Wilian Gatti Jr

Wilian Gatti Jr
Rennes School of Business · Business School

PhD

About

43
Publications
16,994
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62
Citations
Introduction
I did my Ph.D. in Business at the University of Sao Paulo, Brazil, and currently, I am a Ph.D. candidate in Learning Sciences at the University of Calgary. In this new Ph.D., I pursue my interest in innovative pedagogical approaches in business education. In my current research, I argue that design thinking hype distorts the notion of its original concept and its teaching and learning practices in business schools. When applied, design thinking remains in teaching and learning practices as a tool and a process. To address this problem, I designed an experiential game-based activity that embodies gameplay and game design as a mediational tool to teach design thinking. Connect with me on Research Gate for networking, exchange ideas, and career opportunities.
Additional affiliations
September 2020 - present
Rennes School of Business
Position
  • Professor (Assistant)
August 2011 - June 2016
Universidade Anhembi Morumbi
Position
  • Professor (Assistant)
June 2011 - June 2016
Universidade Anhem
Position
  • Professor

Publications

Publications (43)
Chapter
In this chapter, we conceptualize design thinking by examining two dominant discourses, which we call descriptive and prescriptive perspectives. The descriptive perspective aims to understand the way designers think and work but has been criticized for its absence of a clear definition of design thinking. On the other hand, the prescriptive perspec...
Article
Purpose This study examines the role of hybrid products employed in companies' innovation strategy within three American industrial sectors: tires, typewriters and photography cameras. Design/methodology/approach The authors selected historical cases that enabled us to present the role of hybrid products in periods of discontinuous change. Differe...
Article
Full-text available
In this paper, we discuss our approach to designing a board game, the Green Economy, that promotes systems thinking. We anchored our game design process on design-by-analogy and rapid prototyping concepts by taking a modular approach to overcome the trade-off between realism and simplicity. The unique feature of the Green Economy enables players to...
Conference Paper
Full-text available
In this paper, we discuss how a board game design could support systems thinking, which is influenced by the social interactions emerge through play. We designed a board game called, Green Economy, which deals with environmental concerns of achieving wealth and has unique mechanism for players to influence the game and social system. Through two-da...
Article
Full-text available
Design thinking is an important concept presented in entrepreneurship education. However, the cognitive aspect of design thinking has been neglected by business teaching and learning practices. The aim of this paper is to present a game-based pedagogy to support the cognitive aspect of design thinking and to promote this approach as an alternative...
Conference Paper
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You can find in the file attached only the abstract for this paper.
Conference Paper
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In this conceptual paper, we present a contribution to game-based learning and design thinking, which translates to teaching and learning practices. We have designed a pedagogical intervention based on a board game to engage learners and mediate the design thinking learning process in entrepreneurship education. We draw upon the idea that entrepren...
Conference Paper
In my research, I will answer in what ways design cognitive acts (such as framing, analogical reasoning, abductive reasoning, and mental simulation) in a game-based learning context, can support developing competence in entrepreneurship education. These cognitive acts will be required in an experiential learning intervention comprising three interr...
Presentation
Full-text available
Presentation for the 6th International Educational Game Competition at ECGBL 2018
Article
Full-text available
RESUMO Este trabalho propõe demonstrar, por meio de um estudo de caso, como uma pequena empresa brasileira da indústria de animação operacionalizou a produção e comercialização nacional e internacional, com exportação para mais de 60 países, de seu produto: a serie Peixonauta. O Brasil, historicamente consumidor desses produtos, não desenvolveu sua...
Article
Full-text available
Este trabalho propõe demonstrar, por meio de um estudo de caso, como uma pequena empresa brasileira da indústria de animação operacionalizou a produção e comercialização nacional e internacional, com exportação para mais de 60 países, de seu produto: a serie Peixonauta. O Brasil, historicamente consumidor desses produtos, não desenvolveu sua indúst...
Article
Full-text available
This paper proposes to demonstrate, through a case study, how a small Brazilian company of animation industry operationalized the national and international production and commercialization, exporting to more than 60 countries, your product: the Peixonauta series. The Brazil, historically a consumer of these products, has not developed its animatio...
Article
Full-text available
