Wiebke I Y Keller

Wiebke I Y Keller
University of Tuebingen | EKU Tübingen · Department of Business and Economics

Professor

About

3
Publications
346
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21
Citations
Introduction
I am an Assistant Professor of Marketing at the University of Tuebingen. As an applied market researcher with a focus on pricing and retailing, I develop and apply advanced econometric models that guide managerial decision-making. Taking an interdisciplinary approach, I am always interested in bringing together knowledge from different disciplines to achieve the best possible research output.

Publications

Publications (3)
Article
Managers often use popular events, such as the Olympics, to advertise their brands more heavily. But can manufacturers and retailers also capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at non-event t...
Article
Full-text available
Galak and Kahn ( Marketing Letters , 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing....
Article
Full-text available
Purpose: To compare the safety and effectiveness of coil versus glue embolization of gastroesophageal varices during transjugular intrahepatic portosystemic shunt (TIPS) creation. Materials and methods: In this monocentric retrospective study 104 (males: 67 (64%)) patients receiving TIPS with concomitant embolization of GEV and a minimum follow-...

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Projects

Project (1)