aims to establish the relation of luxury tourism to sustainability and questions whether tourism in its current form is not itself a luxury. By analysing consumer travel motivation and demands of luxury tourism, we examine the impact of these perceptions and ask whether Anthropocene tourism does not by definition have a negative impact...
Poster
Full-text available
From the Glasgow Declaration on Climate Action in Tourism [1] to the Net Zero Roadmap for Travel & Tourism [2], the industry is taking on the decarbonisation challenge and giving itself net zero toolboxes. We have officially entered the Decade of Decarbonisation. Has the industry equally and forcefully entered the United Nations Decade on Ecosystem...
Poster
Full-text available
Two-weeks of negotiations in November 2015 led to the Paris Agreement. The culmination of 20 years of discussions, concessions and compromises. Is the Paris Agreement an important document to the hospitality industry? Without a doubt. Science-based targets driving the industry decarbonisation efforts are based on the 2°c (1.5°c) threshold as per th...
Poster
Full-text available
Slowly but surely, supply chains and procurement practices are taking their rightful place on hospitality's sustainability agendas. For too long, the negative environmental and socio-economic impacts linked to the industry's procurement practices have remained unnoticed, overlooked and, ultimately, accepted. Whether food and beverages (F&B), furnit...
Poster
Full-text available
A recently published large-scale survey points out that the vast majority of travelers are keen on staying at hotel properties that engage in sustainability (1). Willingness-to-stay (WTS) is important to the extent in which hotels can capitalize on their sustainability endeavors through transparent communication. However, the same travelers seem to...
Article
Full-text available
The 2021 World Economic Global Risk Report listed ‘climate action failure' as the top risk in regards to impact since 2013 [1] and biodiversity loss in the top 5 risks, both in terms of impact and likelihood [2] Climate change, in particular, is considered a threat multiplier for biodiversity [3] and a 40% drop in natural capital per person has alr...
Conference Paper
Full-text available
What actions must be undertaken by hotels and related businesses involved in the tourism value chain to restore ecosystems and contribute to the Sustainable Development Goals? 84 university students across four universities, two dozen experts and lecturers collaborate for 24 hours – The Highlights June 2021- Under the tag line “Connect. Inspire. Co...
Article
Full-text available
The hotel real estate sector has its work cut out to fully decarbonize until 2050 – here is some help. Ahead of the UN Climate Change Conference COP26 in Glasgow this November 2021, a series of breakthroughs can be observed in terms of climate actions. Governments are aligning policies towards a carbon neutral future; advances in technologies are m...
Poster
Full-text available
Nature and its ecosystem services are at the center of the hospitality business proposition: from food and beverage offers to guests' enjoyment of natural landscape at a destination. Nature is not only a 'capital' component available to businesses, but a source of solutions to mitigate and adapt to climate change and protect biodiversity while ensu...
Poster
Full-text available
From single-use plastics to building efficiencies, from extended producer responsibility (EPR) to user-pays principle (UPP), regulations are an intricate component of how society governs environmental impacts. Of course, there seems to always a fine balance between reactive and proactive approaches to regulations, between ‘Too late: cleaning up’ an...
Poster
Full-text available
Legislation regulates the way we utilize natural resources, avoid pollution and harmful substances, manage waste and protect ecosystems and human rights. Supporting sustainability through the use of proactive legislation is nothing new. Rather than being a constraint to businesses and individuals, proactive legislation can eliminate competitive dis...
Article
At a time when many people are experiencing stress, burnout, and strain at work, a relaxing vacation becomes increasingly important. Remote locations such as Bali, the Maldives, or the Caribbean have experienced a steady increase in popularity: exotic dishes, turquoise water, and white sandy beaches are often tourist magnets. While the corona crisi...
Poster
Full-text available
Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It's no wonder that one recent large-scale survey conducted by Booking.com (2020) identified 'Impact Awakening: The Rise of Responsible Travel' as one of...
Experiment Findings
Full-text available
Under the motto "It is time to collaborate, form bonds, share knowledge and solve problems", the second edition of the 24 Hour Sustainable Hospitality Hackathon took place at the end of December 2020. The idea behind this hackathon is the virtual working environment of students and experts who care about the same issues (i.e. driving more sustainab...
