Wietske Van Osch

Wietske Van Osch
HEC Montréal - École des Hautes Études commerciales | HEC Montreal · Department of Information Technologies

Doctor of Philosophy

About

79
Publications
39,198
Reads
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890
Citations
Citations since 2017
19 Research Items
704 Citations
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2017201820192020202120222023050100150
2017201820192020202120222023050100150
Introduction
Current research interests focus on managing teams, collaboration, innovation. In recent years, she has been interested in the role of enterprise social media (ESM) in team collaboration, knowledge management, boundary-spanning, and innovation with a focus on the design of generative systems and communities, both inside and outside organizations. Core research projects involve extensive industry collaborations for research on ESM, big data, and social media marketing with multinational companies
Additional affiliations
September 2019 - present
HEC Montréal - École des Hautes Études commerciales
Position
  • Professor (Associate)
July 2018 - present
Michigan State University
Position
  • Professor (Associate)
August 2014 - present
IESEG School of Management
Position
  • Professor (Assistant)
Education
October 2008 - February 2012
University of Amsterdam
Field of study
  • Economics (Information Systems)
September 2006 - May 2008
University of Amsterdam
Field of study
  • Social Research
September 2004 - May 2006
University of Amsterdam
Field of study
  • Culture, Organization & Management

Publications

Publications (79)
Article
Full-text available
Affective dimensions of human–computer interaction design have the potential to elicit emotions and behaviours. However, there is little research into which affective treatments are systematically tested, let alone assessed in light of additional cognitive dimensions. In this study, we formulate and empirically test a Cognitive-Affective Model of P...
Conference Paper
Full-text available
Enterprise social media (ESM) platforms are a central hub for team collaboration. While they can effectively facilitate communication among distributed individuals and teams, promoting knowledge sharing remains a major challenge. ESM users are often unaware of others’ knowledge and therefore are unable to seek experts or share knowledge with those...
Preprint
Full-text available
This paper reports the findings of a Systematic Literature Review of extant literature on Recommender Systems (RS) and message design. By identifying , analyzing and synthesizing relevant studies, we aim to generate a contemporary mapping of studies related to user-RS interaction, extend the body of knowledge regarding effective recommendation mess...
Chapter
This paper explores the adoption of a group-based Enterprise Social Media (ESM) tool (i.e., Microsoft Teams) in the context of a mid-sized undergraduate course in Information and Technology Management (ITM), thereby providing insights into the use and design of tools for group-based learning settings. The study used a mixed-methods approach—intervi...
Chapter
Full-text available
This paper reports the findings of a Systematic Literature Review of extant literature on Recommender Systems (RS) and message design. By identifying, analyzing and synthesizing relevant studies, we aim to generate a contemporary mapping of studies related to user-RS interaction, extend the body of knowledge regarding effective recommendation messa...
Article
Full-text available
Social network theory has produced conflicting results regarding the link between different social network structures-bridging versus bonding-and idea generation. To address this conundrum, we conduct a naturally occurring quasi-experiment of 126 open and 108 closed groups within an Enterprise Social Media (ESM) system of a multinational enterprise...
Chapter
Full-text available
The current paper reports on the results of a pilot study to explore the impact of message design on users’ likelihood to accept system-generated recommendations as well as their intention to use the recommendation system (RS). We aim to extend the RS literature, which has hitherto focused on system design elements, but has generally overlooked the...
Chapter
Teamwork is at the heart of most organizations today. Given increased pressures for organizations to be flexible, and adaptable, teams are organizing in novel ways, using novel technologies to be increasingly agile. One of these technologies that are increasingly used by distributed teams is Enterprise Social Media (ESM): web-based applications uti...
Chapter
Full-text available
Over the last decade, the role of social media in enabling the digital enterprise has been rapidly growing. In order for digital enterprises to embrace the opportunities afforded by social media technologies, including the use of social media for both inward- and external-facing communications and collaborations, several issues need to be addressed...
Article
Full-text available
Effective workgroups engage in team boundary spanning, that is, using communication ties as conduits to critical external resources. The proliferation of enterprise social media (ESM) and the associated increase in visibility of people, content, and interactions, has resulted in a widespread assumption that unlimited visibility improves boundary sp...
Article
The proliferation of enterprise social media (ESM) has created opportunities for employees to self-organize around common goals or interests. However, little is known about the different user classes that exist in ESM and the factors that drive contributions to ESM communities. Using multilevel analyses of secondary data from the ESM of a global or...
Conference Paper
Full-text available
ESM have created new opportunities for groups of individuals to create networks of connections, including previously unknown others inside the same organization. The formation of social capital in the context of ESM is inherently affected by the visibility affordance of these tools, resulting in either visible or invisible groups. As such, ESM offe...
