Wenti Ayu Sunarjo

• Doctor of Philosophy
• Lecturer at Universitas Pekalongan

The purpose of the research was to investigate the characteristics of technology users, their knowledge about the technology and whether that affected technology adoption, and, through the measurement utilitarian value as a mediator, to find out whether the behavior toward mobile payment technology adoption is considered most effective during the C...

This study focuses on consumer purchasing interest in green products, with the aim of the study being to test a model that presents the influence of green subjective norm and green lifestyle on purchase intention through social media marketing on green products that are currently trending in an environmentally friendly lifestyle (go green). This re...

SumurjomblangbogoVillage has now developed rapidly, especially in improving the performance of SMEs. Since the establishment of the Tirta Arum swimming pool tourism, the development of MSMEs, especially in the culinary sector, has had great opportunities to market their products. People in nearby locations take advantage of the existence of tourist...

Saat ini, produk jaringan seluler digunakan secara luas oleh manusia dalam aktivitasnya. Salah satu faktor yang mempengaruhi penggunaan jaringan seluler tersebut adalah penggunaan telepon seluler dan jumlah telepon seluler yang digunakan. Selain itu, karena jaringan seluler Telkomsel memiliki pengguna terbanyak di Indonesia, hal ini yang mampu memb...

Abstrak Penelitian ini bertujuan untuk menguji pengaruh etika kerja dan budaya kerja terhadap implementasi medication safety dengan kompetensi tenaga kefarmasian sebagai variabel mediasi. Subjek penelitian melibatkan tenaga kefarmasian, yaitu 17 tenaga apoteker dan 19 tenaga vokasi farmasi dengan total 36 responden. Penelitian menggunakan pendekata...

Research methods are one way to compile final assignments for students, through good research methodology training will impact the consolidation of students in the world of scientific writing. This community service activity aims to improve the quality of students' scientific writing, prepare students to complete their final assignments and motivat...

Pesatnya peningkatan penggunaan media sosial telah membawa perubahan besar dalam pola perilaku konsumen, khususnya melalui pemasaran influencer dan ulasan pelanggan daring yang menjadi strategi utama untuk mempengaruhi minat pembelian. Penelitian ini bertujuan untuk menguji dampak dari Influencer Marketing terhadap Niat Pembelian. Penelitian ini di...

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling...

This research aims to determine the effect of Customer Relationship Management (CRM) on Customer Satisfaction and Customer Loyalty on the Gopay e-wallet in Pekalongan and its surroundings. This type of research is quantitative with a purposive sampling technique using a questionnaire distributed to 50 Gopay users in Pekalongan and surrounding areas...

Kampoeng Batik Kauman Pekalongan merupakan destinasi wisata belanja, budaya, dan edukasi batik di Kota Pekalongan, Jawa Tengah, yang menghadapi tantangan dalam promosi dan persaingan dengan produk tiruan. Kegiatan Pengabdian ini bertujuan untuk meningkatkan keterampilan promosi UKM batik melalui pelatihan penggunaan aplikasi kecerdasan buatan (AI)...

Implementing eco-efficiency in the batik industry is important considering the currently developing environmental problems. In order to realize a sustainable batik industry with green performance, an analysis was carried out on the level of acceptance of applicable government regulations in order to change towards an independent green industry. In...

This study aimed to examine the effect of gender diversity and renewable energy consumption on financial performance, gender diversity on renewable energy consumption, and mediation of renewable energy consumption in the relationship between gender diversity and financial performance in the perspective of stakeholder theory. The population of this...

ARTICLE INFO This research is a correlational study between the variables innovation, creativity and Adversity Intelligence on entrepreneurial success among MSMEs in Kedungwuni District. The aim of this research is to test and analyze the influence of innovation, creativity and Adversity Intelligence on entrepreneurial success. This research uses d...

ABSTRAK Peranan BUMDes sebagai instrumen penguatan ekonomi desa dan instrumen kesejahteraan masyarakat untuk mendorong pemerintah desa dalam mengembangkan potensi desanya sesuai dengan kemampuan dan kewenangan desa. Selanjutnya sebagai instrumen kesejahteraan masyarakat dengan melibatkan masyarakat didalam pengelolaan BUMDes akan mendorong ekonomi...

This research aims to determine the influence of price, location and perceived safety on the decision to visit the Pagilaran tourist attraction, Batang Regency. The population in this study were visitors to the Pagilaran Tourism Object, Batang Regency, so the population in this study was not limited. The number of samples in this study was 100 resp...

This study aims to determine the effect of business ethic and professional competence on partner satisfaction. This research method uses quantitative methods with the sampling technique is purposive sampling and the sample calculation technique is saturated sampling. Where the sample in this study amounted to 91 business partners group 1, form PT B...

Community service activity partners are a group of productive partners, namely batik MSMEs in Pekalongan City, namely those who are members of the Kauman batik kampoeng association and the Pesindon batik tourism village. The main problem is marketing, especially digital product marketing in improving the brand image of batik MSMEs towards global co...