Poster
Full-text available
January 2021-From encouraging longer stays to energy-performance contracting, the hands-on advice and strategic guidance provided by seasoned experts are geared towards future-proofing our industry. The talks in hospitality are about recovery, resilience, recalibration, pivoting or bouncing back; that's right, we've been shaken to our core and it i...
Chapter
For scientists and, to a certain extent, politicians as well as society at large, 'climate change' is the new metanarrative. The challenge faced by all human society is the new storyline with the potential to unite. Traditional thinking is anchored in a very conservative approach to managing sustainability based on the 3Rs of reducing, recycling an...
Poster
Full-text available
Recovery, resilience, recalibration, or bouncing back are a few examples of keywords that are at the center of any discussion surrounding the hospitality industry's economic prospects this past year. However uncertain the economic future may be, major crises of earth systems are unabated to date. While similarities exist between resiliency and sust...
Poster
Full-text available
We are currently experiencing an energy crisis of a different kind - an industry-wide feeling of exhaustion, anxiety, stress, frustration, and fear. We are running out of energy. There is no doubt that the effects of the pandemic and resulting restrictions will have an adverse effect on people's wellbeing. Scientists call for action for mental heal...
Poster
Full-text available
“COVID-19 has exposed many of the weaknesses in our industry in terms of risk and hazard management, contingency, and resiliency plans but also in the way we blindly deal with our environment. Crises, as damaging as they may be, trigger opportunities in product, service, and systems innovations. Investing now in climate resilience is an enormous ec...
Poster
Full-text available
“Over the past 20 years, the hospitality industry has experienced a continuous increase in various 'stamps of approval', especially at the sustainable front. A few large certification bodies with extensive criteria catalogues dominate the market but hoteliers and consumers alike are still struggling to differentiate the reputable and credible ones...
Poster
Full-text available
The 2020 pandemic has catastrophic consequences on societies but particularly on the travel and hospitality sectors. The ways the industry currently deals with the crisis offer a glimpse into the crisis management endeavours in building a business case for disaster and climate resiliency. Climate emergency is not dissimilar to the coronavirus threa...
Poster
Full-text available
“Just when it seemed as if single-use plastics were slowly becoming a thing of the past, COVID-19 hit the industry. The second half of 2019 had seen more and more industry leaders making public pledges to abandon a product group that had become the infamous representative of an old and immoral, linear economy. A few months later, the former sustain...
Chapter
Full-text available
The General Assembly of the United Nations adopted Resolution 71/246 designating the 18th of June as Sustainable Gastronomy Day (United Nations, n.d.). This clearly indicates a perceived need to review and redefine the processes of and behind twenty-first century gastronomy. For decades and in response to the globalisation and industrialisation of...
Poster
Full-text available
“Covid-19 is climate change on warp speed” (Wagner, Mar.10, 2020). The current pandemic has catastrophic consequences on the hospitality sector. The ways the industry currently deals with the crisis (for example, see: COVID-19 - Survival Guide for the Hospitality Industry) offers a glimpse into the crisis management endeavors in building a busines...
Poster
Full-text available
The hospitality industry has long been suffering from failing to attract and bind talent. The labour turnover rate is shocking: According to the U.S. Bureau of Labor Statistics, hospitality employees quit their job two to three times more often compared to other industries. Researchers have painted a similar picture with employee turnover rates of...
Poster
Full-text available
Both clichés and greenwashing are amongst the biggest traps to fall into when communicating sustainability. A "let's save the world" claim and tacky towel policy stickers are superficial and unappealing and could be a turn-off to the small group of environmentally and socially-conscious consumers. Green certification and lengthy, detailed corporate...
Poster
Full-text available
There seem to be two schools of thought in regards to achieving greater sustainability. One is based on a behavioural change to tackle societal and environmental challenges. More precisely in managing resources with moderation, restraint, and constraint (e.g. Reduce-Reuse-Recycle mantra). The other approach focuses on developing and implementing te...