Conference Paper
Full-text available
Enterprise Social Media (ESM) represents a burgeoning area of research; yet, the majority of studies on ESM have focused on the adoption and use of these systems in large enterprises, with limited knowledge about the use of ESM systems in small enterprises, particularly start-ups. The challenges faced by start-up businesses are sufficiently differe...
Article
Full-text available
Social Media is a relatively new and dynamic field dealing with the development and use of social media technologies by individuals and more recently by organizations. Although several frameworks and models have been proposed for studying social media, most provide only limited insights into the complex social activities that are supported by the s...
Conference Paper
Full-text available
Social media represent one of the fastest growing marketing channels in the world. Consequently, both researchers and practitioners are increasingly interested in the effects of social media marketing efforts on the likelihood of consumers to engage with and subsequently purchase from a brand. However, hitherto, little research has explored how soc...
Conference Paper
Full-text available
This research-in-progress paper explores the effects of information source credibility (brands versus vloggers), information type (how-to tutorial versus product demonstration), and viewer characteristics on perceptions of information quality, information usefulness, information satisfaction, and information adoption in the context of YouTube video...
Article
Full-text available
Recent team boundary spanning literature has recommended a shift toward assessing the role of virtual tools – such as social media. Simultaneously the proliferation of Enterprise Social Media (ESM) points to the need to theorize and investigate the supra-individual usage of these tools, such as their usefulness for organizational groups. This paper...
Conference Paper
Full-text available
Boundary spanning has gained significant popularity in the field of information systems given its role as a critical antecedent to innovation and organizational performance. The majority of boundaryspanning studies have focused on assessing the impact of boundary spanning—as an activity—on distinct dependent variables, such as team innovativeness o...
Article
Full-text available
Purpose – The purpose of this paper is to offer a theory-driven, evidence-based approach to developing a brand’s messaging strategies on social media encompassing three messaging dimensions, namely, appeal, content, and richness. Design/methodology/approach – Using longitudinal data from three Fortune 200 companies – Delta Airlines, Wal-Mart, and...
Conference Paper
Effective work groups engage in team boundary spanning, that is, the use of communication ties as conduits to critical external resources. With the proliferation of social media technologies in enterprise settings and the associated increase in visibility of communication ties, understanding their impact on boundary spanning becomes imperative to i...
Conference Paper
The proliferation of enterprise social media (ESM) has created gaps in theorizing ESM users' diverse motivations and usage patterns. Drawing specifically from the core-periphery model in the traditional online community literature, we propose a similar core-periphery structure in the ESM context, but also suggest a new class of users, that we refer...
Conference Paper
Full-text available
This research-in-progress paper aims to propose a framework for predicting use continuance and subsequent in-game purchases in the context of online, free-to-play (F2P) mobile games. Using previous games research, we first propose Perceived Enjoyment (PE) and Use Continuance (UC) as the key predictors of Purchase Intention (PI). However, in order t...
Article
Full-text available
Sociology and modernist theories have long emphasized the central role of lifestyle in processes of self-identity and attitude formation. Furthermore, lifestyle has been used to great effect in marketing and health research to predict attitudes, cognitions, and behaviors, but has largely been ignored in the IS field. In this study, we demonstrate t...
Conference Paper
Full-text available
With the ubiquity of data, new opportunities have emerged for the application of data science and machine learning approaches to help enhance the efficiency and effectiveness of knowledge management. With the growing use of social media technologies in enterprise settings, one specific area of knowledge management warranting the use of big data ana...
Conference Paper
Full-text available
Given the large investments in Enterprise Social Media technologies in organizational settings, this paper sets out to explore the challenges and opportunities that ESM technologies provide for organizational communication. Merging existing conceptual work on ESM with findings from thirteen appreciative interviews with professionals from a large mu...
Chapter
Online business collaboration concerns the study of cooperative interactions and communication between people for achieving shared goals as well as the exploration of the role of information and communication technologies (ICTs) in supporting these goal-oriented behaviors. Online business collaboration research draws on three foundational areas of...
Conference Paper
Full-text available
In recent years, the ability to mine, manage, and examine big data has sparked a strong interest among scholars and managers to leverage data science approaches for measuring and in turn enhancing the efficiency and effectiveness of various areas of knowledge management, such as boundary spanning. In this paper, we use a data science approach to de...
Article
Full-text available
To better understand the rapidly growing social media research domain, this study presents the findings of a scientometric analysis of the corresponding literature. We conducted a research productivity analysis and citation analysis of individuals, institutions, and countries based on 610 peer-reviewed social media articles published in journals an...
Article
