
Wenny Candra Mandagie- Doctor of Business Administration
- President at University of Jakarta International - UNIJI
Wenny Candra Mandagie
- Doctor of Business Administration
- President at University of Jakarta International - UNIJI
Looking for collaboration in Digital Marketing, Customer Behavior or Strategic Mamagement
About
15
Publications
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Introduction
Current institution
University of Jakarta International - UNIJI
Current position
- President
Publications
Publications (15)
Rapid technological advances have made financial markets more accessible and encouraged individual investors to engage in investment decision-making actively. Generation Z, or Gen Z, characterized by higher levels of digital literacy, a high sense of curiosity, and acceptance of innovation, tends to make investment decisions quickly. This study aim...
The research investigates the influence of corporate governance and financial performance on the disclosure of sustainability reports (DSR) in energy sector companies listed on the Indonesia Stock Exchange. The research population was 71 energy sector companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period, and 10 of the 71...
This study aims to examine the effect of world oil prices and other fundamental factors, which consist of the exchange rate, inflation, return on assets (ROA), debt to equity ratio (DER), and current ratio (CR) to the disclosure of corporate social responsibility (CSRD). The research sample is seven mining sector companies listed on the Indonesia S...
This study aims to investigate factors influencing servitization and firm performance within Indonesian national manufacturing companies, focusing on export-oriented entities such as automotive, electronics, textile, and food processing industries. Strategic orientations – market, technology, service, and learning – are investigated as key dimensio...
The retail business sector is highly competitive in Indonesia, so mini-market businesses must seek ways to offer high-quality services to their customers to enhance their experience by providing sales promotions. This study measured the effect of customer experience and sales promotion on the repurchase intention of their customers in the Minimarke...
Sektor bisnis ritel sangat kompetitif di Indonesia, sehingga bisnis minimarket harus mencari cara untuk menawarkan layanan berkualitas tinggi kepada pelanggan untuk meningkatkan pengalaman mereka dengan memberikan promosi penjualan. Penelitian ini mengukur pengaruh pengalaman pelanggan dan promosi penjualan terhadap niat pembelian ulang pada bisnis...
The study employed a quantitative method to investigate the association between social media adoption, integrated marketing communication, and employee-based brand equity for 34 private universities in Jakarta, Indonesia. The study used a purposive sampling technique to select 67 essential staff members to participate in a questionnaire. Partial Le...
This article aims to test and analyze Customer Relationship Management Technologies that Bridge the Gap Between Education and Marketing Practices. The sample used in this article is Employees and Business Actors. The amount of data in this study were 70 respondents and collected by purposive sampling method. The test was carried out using the Struc...
The Indonesian demand for online payment services keeps rising steadily. Consequently, various new applications have sprung up, including Sepulsa and OVO. However, the success of companies providing these services largely depends on the user satisfaction factor along with ease of use to determine their shopping experience. This research aimed to de...
To formulate aggressive marketing strategies, the quality of service and marketing communication tools must provide a meaningful and consistent message. Service quality is gaining substantial respect in service marketing literature and higher education services. Aggressive marketing strategies among private universities have enabled these institute...
This study aims to determine the relationship of auditor’s independency, work experience, professional competence and audit accountability on audit quality through a survey conducted in five branches of the Public Accountant Firm Doli, Bambang, Sulistiyanto, Dadang & Ali (CPA FIRM DBSDA), based in Bandung, Malang, Central Jakarta, West Jakarta and...
em>The purpose of this study to analyze the factors affecting the intentions of alumni who are willing to assist their university, whether financial or non-financial. The intentions of alumni are consequences of satisfaction and trust, where satisfaction and trust are the mediating variables of academic experience, current income, relation and agen...