Poster
Full-text available
As we enter a decisive decade for sustainability, is the window of opportunity for hotels closing? Following a decade of growth which brought jobs and fostered local and regional development, the tourism and hotel industry has repeatedly outperformed the global economy. More than 3,000 new hotels opened their doors in 2020 alone. However, the indus...
Presentation
Some dedicated entrepreneurs have made sustainability an integral part of their business venture. The hotel brands below have been selected for their endeavours towards mitigating impacts in times of climate emergency and biodiversity collapse. 5 hotel brands that do sustainability best. https://tophotel.news/tophotelnews-influencer-climate-emerge...
Poster
Full-text available
What (or who) helps hospitality companies improve faster? Consumer-led campaigns on plastic straws have pushed many hospitality companies to consider alternatives or simply ban single-use plastics. So far, however, the vast majority of guests still choose their hotels mainly by location and price. Using levers such as taxation or legislation, gover...
Poster
Full-text available
The hotel industry must reduce its greenhouse gas (GHG) emissions per room per year by 66% by 2030, and 90% by 2050 (see ITP, 2017). However, looking at 10 of the largest hotel companies, only one sets a goal that is in line with the science-based targets. Decarbonization has long become an integral part of risk assessment in other industries. Cons...
Chapter
Terroir, an expression originally referred to only in viticulture and agriculture, has undergone a broadening of meaning and use in recent years. Formerly, it described primarily viticultural products in specific regions where local geographical features impart special physiological properties making them unique. Today, pressure from the general pu...
Book
Full-text available
A word to introduce the Hotel Yearbook 2020 Special Edition on Sustainable Hospitality The " Hotel Yearbook Special Edition – Sustainable Hospitality 2020” is now available for free download. It has been an honour for me to act as the guest Editor-in-Chief again for this second edition. The contributors (from 16 different countries) offer a wide...
Book
Full-text available
The " Hotel Yearbook Special Edition – Sustainable Hospitality 2020” is now available for free download. It has been an honour for me to act as the guest Editor-in-Chief again for this second edition. The contributors (from 16 different countries) offer a wide range of views, observations and opinions on the topic of sustainability from all angle...
Article
Tourism and hospitality has experienced strong diversification over during the past few years One of the latest trends in the field of nature-based tourism is the phenomena of tree house hotels. The unique character of these hotels appeals not only to childhood memories but fulfils desires of adventure and novelty, romanticism and uniqueness. The r...
Article
The Paris Agreement signed by 195 countries and the European Union in December 2015 provides a global framework for mitigation and adaption strategies in face of climate change. The hospitality industry is hungry for resources, in particular energy, but also directly affected by changes in the environment-whether operating a ski resort in the Alps...
Article
In this paper, we investigate the connection between ethics and aesthetics with a supporting case from the international tourism industry. Researchers in sustainable tourism have ignored, resisted or simply been reluctant to include the aesthetic perspective in the analysis of sustainable development, social responsibility or climate adaptation. Th...
Chapter
In this paper, we investigate the connection between ethics and aesthetics with a supporting case from the international tourism industry. Researchers in sustainable tourism have ignored, resisted or simply been reluctant to include the aesthetic perspective in the analysis of sustainable development, social responsibility or climate adaptation. Th...
Book
Full-text available
I am very happy to announce that the "Hotel Yearbook 2018 – Sustainable Hospitality” is now live and can be downloaded beginning immediately- it is free! The full edition can be downloaded here: https://www.pineapplesearch.com/content/37000021.html It has been an honour to be the guest Editor-in-Chief for this first edition - with more than 100,00...
Chapter
The Paris Agreement signed by 195 countries and the European Union in December 2015 provides a global framework for mitigation and adaption strategies in face of climate change. The hospitality industry is hungry for resources, in particular energy, but also directly affected by changes in the environment - whether operating a ski resort in the Alp...
Research
A discussion between: Willy Legrand (lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations 3rd. ed.) and Nicolas Dubrocard (Independent Efficiency Consultant & Auditor and Founder of ADSTourism) Recorded on May 17, 2017, IUBH School of Business Management, Germany Nicolas: I think sustainability is dead, t...