Human concern for health has been increasing and requires business people to provide solutions to health problems through the marketing of green products. Gender and occupation are demographic factors that are thought to influence the purchase of green products. This study aims to examine the model that presents the influence of lifestyle, green pr...

This community service activity is important to carry out because there is an urgency to introduce batik products more widely, especially Pekalongan batik which has its own distinctive and unique motifs and philosophies, and has differentiation which will be packaged through batik innovation with Quick Response Code labeling which can be accessed b...

ABSTRAK Salah satu upaya untuk mendorong dan mengembangkan industri-industri pengolahan skala kecil agar dapat memiliki mutu baik, aman dikonsumsi, tersedia secara berkesinambungan, dan berdaya saing tinggi secara ekonomis serta sesuai dengan selera masyarakat yaitu dengan mengendalikan proses pengolahan melalui sistem manajemen keamanan pangan ber...

One of the impacts following the inauguration of Indonesian Batik as an intangible cultural heritage by UNESCO in 2009 was that many batik businesses emerged in various regions. This can increase the amount of production and at the same time have an impact on the environment. The presence of government regulations regarding the green industry for b...

This study aims to test and analyze the effect of perceived ease to use and subjective norm on intention to use with perceived usefulness and attitude towards use as intervening variables (study on JKN mobile application users in the BPJS Kesehatan Pekalongan City Branch area). The data collection method used was a literature study and field study...

This study aims to analyze the effect of perceived usefulness, safety, and ease of use on usability satisfaction. This research method uses quantitative methods with accidental sampling technique and the sample calculation technique uses the estimated interval method. Where the sample in this study was 34 Main Nusantara Development Cadres who had u...

The purpose of this study is to find out about green innovation which is divided into green product innovation and green process innovation on innovation performance and competitive advantage, as well as knowing the managerial environmental concern relationship as a mediation in the relationship between green innovation and innovation performance a...

This study aims to determine the effect of benefits, trust, self-efficacy, ease of use and security on consumer perception on MyPertamina among students of the Sharia Marketing class of the Sharia Economic Law Study Program, Faculty of Sharia UIN Abdurrahman Wahid Pekalongan. This type of research is descriptive-causality and quantitative and this...

The primary objective of this research is to examine the impact of digital transformation on the performance of Hermina Pekalongan Hospital, while considering innovation as a mediating variable. Digital transformation refers to the application of advanced digital technology across all facets of an organization, leading to substantial changes in ope...

This study aims to analyze the influence of perceived ease of use, behavioral intention, and transaction security on customer satisfaction in the use of the Quick Response Code Indonesian Standard (QRIS) through mobile banking applications. QRIS is a non-cash QR code-based payment system developed by Bank Indonesia. This research employed a quantit...

Buku “Batikpreneur” yang ditulis oleh Dr. Wenti Ayu Sunarjo, M.M.; Prof. Dr. Siti Nurhayati, M.S.; dan Arum Ardianingsih, SE, M.Acc, Ak, CA ini berisi teori dan aplikasi yang terkait dengan kewirausahaan dibidang batik. Pembahasan dimulai dari “bangkitnya UMKM batik dan perannya dalam mendukung perekonomian daerah; karakteristik wirausaha batik den...

People are increasingly experiencing changes due to technological developments, such as those in payment methods using e-money. However, technological uncertainty still remains for users. The credibility of e-money agents could help convince users and increase the intention to use e-money. This research used survey questionnaires to collect data fr...

People are increasingly experiencing changes due to technological developments, such as those in payment methods using e-money. However, technological uncertainty still remains for users. The credibility of e-money agents could help convince users and increase the intention to use e-money. This research used survey questionnaires to collect data fr...

Increasing technological developments cause consumers to be selective in making purchasing decisions. The study aims to determine whether Brand Image and Business Ethics have a significant effect on Purchasing Decisions both partially and simultaneously. Case studies conducted on Jims Honey consumers in Pemalang. The data collection technique in th...

ABSTRAK UMKM menjadi salah satu kekuatan dengan dampak masif yang selama ini menjadi penunjang ekonomi negara yang sedang mengatasi kendala pada masa new normal. Permasalahan utama UMKM dari waktu ke waktu adalah kontinuitas, salah satunya adalah terjadinya penurunan omset yang mengakibatkan UMKM tidak mampu bertahan lama. Permasalahan tersebut dap...

Modul praktikum ini merupakan buku kerja mahasiswa sebagai pelengkap model pembelajaran berbasis kompetensi. Sekuensi isi disesuaikan dengan silabus pembelajaran mata kuliah kewirausahaan untuk program Strata Satu Program Studi Manajemen, Fakultas ekonomi dan Bisnis. Tiap unit belajar diusahakan mencakup sub pokok bahasan yang harus diberikan secar...

Human concern for health has been increasing and requires business people to provide solutions to health problems through the marketing of green products. Gender and occupation are demographic factors that are thought to influence the purchase of green products. This study aims to examine the model that presents the influence of lifestyle, green pr...

