William Black

• Louisiana State University

Purpose – Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. This paper investigates whether these effects are stable over time, or evolve in a consistent way. Design/methodology/approach – Consumer evaluations of brand benefits into overall brand and detailed attribute-speci...

Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations. Design/methodology/approach – The authors decompose consumer ev...

Purpose This paper seeks to address the following question: What causes firms to choose brand creation vs brand acquisition for brand portfolio expansion? Design/methodology/approach A multilevel interdisciplinary conceptual model is developed with nine factors at three levels of influence: the market, firm, and brand portfolio. Using 125 brand ac...

In-home shopping has become an integral element in today's retailing structure. The purpose of this study was to provide a theoretically based investigation of in-home shopping behaviour by focusing on the differences between urban and rural consumers regarding in-home clothing purchases and identifying the patronage-related factors. With separate...

Disconfirmation judgments are defined as the difference between a consumer's consumption experiences and the comparison standards brought to mind at the time of judgment. Although disconfirmations are one of the most strongly related antecedents of customer satisfaction (CS), little is known about the dimensional stability of the standards used in...

Improvements in spatial interaction modeling aim to increase precision in the specification and measurement of the attractiveness component. Examines two improvements in the attractiveness component, the use of multiple attractiveness measures and the estimation of alternative-specific effects for attractiveness measures. An empirical example invol...