Chapter
Tourism and hospitality have experienced strong diversification during the past few years. One of the latest trends in the field of nature-based tourism is the phenomenon of tree house hotels. The unique character of these hotels appeals not only to childhood memories but fulfills desires of adventure and novelty, romanticism, and uniqueness. The r...
Book
Full-text available
It is understood that education is critical for promoting sustainability and improving the capacity of managers to address business issues in the context of the environment and society. Learning does not stop after leaving high school, college or university. For everyone involved closely or remotely with the hospitality industry, this third edition...
Article
Full-text available
This issue of Research in Hospitality Management is special in two ways: it is the first issue of Research in Hospitality Management to be published in open access, and it is entirely dedicated to sustainability. The choice for open access has been dictated by the desire of the editorial team to reach a wider public and initiate the process of rank...
Article
Social entrepreneurship refers to identifying or recognizing a social problem and using entrepreneurial principles to organize, create and manage a venture to achieve a desired social change. Business entrepreneurs typically measure performance in profit and return, whereas social entrepreneurs measure performance in terms of benefit to society. So...
Chapter
Tourism is one of South Africa's fastest growing sectors. Pro-Poor Tourism (PPT) is an approach to tourism development that results in increased net benefits for poor people. It enhances the linkages between tourism businesses and poor people, so that tourism's contribution to poverty reduction is increased. The South African Township Tourism Organ...
Book
The issues surrounding the provision, preparation and development of food products is fundamental to every human being on the planet. Given the scarcity of agricultural land, environmental pollution, climate change and the exponential growth of the world’s population where starvation and obesity are both widespread it is little wonder that explorin...
Article
The International Organization for Standardization (ISO) 14001 as well as the European Union Eco-Management and Audit Scheme (EMAS) are two established management tools to evaluate, report and improve the environmental performance of businesses. The purpose of this chapter is the development and testing of a model on motivations, benefits, barriers...
Article
Purpose – The aim of this paper is to report on preliminary research conducted in seven sustainable hospitality and tourism operations set in developing economies which use the principles of social entrepreneurship. The applicability of community-based social entrepreneurial management systems as a means of fostering socio-economic development is a...
Chapter
The topic of the sustainable development is in vogue. Publications, meetings, conferences, community and political declarations are proliferating and contributed to the popular notion of sustainable development shared by non-governmental organizations, the scientific community, business owners and, more broadly, the general public. The concept of s...
Chapter
In the light of steady increases in electricity, gas and oil prices, improving energy efficiency and gaining energy independence has become an important goal for many hoteliers in regards to investments for greater sustainability. This article examine energy auditing process is and the basic application of online energy audit tools available to hot...
Article
A growing number of hospitality companies choose to publish the performance in areas pertaining to sustainability separately from the annual financial reports. Additionally, effective environmental communication can become an advantageous differentiation factor and create a positive brand image. However, mandatory reporting is, at the time of writi...
Conference Paper
The International Organization for Standardization (ISO) 14001 as well as the European Union Eco-Management and Audit Scheme (EMAS) are two established management tools to evaluate, report and improve environmental performance of businesses. The purpose of this paper is the development and testing of a model on motivations, benefits, barriers and p...
Conference Paper
Increased energy costs over the past decade have been a driver for hotels to limit or reduce their energy usage. Free of charge online self-administered energy audit (FOSEA) tools enable hoteliers to assess current energy use as well carbon footprint value and benchmark the data against similar enterprises. Most FOSEA tools also provide consultancy...
Book
Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future...
Book
Full-text available
Sustainability is one of the single most important global issues facing the world. A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every future manager in the hospitality industry. Present and future...
Conference Paper
In 2006, the European Union (EU) has set itself the ambitious 20 2020 goal which translates into reducing greenhouse gases by 20% by year 2020 compared to the 1990 levels (EUR-Lex, 2006). According to the Commission of the European Communities, the 20 2020 goal can and should be achieved through measures in energy efficiencies (EE) and an increased...
