William J. Brown

William J. Brown
Regent University · School of Communication and the Arts

PhD

About

53
Publications
105,314
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2,247
Citations
Introduction
William J. Brown currently works at the School of Communication and the Arts, Regent University. William does research in communication and media and social research focusing on entertainment media, celebrities, health communication, political communication and social influence. He also conducts extensive international media research for his company, Brown, Fraser & Associates.

Publications

Publications (53)
Article
Full-text available
During the past four decades Walter R. Fisher's narrative theory has been developed and applied to many different areas of communication study. Yet, to date, extraordinarily little research has applied Fisher's theory to the study of military communication, despite Fisher's own formative experiences as a Marine, combat veteran in Korea, and drill i...
Preprint
Full-text available
The three-process model of opinion change, by Herbert Kelman, suggests people change their opinions through compliance, identification, or internalization. This dissertation used same sex marriage as the vehicle to test and further the model, utilizing four pre-established scales, four research questions, and three hypotheses. The correlation vari...
Article
Children of ISIS have no childhood. They are exposed to extreme violence and targeted by ISIS for recruitment. This study examines the role of ISIS child propaganda videos in catalysing the process of radicalising and recruiting children to join the Islamic State. Sixty in-depth interviews of Syrian families and children who have been exposed to IS...
Chapter
This chapter discusses how social media has become an increasingly important means of political communication as well as being essential to implementing an effective national election campaign. The present study evaluates the use of Twitter by 2016 presidential candidates Donald Trump and Hillary Clinton. Results indicate substantial framing differ...
Chapter
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Chapter reports quantitative and qualitative findings from a survey of college students enrolled in courses taught by instructors with disabilities.
Article
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Power soccer (or powerchair football), the first competitive team sport for users of motorized wheelchairs, is receiving increased attention among people with disabilities, healthcare professionals, and academics. The present study provides a qualitative analysis of the experiences of 34 American power soccer athletes. Participant observation and i...
Article
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A fantasy theme analysis of C.S. Lewis's book, _The Great Divorce: A Dream_ published in CSL: The Bulletin of the New York C. S. Lewis Society
Article
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The proliferation of visual media worldwide during the past 50 years has made mediated personalities, both real people and fictional characters, powerful agents of social change. Communication theorists have explored various forms of involvement with these personalities, generally referred to as media personae. The current academic literature that...
Conference Paper
A host of studies over the past three decades has called for increased opportunities for participation in sports because of the physical and psychosocial benefits received by players. This is no less true for people with physical disabilities that require the use of electric wheelchairs. This research investigates the experiences of 34 participants...
Article
Family Planning Serial DramasReducing Sexually Transmitted InfectionsOral Rehydration TherapyAlcohol Abuse PreventionIncreasing Breast Cancer AwarenessEnvironmental HealthPromoting Care for Children with DisabilitiesPromoting Hearing SafetyConceptual and Theoretical Evolution of Entertainment-EducationConclusion References
Article
In recent decades the Maasai of East Africa have undergone substantive cultural change in response to national development efforts. This study uses participant observation, in-depth interviews, and digital photography to better understand the lived experience and development perspectives of Maasai women. Through dialog about digital photographs the...
Article
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PurposeThis quasi-experimental field study examines the prosocial influences of a children's entertainment-education television programme, Khushi Ko Sansar, on children’s beliefs and intended behaviour towards people with disabilities in Nepal.Method Pre-test and post-test survey data were gathered from 357 Nepali children from nine communities tha...
Article
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This study examined the mediated influence of a celebrated religious hero in South Korea, Cardinal Stephen Kim, through two forms of involvement--parasocial interaction and identification--on intention toward cornea donation and volunteerism, and it investigated how the news media diffused of his death. A structural equation modeling analysis with...
Article
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Exposure to a sports celebrity through media and sporting events can have important influences on a public health issue associated with that celebrity. The battle against drug use by Argentinean soccer icon Diego Maradona has provoked concerns about drug abuse and prevention in Argentina, particularly among young people. The present study analyzes...
Article
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The present study assesses audience involvement with popular television personality Steve Irwin, who died tragically at the peak of his career. A survey of 1,800 media consumers revealed that Irwin was perceived to be a hero and role model for wildlife conservation. News of his death spread quickly and globally, promoting interpersonal dialoguing a...
Article
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The growing interest in lifestyle campaigns as a means to promote public health has increased steadily during the past several decades. Governments, national health organizations, NGOs, and wealthy donors are collaborating with media professionals and academic scholars to address the pressing health issues of the 21st century. To counter the potent...
Article
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The extensive reach of popular culture through global communication systems has given rise to the international celebrity. This study provides insight into the powerful influence that celebrities can have on those who identify closely with their mediated images. An ethnographic study was conducted of 35 Elvis Presley fans, including in-depth interv...
Article
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Research on terrorism and its relationship to the media is not sufficient to warrant firm conclusions regarding how terrorism affects distant observers. This essay explores the effects of terrorism by approaching it as a persuasive form of human communication rather than a dysfunctional sociological act. It (1) describes the rhetorical functions of...
Article
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This study investigates how the news of Pope John Paul II’s death diffused and explores the mediated influence of his death through two forms of involvement. An international survey of more than 1700 people on five continents reveals that like other famous people, news of John Paul II’s death diffused rapidly through both media and interpersonal co...
Article
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Mel Gibson's epic film The Passion of the Christ attracted unexpectedly large audiences, garnered record profits, and drew international media attention. An international study of viewers of the film was conducted. Results indicate that audiences liked the film, perceived it as both educational and entertaining, and felt the media overhyped critici...
Chapter
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This chapter provides a reliable instrument for measuring parasocial interaction with a celebrity-persona.