Este artigo tem como objetivo entender a transformação do conhecimento organizacional, a partir do processo de inovação. Para isso, investiga o desenvolvimento da tecnologia flex fuel no contexto brasileiro de três fornecedores de sistemas (sistemistas) para a indústria automobilística. Metodologicamente este artigo se apoiou em entrevistas feitas...
Conference Paper
Esta pesquisa investiga os principais fatores condicionadores para a utilização de produtos híbridos em contextos de transição tecnológica. Uma revisão da literatura pertinente fundamenta o levantamento de algumas proposições sobre os condicionadores para os híbridos. O estudo de caso foi escolhido como abordagem de pesquisa, realizado de modo retr...
Conference Paper
Full-text available
Nowadays over the race life and amount of tasks that have to be met on a daily basis, people are increasingly seeking products and services that are you act and satisfaction to their needs quickly and with quality. Therefore the objective of this technical report is to observe the perception of consumers over the use of the technology used in fast...
Thesis
This research investigates the guideline factors for the use of hybrid products in technological transition contexts. This research considered that hybrid product is the one that gathers in its architecture, many central subsystems or components belonging to two different generations of technology to perform the same thing, which characterizes the...
Thesis
This research investigates the guideline factors for the use of hybrid products in technological transition contexts. This research considered that hybrid product is the one that gathers in its architecture, many central subsystems or components belonging to two different generations of technology to perform the same thing, which characterizes the...
Thesis
Full-text available
This research investigates the guideline factors for the use of hybrid products in technological transition contexts. This research considered that hybrid product is the one that gathers in its architecture, many central subsystems or components belonging to two different generations of technology to perform the same thing, which characterizes the...
Article
Full-text available
The creative economy has received little attention from the academic community, despite its economic and cultural importance. This article seeks to contribute to the literature on the subject focusing on the animation industry, specifically the TV animation production, because recently the country produced success animations series on cable TV, not...
Article
Full-text available
In Brazil, flex fuel vehicle carried out a change in the role of first tier supplier subsidiaries that not only developed the new technology, but they became centers of excellence for alternative fuels. Many researches have studied the mechanisms that lead to establishment of such centers in emerging countries, focusing on the role of the headquart...
Conference Paper
Full-text available
A economia criativa é um setor importante, mas pouco estudado pela comunidade acadêmica de negócios. Este artigo procura contribuir com essa literatura analisando o sucesso na produção de animações para a TV. Para atingir esse objetivo foram estudadas três produtoras que exibem seu conteúdo no canal Discovery Kids. Por meio de entrevistas com os só...
Conference Paper
Full-text available
Study on which dynamic capabilities Brazilian studios developed for successful connection to animation industry's GPN. Multicase research showed the most important capability was Harmonization, for coordination of companies and cartoon production. Future research includes cross-industry comparisons. Moreover, it seems necessary to extend theory wit...
Article
Full-text available
AbStrAct: The flex-fuel car is a commercial success in Brazil. This innovation illustrates two dif-ferent strategies of supplier involvement in technology development: black-box and gray-box or co-design. This paper presents two cases studies of how two mature Brazilian automakers subsidiaries (Volkswagen and General Motors) undertook the developme...
Conference Paper
Full-text available
Resumo O motor de combustão interna ou ciclo Otto, após vencer tecnologias baseadas em eletricidade e vapor, tem dominado o mercado por mais de 100 anos. Atualmente, pressionado pela necessidade de melhorar seu desempenho com relação ao consumo de combustíveis e emissão de poluentes, o motor de combustão interna se prepara para enfrentar uma nova b...
Conference Paper
Full-text available
O motor de combustão interna ou ciclo Otto, após vencer tecnologias baseadas em eletricidade e vapor, tem dominado o mercado por mais de 100 anos. Atualmente, pressionado pela necessidade de melhorar seu desempenho com relação ao consumo de combustíveis e emissão de poluentes, o motor de combustão interna se prepara para enfrentar uma nova batalha...
Article
From the first decade of the 2000s, it is clear that there is an increase in discussions involving sustainability, including the bioenergy issue, to which Brazil has drawn the attention due to advances in the ethanol industry. Advances in engine technology reflected new opportunities for this industry and, according to the Ten-Year Energy Plan for...
Article
Full-text available
From the first decade of the 2000s, it is clear that there is an increase in discussions involving sustainability, including the bioenergy issue, to which Brazil has drawn the attention due to advances in the ethanol industry. Advances in engine technology reflected new opportunities for this industry and, according to the Ten-Year Energy Plan for...
