Wilberforce Owusu-Ansah

Kwame Nkrumah University Of Science and Technology | KNUST · Department of Marketing and Corporate Strategy

Despite the growing research on financial resources within the supply chain of SMEs, our understanding of the relationship between financial resource building efforts and financial resource availability remains lacking. This study draws on attention-based view theory (ABV) to develop and test an argument that het erogeneity in financial resource...

The role of perceived value, brand credibility and word-of-mouth endorsement in supporting customers` behavioural intentions to pay a high price has gained much attention lately in the marketing literature. However, studies on the impact of perceived value on customers` intention to pay a high price via the intervening role of brand credibility and...

This study explored the antecedents of corporate entrepreneurship behaviors among Small and Medium-Sized Enterprises (SMEs) and employees’ competencies. The area of the study was Sekondi-Takoradi Metropolis, Ghana. The study was a cross-sectional survey design with a concurrent triangulation mixed methods approach. The study's sample size was 440 s...

A high level of brand awareness and brand image enhances customers` favourable word-of-mouth referrals which in turn, strengthens their WTP a high price for a brand. Despite the increasing importance of brand awareness and brand image to customers` word-of-mouth referrals and their WTP a high price, there are limited studies on the mediated role of...

Entrepreneurial orientation (ENO), social network ties (SOT) and market intelligence generation (MIT) are independently modeled as distinct antecedents of entrepreneurial intention (EIN). However, the intervening variables for such models are typically under-explored in their applicability to university students in sub-Saharan Africa. Accordingly,...

To expand the existing literature on entrepreneurial orientation and entrepreneurial intention, the current study determines the mediating role of social network ties in the relationship between entrepreneurial orientation and entrepreneurial intention among university students in Ghana. Data was conveniently gathered from 728 full time university...

This study deploys environmental and positive psychology models to develop and test the influence of substantive and communicative staging of airport servicescape (i.e., SSoS and CSoS) on passengers' emotional and subsequent behavioral responses. Furthermore, we examined the extent to which the strength of these associations is contingent upon pass...

The purpose of the study was to investigate the influence of antecedents of corporate entrepreneurship (CE) on competencies of employees of Small and Medium Scale Enterprises (SMEs) in Sekondi-Takoradi Metropolis, considering the respective mediating and moderating roles of employees’ perceived feasibility and desirability. A cross-sectional and de...

The ability of small to medium enterprises (SMEs) to effectively carry out their business activities within and without their business social capital networks in Covid-19 pandemic in no doubt will increase their entrepreneurial orientation and performance especially in emerging countries like Ghana. The aim of this study is to investigate how socia...

The current study employs the conservation of resources theory to examine the mediating effect of job satisfaction and the moderating effect of perceptions of organizational politics on the relationship between organizational embeddedness and life satisfaction. Data were conveniently collected from 274 frontline employees in 4- and 5-star hotels at...

The primary aim of this current theoretical paper is to propose a research framework on the influence of Entrepreneurial Orientation (EO) on SMEs performance in Ghana with the role of Social Capital (SC) and Government Support Policies (GSPs). The study re-viewed existing literature and theories pertaining EO, SC and GSPs by using the five EO dimen...

Airports are rapidly deploying self-service technologies (SSTs) as a strategy to improve passenger experience by eliminating operational inefficiencies. This places some responsibility on the passengers to shape their experience. As service coproducers, passengers’ self-concepts and attributional tendencies are deemed instrumental in their consumpt...

Despite the growing research on financial resources within the supply chain of SMEs, our understanding of the relationship between financial resource building efforts and financial resource availability remains lacking. This study draws on attention-based view theory (ABV) to develop and test an argument that heterogeneity in financial resource ava...

This chapter provides an empirically grounded assessment of Huawei’s contribution to the Ghana’s ICT (Information and Communication Technology) infrastructure and evaluates the performance of the Huawei brand on Ghana’s mobile phone market. Analysis of our field data suggests that, by far, Huawei is the largest foreign IT company with significant i...

This chapter provides an empirically grounded assessment of Huawei’s contribution to the Ghana’s ICT (Information and Communication Technology) infrastructure and evaluates the performance of the Huawei brand on Ghana’s mobile phone market. Analysis of our field data suggests that, by far, Huawei is the largest foreign IT company with significant i...

Recently, crowdfunding has gained significant recognition in entrepreneurial finance across the world. The goal of this current paper is to bring to fore better understanding of the under-researched funding behaviour of crowdfunding by employing social capital network theory to demonstrate that Small Medium Enterprises (SMEs) in Ghana can substanti...

The primary purpose of this study was to propose a conceptual framework on the impact of entrepreneurial orientation (EO) on SMEs performance in Ghana: The role of social capital (SC) and government support policies (GSPs). The study re­viewed existing literature pertaining the five dimensions of EO and used measures of SC, and GSPs in relation to...

The paper validated an instrument for measuring institutional profile for entrepreneurial activity in three economies in the Sub-Saharan Africa—specifically: Ghana, South Africa and Nigeria. The application of Scott’s taxonomy and Busenitz survey instrument consisting of regulatory, cognitive and normative dimensions of the institutional environmen...

The internet continues to significantly affect the way business is carried out globally. As businesses of all sizes align information communication technology to its processes to achieve operational excellence while reducing cost, using the internet has become even more critical than ever. This study uses both quantitative and qualitative approache...

Growth in entrepreneurship education has accelerated dramatically over the last two decades in both developed and developing countries. This growth is reflected in the inauguration of numerous international inter-collegiate business plans competitions, new entrepreneurship curricula and programmes and endowed professorships in entrepreneurship. The...