The purpose of this study is to conduct a bibliographic investigation and meta-analysis of the full body of social media scholarship produced over eight years, since the domain's emergence in 2004. A total of 610 journal and conference papers were carefully reviewed and subjected to bibliometric and meta-analysis techniques. A number of research qu...
Conference Paper
Full-text available
With the rise of social media marketing as an important domain of practice and research, a growing number of scholarly and practitioner articles have emerged highlighting best practices in social media marketing. Despite this proliferation of articles exploring the topic of social media marketing, no comprehensive frameworks exist that offer insigh...
Conference Paper
Full-text available
This study presents a web-based social media system that supports quantitative microbial risk assessment (QMRA) and collaboration among interdisciplinary scientists and interagency stakeholders, namely the QMRA wiki. The QMRA wiki is intended to aid the development of risk assessments by providing a collection of raw data, models and calculators as...
Conference Paper
Full-text available
Despite the growing scholarship on social media (SM) marketing, a holistic consideration of what constitutes an informed messaging strategy has yet to emerge. Drawing on the contextual usability literature, this study proposes a Contextual Messaging Framework, encompassing four dimensions-Brand, Industry, Medium, and Action-that jointly drive the s...
Article
Anyone who engages with ideas in the context of everyday work is engaged in idea work. Building on Jung's psychological theory of types, we theorize about the fundamental processes underlying one's generative capacity, and in turn, one's ability to generate ideas and engage effectively in idea work. Moreover, we provide further insights regarding c...
Conference Paper
Full-text available
Growing attention for Social Media marketing has resulted in a burgeoning field of research and practice; yet, hitherto few studies have provided empirically grounded and comprehensive typologies for assessing, classifying, and in turn, informing the future development of Social Media marketing communications. The lack of such comprehensive and val...
Conference Paper
Full-text available
Social media refer to technology artefacts that support various actors in a multiplicity of communication activities for producing user-generated content, developing and maintaining connections and social relationships, or enabling other computer-mediated interactions and collaborations. Despite the growing proliferation of social media articles, t...
Conference Paper
Full-text available
Analyzing generative group activities against the backdrop of an increasingly connected world, this paper develops the concept of "generative collectives" as a theoretical lens for explaining why some internet-based groups are more generative than others. Generative collectives are groups of people with shared interests or goals who mutually engage...
Conference Paper
Full-text available
Based on content analyses of 653 articles published between 2004 and 2008 in five key journals in the IS field, we demonstrate that the IS discipline exhibits data poverty characteristics as evident by the prevailing data sharing and reuse practices. As a result, the scope and scale of IS research is inhibited and the likelihood of generating far-r...
Article
Full-text available
Drawing on Uses and Gratifications (UG) Theory and Diffusion of Innovation Theory (DIT), this study aimed to augment an exploration of individual user needs based on UG constructs with an analysis of the material characteristics of the innovation based on DIT constructs to provide a comprehensive explanation of people's motivations underlying vario...
Conference Paper
Full-text available
With the introduction of Web Analytics into Web Marketing, organizations now have the opportunity to measure, track, and analyze the behavior of website users. The REAN model, standing for Reach, Engage, Activate and Nurture, appears to be the most relevant model to plan and measure activities. This model is used to set goals, objectives and define...
Conference Paper
Full-text available
Recent boundary spanning literature has recommended a shift toward assessing the role of virtual tools-such as social media. Simultaneously the proliferation of Enterprise Social Software (ESS) points to the need to theorize and investigate the supra-individual usage of these tools. This exploratory study responds to both mandates through a longitu...
Conference Paper
Full-text available
Drawing on Habermas’ theory of communicative action, this conceptual paper proposes the Organizational Social Media Lifeworld (OSML) as a useful model for disentangling the complex use of social media in organizations and its enabling role for organizational communication. Based on the OSML model, we show how social media are intrinsic to each of t...
Conference Paper
Full-text available
Analyzing online group activities against the backdrop of an increasingly connected world, this empirical paper extends the concept of “distributed cognition" as a theoretical lens for explaining why some Internet-based collectives are more generative than others. These so-called Internet-based generative collectives—groups of people with shared in...
Article
Mobile learning technologies have a huge potential in bringing more efficiency to the learning process. In the last decade the usefulness of mobile technologies for many fields of activity has been emphasized. This paper intends to analyze the behavior of a student population from both the undergraduate and the graduate level with regards to mobile...
Article
Full-text available
Mobile learning technologies have a huge potential in bringing more efficiency to the learning process. In the last decade the usefulness of mobile technologies for many fields of activity has been emphasized. This paper intends to analyze the behavior of a student population from both the undergraduate and the graduate level with regards to mobile...
