Wiebke I Y KellerUniversity of Tübingen | EKU Tübingen · Department of Business and Economics
Wiebke I Y Keller
Doctor of Business Administration
About
5
Publications
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Introduction
I am an Assistant Professor of Marketing at the University of Tuebingen. As an applied market researcher with a focus on pricing and retailing, I develop and apply advanced econometric models that guide managerial decision-making. Taking an interdisciplinary approach, I am always interested in bringing together knowledge from different disciplines to achieve the best possible research output.
Publications
Publications (5)
Managers often use popular events, such as the Olympics, to advertise their brands more heavily. But can manufacturers and retailers also capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at non-event t...
Despite retailers’ intense use of both price cuts and store flyer advertising, it is still unclear whether and when it is beneficial for retailers to combine the two promotion tools at the same time as opposed to using them separately. We systematically investigate synergies between price cuts and store flyers for a broad set of 488 brands from 44...
Galak and Kahn ( Marketing Letters , 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is detectable in academic journal publications in marketing....
Purpose:
To compare the safety and effectiveness of coil versus glue embolization of gastroesophageal varices during transjugular intrahepatic portosystemic shunt (TIPS) creation.
Materials and methods:
In this monocentric retrospective study 104 (males: 67 (64%)) patients receiving TIPS with concomitant embolization of GEV and a minimum follow-...
