Wiktor Razmus

Wiktor Razmus
John Paul II Catholic University of Lublin · Institute of Psychology

PhD

About

23
Publications
5,580
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245
Citations

Publications

Publications (23)
Article
Full-text available
In general, experiential purchases have been found to make people happier than material purchases. However, previous research has ignored a crucial issue—the importance of the brand and the consumer−brand relationship in this context. Since many purchases are associated with a brand and the brand is often the main motivation for the purchase, we ar...
Article
Based on social exchange theory and social identity theory, this article examined how displays of luxury—manipulated through the presence of luxury brand on clothes—affects consumers' perceptions. Through two experiments, we found that consumers with a high level of consumer brand engagement (CBE) assessed an individual with a visible logo of the b...
Article
Full-text available
In most consumer brand engagement (CBE) scales, indicators of CBE refer to behaviors that are related to social media or online brand communities. CBE also occurs beyond the Internet context in real-life settings. This paper reports the development and validation process of a CBE scale beyond the Internet behavior context. The results of three stud...
Article
Past research links a decrease in religiosity with the development of marketing and, in particular, with the growing role of brands in consumers’ lives. Building on James's (1920) theory of the self, we propose that focusing on brands as a strategy for self-expression (brand engagement in self-concept; BESC) does not exclude religious commitment an...
Article
The Body Appreciation Scale-2 (BAS-2; Tylka & Wood-Barcalow, 2015a, 2015b) is a widely used measure of positive body image within many cultures and countries; yet, cross-cultural examinations are few. The present study aimed to investigate the measurement invariance of the BAS-2 across adults from five countries: Iran, Japan, Poland, Serbia, and th...
Article
Purpose-The study aims to shed light on crosscountry comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with country-level economic growth and materialism. This study contributes to the literature on the customer-brand relationship and provides implications for internation...
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Purpose The study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with country-level economic growth and materialism. This study contributes to the literature on the customer–brand relationship and provides implications for internatio...
Article
Full-text available
The purpose of this study was to investigate potential reciprocal relationships between entrepreneurs’ personal resources—namely, positive orientation—work engagement, and entrepreneurial success. We also investigated stability/change in the levels of these variables over time. We collected data from a sample of entrepreneurs using a longitudinal f...
Article
Due to the growing interest in studies on health-related variables from an international perspective, the current study addresses the issue of body-related emotions in two countries from two continents, namely, North America and Europe. Using data from Canadian and Polish samples, we investigated the cross-cultural measurement invariance of the Bod...
Article
Full-text available
The multidimensional measure of the job-related affective well-being developed by Warr (1990) is a frequently used tool estimating affect in the work context. Alternative factorial models of this measure were tested in previous studies. Recently a bifactor model has been proposed as alternative factorial structure recommended for multifaceted const...
Article
Full-text available
The aim of the two presented studies was to attest whether the brand engagement in self-concept (BESC) has a global nature and to further evaluate the psychometric properties of the BESC Scale. In the first study (N = 997), we tested the psychometric properties of the Polish version of the BESC Scale and confirmed its factorial structure using conf...
Article
Full-text available
The study provides an insight into the indicators and dimensions of entrepreneurial success as evaluated from the external stockholders’ perspective. As each firm is embedded in a network of relations with stakeholders (business partners), understanding how they evaluate entrepreneurial success is important. The initial qualitative study in the for...
Article
Full-text available
Questionnaire research is a commonly used but not free from limitations method of gathering data in psychology. The aim of this article is to highlight a problem of common method bias which can appear in questionnaire-based research. This bias is caused by the common variance of applied measures, which does not come from investigated constructs but...
Article
Full-text available
The studies were aimed to investigate the psychometric properties of a Polish version of the Body and Appearance Self-Conscious Emotions Scale (BASES; Castonguay, Sabiston, Crocker, & Mack). In Study 1, data from student (n = 325) and community samples (n = 385) provided evidence for the four-factor structure of the Polish BASES and its adequate co...
Article
Full-text available
This article aims to explore the perceived ‘personality’ of marketing objects and reveal new insights in the search for universal dimensions of corporate personality traits. A critical review of the literature sheds new light on the theoretical and methodological reasons for discrepancies in previous research results. In order to verify the reasons...
Article
This study aimed to investigate the factor structure and psychometric properties of a Polish version of the Body Appreciation Scale-2 (BAS-2; Tylka & Wood-Barcalow, 2015). Data were collected from 721 individuals residing in various regions of Poland. There were two subsamples (n=336, age M=34.95, SD=10.83; and n=385, age M=35.38, SD=10.83). Both p...
Article
The aim of the three-stage psycholexical research was to systematize individual differences in voters’ perception of politicians’ personality traits and the differentiation dimensions of politicians’ images using the example of Ukraine. On the basis of 200 interviews, politicians’ personality lexicon was compiled and categorized. A representative s...
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The paper presents a longitudinal study that tests the postulates of social cognitive theory in real-life settings on a sample of entrepreneurs – people who established and managed their firms. This study explores the reciprocal relationships between entrepreneurs’ personal resources and work engagement over time. It extends the dynamic understandi...
Article
In studies on self–brand relations very little attention is devoted to the analysis of drivers which determine such relations. The article presents a study testing the way in which intrinsic and extrinsic personal aspirations are linked with brand engagement in self-concept (BESC). The results of a study on an age-diverse sample of consumers (N = 4...
Article
The job-related affective well-being measure developed by Warr (1990, J. Occup. Psychol., 63, 193) has been a frequently used tool estimating affect in the work context. The main purpose of this study was to test the measurement invariance of the instrument across cultures and genders. The model with four correlated factors, representing anxiety, c...
Article
Full-text available
Wprowadzenie Wiedza, umiejętności oraz szeroko rozumiane kompetencje stanowią niezbędny warunek funkcjonowania w świecie oraz radzenia sobie z wymaganiami pracy. Jed-nocześnie w dobie dynamicznego rozwoju następuje szybkie starzenie się kwalifikacji pracowników, a szkolenia są traktowane jako działania zapewniające odpowiedni poziom wiedzy i umieję...

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