Conference Paper
Full-text available
In the wake of a global economic recession, increased attention is being placed on societal transformations that lead to sustainable development, defined as “development that meets the needs of the present without compromising the ability of future generations to meet their needs” (Brundtland Commission, 1987). Sustainability addresses three overla...
Conference Paper
Research on information systems (IS) adoption and acceptance has frequently relied upon self- reported measures of system usefulness. In this study, we compare self-reported with computer- monitored measures of usefulness. In a series of group experiments, participants were asked to assess the usefulness of three applications—two Generativity Suppo...
Conference Paper
Full-text available
Sustainable innovation is about creating social, environmental, and economic value for all stakeholders involved. The sustainable innovation lens offers an extension of the prevailing discourse on Green IT/IS and renders a three-fold approach that encompasses social, environmental and economic dimensions of sustainability. Moreover, sustainable inn...
Conference Paper
Studies into open source software (OSS) development projects have hitherto focused on the question of why people are motivated to contribute to these projects, thereby assuming that motivational factors are the same across all types of OSS projects. In this study we challenge this assumption by investigating the question what motivates developers'...
Chapter
Sustainable innovation is not only about the design of radical "green" technologies, it is also about generating social and institutional support that complement and reinforce the adoption and diffusion of these technologies at large. Hence, treating the ecologically hazardous nature of the prevalent technologies alone is insufficient without compl...
Conference Paper
Full-text available
Sustainable innovation is about creating social, environmental, and economic value for all stakeholders involved. In this paper we propose the sustainable innovation lens as an extension of the prevailing discourses on Green IT/IS. The sustainable innovation lens goes beyond the environmental facet of sustainability—which is the main focus of Green...
Conference Paper
Full-text available
Sustainable innovation goes beyond the design of ‘green technologies’, it also involves the development of supportive social and normative frameworks that complement and reinforce the adoption and diffusion of sustainable technologies (Thatchenkery, Cooperrider, and Avital, 2010). Building on a longitudinal study of sustainability in the car indust...
Article
Full-text available
Given the pervasiveness of collaborative systems in contemporary organizations and society, this paper aims to present several quality characteristics of collaborative systems in order to reveal the social and technological requirements that need to be met in order for such systems to provide the desired results. Furthermore, this paper defines a s...
Article
Full-text available
Based on content analyses of 653 articles published between 2004 and 2008 in five key journals in the IS field, we demonstrate that the IS discipline exhibits data poverty characteristics as evident by the prevailing data sharing and reuse practices. As a result, the scope and scale of IS research is inhibited and the likelihood of generating far-r...
Conference Paper
Full-text available
Analyzing generative group activities against the backdrop of an increasingly connected world, this theory development paper introduces the concept of "generative collectives" as a new framework for classifying internet-based collectives and a novel theoretical lens for explaining why some internet-based groups are more generative than others. Gene...
Article
Analyzing generative group activities against the backdrop of an increasingly connected world, this theory development paper introduces the concept of generative collectives as a new framework for classifying internet-based collectives and a novel theoretical lens for explaining why some internet-based groups are more generative than others. Genera...
Conference Paper
Full-text available
Anyone who absorbs and generates ideas in the context of everyday work is engaged in idea work. Building on Jung's psychological theory of types, we theorize about the fundamental processes underlying one's generative capacity, and in turn, one's ability to generate ideas and engage effectively in idea work. We extend our theory by exploring the id...
Conference Paper
Full-text available
Idea work is the process of engaging with ideas in everyday work within task-driven contexts. Anyone who creates, modifies, and uses ideas in the context of everyday work is engaged with idea work. In this paper, we aim to draw attention to how idea work can be used as a fundamental lens to understanding creativity and innovation in organizations....
Conference Paper
Analyzing how collective action leading to mass innovation emerges against the backdrop of an increasingly connected world, we introduce the concept of collective generativity as a new theoretical lens for understanding the ability of distributed communities to engage collectively in bottom-up processes of creation and innovation. Applying this len...
Conference Paper
Full-text available
Anyone who absorbs and generates ideas in the context of everyday work is engaged in idea work. Building on Jung's psychological theory of types, we theorize about the fundamental processes underlying one's generative capacity, and in turn, one's ability to generate ideas and engage effectively in idea work. We extend our theory by exploring the id...

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Projects

Projects (2)
Project
Involved in a multi-year study funded by NSF to explore boundary spanning behavior of teams using an enterprise social media platform. In particular, we are using a data science approach involving machine learning with log data to investigate the antecedents and outcomes of using the platform for different boundary spanning activities.