Chapter
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This chapter provides a research instrument for measuring identification with a celebrity-persona.
Article
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Thailand's political landscape has changed dramatically during the past five years. The rapid growth of communication technology in Thailand has been instrumental in generating political participation in the national elections of 2001 and 2005. In this article we provide the results of a benchmark study that assesses the early period of this politi...
Article
A recent debate has called to light an important issue for communication researchers and other social scientists: Does the use of student samples jeopardize the validity of research? Importantly, this question has failed to make a critical distinction between estimates of univariate values versus those examining multivariate relationships. Estimate...
Article
When Diana, Princess of Wales, was killed in 1997, a massive public outpouring of grief occurred. Six years after her death, the public and the tabloids still debate whether the paparazzi were to blame for her fatal car accident. Previous studies of celebrities suggest that psychological involvement with a celebrity will determine to what extent st...
Article
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When Mark McGwire broke Roger Maris's home run record in September of 1998, he was instantly declared an American hero and held up as a positive role model for teenagers and young adults. The extensive media attention focused on McGwire made the general public aware of his use of a muscle-building dietary supplement, Androstenedione. It also increa...
Article
A recent debate has called to light an important issue for communication researchers and other social scientists: Does the use of student samples jeopardize the validity of research? Importantly, this question has failed to make a critical distinction between estimates of univariate values versus those examining multivariate relationships. Estimate...
Article
Social marketing may be used to change people's AIDS risk perceptions. Two competing hypotheses address those perceptions. First, the impersonal impact hypothesis proposes that mass communication affects judgments of societal risk while interpersonal communication affects judgments of personal risk. Second, the differential impact hypothesis propos...
Article
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This article considers some of the beneficial and detrimental influences of media coverage of celebrity criminal trials based on a survey administered during the criminal trial of O.J. Simpson. Analysis indicates those who exhibited a stronger psychological involvement with Simpson developed through repeated media exposure were more likely to belie...
Article
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Exposure to celebrities through the media can have an important influence on the public's health- related attitudes, beliefs, and behavior. The announcement by Los Angeles Lakers basketball star "Magic" Johnson that he tested positive for HIV infections was intended to promote HIV and AIDS prevention, particularly among adolescents and young adults...
Article
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This study develops and demonstrates a theoretical framework and corresponding methodology to link variables at the culture level to the individual level and, then, to specific outcome variables. The authors argue that in order to advance theory about culture's influence on communication, researchers must begin to examine how culture affects indivi...
Article
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The relationship between the United States and Iran has had an important influence on world affairs during the past two decades. Accordingly, the U.S. news media have an instrumental role in portraying U.S.‐Iran relations to the public. The Iranian Revolution and hostage crisis of 1979–1981, the TWA hijacking of 1985, the Irangate controversy of 19...
Article
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A meta-analysis of thirty-four news diffusion studies shows that the general importance of a story is positively associated with the level of diffusion and likelihood of hearing the news interpersonally, but not the rate of telling others. A second study examined the spread of the news of "Magic" Johnson's positive HIV test. Results indicate that p...
Article
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The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the poten...
Article
The present study assesses the effects of culture on responses to AIDS educational messages among high‐risk heterosexuals in an Asian‐American community. The Department of Health Services at a large university located in the western region of the U.S. implemented an ongoing AIDS education program for its multicultural campus community. The program...
Article
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The role of entertainment television in development communication has recently attracted the attention of a number of communication scholars and policy planners. Historically this subject has received little attention; most research on the use of television for development focuses on the effects of educational programs designed to disseminate knowl...
Article
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PIP The effects of exposure to "Hum Log," India's first long-running television soap opera, on viewers' beliefs about women's status, freedom of choice, and family planning were assessed in a survey of 1170 respondents from three geographic areas. The soap opera is intended to promote prosocial beliefs about the role of women in India. A structural...
Article
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The present article examines the ethical dilemmas associated with the use of entertainment television for prosocial development. During the 1980s, the production of entertainment television programs for consumption worldwide was unprecedented. While entertainment television is generally created to attract large audiences and sell commercial product...
Article
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The study examines the prosocial effects of Hum Log (We People), India's 1st long running television soap opera. Hum Log was a prosocial TV program that was designed to promote women's status in Indian society. Regression analysis was used to measure the degree to which exposure to Hum Log affected viewers' (1) awareness of certain prosocial belief...
Article
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Soap operas have their roots in 18th century English romance novels. These evolved into serialized radio dramas. In their current form, they were developed primarily to attract large audiences in order to sell consumer products. Hence the name soap which refers to the soap manufacturers who commonly advertise on such programs. In the world of soap...
Article
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Political revolutions, economic uncertainties, impending environmental catastrophes, infectious diseases, and unsupported population growth are but a few of the enormous challenges that face developing countries in the 1990s. The rapid political, social, and economic transitions in second and third world nations are producing a critical demand for...

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Projects

Projects (4)
Project
This edited book expands the applicability of peace journalism research beyond war to cover terrorism and radicalization, an issue that has not yet been touched by peace journalism scholars. The book offers several case studies from different countries on diverse events of terrorism, extremism and radicalization. Each chapter inter-relates peace journalism/communication and terrorism, extremism or radicalization. This includes far-right extremism and left-wing radicalization.
Project
We are analyzing NASA’s symbolic boasting of pioneering mathematician Katherine Johnson and how she emerged as a hero after decades of her landmark achievements went unnoticed by the media.