Since the Covid-19 pandemic was announced by the World Health Organization (WHO) on March 11, 2019, this has caused many economic shocks, both at the individual, household and company scale, as well as affecting the economy of a country and the world. One of the activities that has been significantly affected is hospitality. More than 3 months sinc...

Since the Covid-19 pandemic was announced by the World Health Organization (WHO) on March 11, 2019, this has caused many economic shocks, both at the individual, household and company scale, as well as affecting the economy of a country and the world. One of the activities that has been significantly affected is hospitality. More than 3 months sinc...

Abstrak Dampak ekonomi akibat pandemic Covid dirasakan sektor UMKM yang ada di Kota Pekalongan. menimbulkan permasalahan baru yaitu terjadinya penurunan penjualan, penurunan laba usaha, pengurangan karyawan, dan kendala melaksanakan kewajibannya terhadap bank. Bantuan yang diberikan pemerintah kepada UMKM terdampak pandemi jika tidak dikelola denga...

Abstrak Dampak ekonomi akibat pandemic Covid dirasakan sektor UMKM yang ada di Kota Pekalongan. menimbulkan permasalahan baru yaitu terjadinya penurunan penjualan, penurunan laba usaha, pengurangan karyawan, dan kendala melaksanakan kewajibannya terhadap bank. Bantuan yang diberikan pemerintah kepada UMKM terdampak pandemi jika tidak dikelola denga...

Industri Kecil Menengah kini telah berkembang luas dan banyak yang telah melakukan berbagai kegiatan yang bertujuan pada keberlanjutan lingkungan, mengingat selain mendukung program pemerintah dalam upaya penyelamatan lingkungan, juga mampu menjadikan IKM berkembang secara finansial dan ekonomi melalui penerapan produk dan proses ramah lingkungan....

Background of the study: Currently, SMEs are still facing various environmental problems so that they continue to receive special attention in the academic field. Furthermore, the role of the business world, society and government is needed to pay more attention to the environmental and social impacts on companies in order to increase efficiency an...

This study aimed to explore the relationship between dynamic capabilities (internal and external integration) and sustainability performance on three pillars: environmental, social, and economic aspects of a newly established community named the "Urip Joyo" village of tempeh community, Pekalongan City, Indonesia. During the analysis, sample collect...

Penelitian ini merupakan penelitian yang menghasilkan produk informasi tentang wisata edukasi batik kota Pekalongan. Produk yang dikemas berupa audio visual dengan subtitle dalam bahasa internasional bertujuan untuk meningkatan daya siang Kota Pekalongan. Melalui inovasi media promosi digital yang mengusung konsep perjalanan wisata edukasi pada pro...

The impact felt during the spread of the corona virus was very large, especially on the country's economy, one of the most vulnerable sectors is MSMEs which are the driving force of the country's economy. Consumers began to limit their consumption due to deteriorating financial conditions. Moreover, consumers really want satisfaction when choosing...

This research produces information products about Pekalongan city batik educational tourism packaged in audiovisual form with the aim of increasing Pekalongan City's daytime power through audiovisual promotional media innovations that carry the concept of educational travel on the local wisdom product "Batik" which is the identity of Pekalongan Cit...

Penelitian ini menghasilkan produk informasi tentang wisata edukasi batik kota Pekalongan yang dikemas dalam bentuk audio visual dengan tujuan untuk meningkatkan daya listrik siang hari Kota Pekalongan melalui inovasi media promosi audio visual yang mengusung konsep wisata edukasi pada produk kearifan lokal “Batik” yaitu identitas Kota Pekalongan,...

The purpose of this study was to find out whether or not new habit, cashless transaction, would still be used after the Covid-19 pandemic or in the new normal era, considering that this was a situational or temporary factor. The population of this research was individual consumers who were currently more likely to have higher intensity in cashless...

Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natur...

Indonesia has been one of the countries affected by the Covid-19 pandemic since early March 2020, especially in the tourism sector, where hospitality has experienced an average turnover of more than 20%. Focusing on the case in a small city in Indonesia in the Central Java Region, Pekalongan City, a hotel, created an innovative marketing strategy b...

The coronavirus disease (COVID-19) outbreak has greatly affected the global economy, including Indonesia. One of them is the micro small medium entreprise (MSME) sector, which is one of the sectors that drive a country's economy. This article aims to assess the impact of the COVID-19 outbreak on MSME businesses, how people are still consistently us...

p>Creative economy that is very synonymous with creative industry activities, at the moment is considered capable of making a very significant contribution to the regional economy. Creative economy is essentially focused on industries that create goods and services that rely on expertise, talent and creativity as sustainable intellectual property....

This study aims to examine the differences of the factors that can influence the Organization Citizenship Behavior (OCB) between those applied to conventional companies and those applied to public service organizations. The object of research under study is PT. Pismatex Pekalongan and regional public hospital Bendan Pekalongan City,where the unit o...

This research entitle “Identification of Post-Inauguration Five years Batik by UNESCO Against IKM Developments in Pekalongan Batik City” has the aim to testing corelation among variables to reality faced are the poor track record or clear documentation related economic development in Village Batik Kauman and Tourism Village Batik Pesindon post-inau...