Article
Full-text available
RESUMO A partir da primeira década dos anos 2000, percebe-se um aumento das discussões a respeito do tema da sustentabilidade, em que se enquadra o tema da bioenergia, no qual o Brasil tem chamado atenção pelos avanços na indústria do etanol. Avanços na tecnologia de motores refletiram novas oportunidades para essa indústria e, de acordo com o Plan...
Conference Paper
Full-text available
DESDE O INTERESSE ACADÊMICO PELAS COMPETÊNCIAS CENTRAIS DA COMPANHIA, A GESTÃO DE FORNECEDORES É UM TEMA MUITO DISCUTIDO NA LITERATURA DE NEGÓCIOS. ELE ESTÁ INSERIDO COMO UM DOS TÓPICOS DA GESTÃO DA CADEIA DE SUPRIMENTOS E TEM GANHADO CONTOORNOS DE ATIVIDADE ESTRATÉGICA. TENDO COMO BASE A GESTÃO DE RELACIONAMENTO DE FORNECEDORES NA GESTÃO DA CADEIA...
Article
Full-text available
Com o argumento que o conhecimento é peça central na estratégia competitiva das empresas, este artigo traça um breve panorama da área de estudos ligada à gestão do conhecimento nas escolas de gestão e negócios no país com o objetivo de identificar a contribuição da universidade ao tópico "gestão do conhecimento", por meio de sua atividade de pesqui...
Article
Full-text available
The development of the flex fuel vehicle, capable of operating with any mixture of gasoline and alcohol between E25 and E100, has reached a huge commercial success in Brazil. This success is based on several factors such as the Brazilian Ethanol Program (Proálcool) and the introduction of the electronic injection. The introduction of this technolog...
Data
Full-text available
Resumo Este artigo tem como objetivo apresentar a evolução das medidas de restrição sobre a circulação na cidade de São Paulo e a reação dos diversos agentes envolvidos. A partir deste quadro, são propostas linhas de pesquisa para a continuidade do debate sobre o tema com foco na logística, gerenciamento da cadeia de suprimentos e no mercado de tra...
Article
Full-text available
O setor de serviços destaca-se em muitos países por sua participação no Produto Interno Bruto (PIB), seu potencial gerador de empregos e sua influência no desempenho das atividades industriais. A indústria brasileira de operadores logísticos se insere nesse contexto, movimentando bilhões de reais e atraindo grandes grupos internacionais. A estrutur...
Thesis
Full-text available
Esta dissertação tem como objetivo caracterizar e entender a construção do conhecimento organizacional a partir dos desafios que surgem em uma das mais complexas atividades empresariais: o desenvolvimento de novos produtos. Para isto, investiga o projeto de desenvolvimento da tecnologia flex fuel no contexto brasileiro de três fornecedores de siste...
Conference Paper
Full-text available
Resumo Por desenvolver a mais de trinta anos uma fonte alternativa de energia que substitui com eficiência o petróleo, o Brasil está no centro da discussão mundial sobre o desenvolvimento de fontes de energia limpas e renováveis. O lançamento dos veículos flex fuel reavivou o interesse pelo álcool combustível e tem mudado a indústria automobilístic...
Conference Paper
Full-text available
The development of the flex-fuel vehicle, capable of operating with any blend of gasoline and ethanol between E25 and E100, has reached a huge commercial success in Brazil since 2003. 9 out of 10 cars sold are now equipped with flex-fuel technology. This success is based on several factors such as the creation of the Brazilian Pro-alcool Program an...
Conference Paper
Full-text available
Este artigo apresenta um modelo para o entendimento do processo de aprendizagem organizacional, que pressupõe transformações do conhecimento tácito e explícito, durante as diversas fases do desenvolvimento de novos produtos. Estas transformações teriam facilitadores identificados como a cultura da empresa, a tecnologia e a infraestrutura. Para isso...

Questions

Questions (2)
Question
Is the hybrid technology a manifestation of the organizational inertia?

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Projects

Projects (3)
Project
This project focuses on students designing or redesigning tabletop games for their own learning. In this research, we co-create learning designs with teachers to support students' construction their own knowledge and skills through game design projects. We explore how students' evolving game design contribute to their understanding of relevant disciplines and game design literacies, and how the classroom culture (e.g., role of the teacher, peer evaluation) develops and changes over time.
Project
I argue that the entrepreneurial activity is intrinsically related to designers’ work. The mental process employed by designers in their objects, services or systems designs resemble the entrepreneurs’ skills needed in the current worldwide, informational and networked market environment. Designers and entrepreneurs lead the innovation trends in products, services, processes and business models designing artifacts and solving problems which challenge the established technological regimes. A technological regime embodies cognitive routines that lead a community of practitioners in their research and development (R&D) activities. Even new products and/or services, in their early stages, can carry the cognitive routines from the previous technological regime. See, for example, the first car models that were designed as carts. The novelty, therefore, emerges from changes in these cognitive routines.