Chapter
In 2006, the European Union (EU) set itself the 20 2020 goal which translates into reducing greenhouse gases by 20% by the year 2020 compared to 1990 levels. According to the Commission of the European Communities, the 20 2020 goal can be achieved through measures in energy efficiencies (EE) and an increased use of renewable energy (RE) in the EU's...
Book
It is now widely agreed that the climate is changing, global resources are diminishing and biodiversity is suffering. These changes pose huge challenges on nations, organizations, businesses, communities and ultimately individuals. Developing countries, many of them considered by the World Tourism Organization to be Top Emerging Tourism Destination...
Chapter
On April 2, 2009, participants of 150 countries at the UNESCO World Conference on Education for Sustainable Development adopted the Bonn Declaration. The declaration reinforces the concept that sustainable development can only be achieved through education and lifelong learning (UNESCO, 2009). The role of educators is to prepare young people to man...
Chapter
"In 2007 the UNWTO forecasted a doubling of international arrivals by the mid 2000’s [1]. This coincides with ever increasing pressure from across society for the tourism and hospitality industries to present a more sustainable future Since nearly all tourism arrivals include overnight stays, the first line of attack by the hospitality industry in...
Article
The purpose of this chapter is to develop and review a set of indicators that measure the level of sustainable performance achieved by individual restaurants and to provide a means by which all restaurant operations can implement sustainable practices. The set of indicators, derived from extensive literature review, were tested on four London resta...
Chapter
Today’s services marketplace is characterized by the convergence of forces such as globalisation of markets, the escalating pace of technological change and increasing economic turbulence. Adding to this tumultuous mixture is the added pressure on companies to show responsibility. This is nothing particularly new. Traditionally, companies have held...
Article
Using German restaurant goers as the study population, this research seeks to investigate the reasons why people make healthy meal choices. Both qualitative and quantitative methods are deployed. The resultant data from the survey of German restaurant goers uncovers the underlying construct of motivation in the choice of healthy meals. Using both e...
Article
It is widely recognised that hotels, as important members of the global tourism value chain, have negative impacts on the environment. Many hoteliers feel the adoption of environmental measures is expensive, with little commercial benefit. A further obstacle to improving hotels' green credentials is the perception that adapting staff attitudes and...
Chapter
With the global tourism industry accounting for a $6.5 trillion yearly turnover, and projecting a decade of strong 4.2 percent annualized growth, the global economic, social, and environmental impact of Industry is enormous (International Tourism Partnerhip, 2006). The choice is simple: to practice or not to practice responsible, sustainable busine...
Article
This study seeks to discuss the reasons why the youth make healthy food choices. It presents a conceptual model based on social cognitive theory, stages of change theory, and trans-theoretical theory for understanding factors that influence young people's dietary and health behaviour. This model purports to conceptualise eating behaviour as a funct...
Article
As licensing authorities in England and Wales are in the process of implementing the new Licensing Act 2003, it is timely to compare and contrast the law relating to the sale and consumption of alcohol in three legal jurisdictions: England and Wales (see title footnote), France and Germany. Social issues associated with the sale and consumption of...
Article
Today's restaurant customer is tempted with an unprecedented array of culinary delights coming from all around the planet. Consumers have been increasingly concerned about personal well-being and are better equipped to gain knowledge about health and nutrition through abundant information in print and other media such as the Internet. This study st...
Article
The aim of this study is to discover what German restaurant customers consider to be healthy. Owing to the paucity of literature on healthy meals, this research attempts to initiate an exploratory investigation testing a new psychological construct of health meals by using college students as the study population. The proposed scale consists of thr...
Article
This research initiates an exploratory research assessing the general attitudes of hoteliers from independently owned properties toward environmental management issues and determines the facilitators motivating them to introduce environmental management policies as well as the inhibitors hindering the adoption. This study distributes the questionna...
Article
This study attempts to present a snapshot of the assessment of German hoteliers' efforts to prevent environmental degradation. It collects 41 questionnaires from the top mangers of independently owned hotels in Germany in 2004. The key findings of the study are presented in three areas: the laundry and housekeeping services, the kitchen and restaur...

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