Weng Marc Lim

Weng Marc Lim
Sunway University · Sunway University Business School

Doctor of Philosophy (Monash University)

About

179
Publications
75,607
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
4,518
Citations
Citations since 2016
142 Research Items
4330 Citations
201620172018201920202021202205001,0001,5002,000
201620172018201920202021202205001,0001,5002,000
201620172018201920202021202205001,0001,5002,000
201620172018201920202021202205001,0001,5002,000
Introduction
Skills and Expertise

Publications

Publications (179)
Article
Challenger marketing is a new concept in business-to-business marketing. It emerged from practice, and thus, it is unsurprising that the concept is highly popular among organizations and salespeople in the industry. Nonetheless, it remains relatively unknown in the academic and scientific communities. The present article aims to address this knowle...
Article
Purpose This paper aims to help challenger marketers identify and target the right customer organization. Design/methodology/approach This paper adopts a customer organization profiling route to targeting for challenger marketing that is predicated on a thematic analysis of key findings of customer organization profiles from an international case...
Article
This research note offers expert comments on the boundaries and frontiers of neuro-marketing application for business-to-business (B-to-B) marketing. This is done using a practice-led approach to discuss the boundaries and frontiers of neuro-marketing application for B-to-B marketing. Insights are provided into what neuro-marketing is, is not, can...
Article
Purpose This paper aims to define the conceptual boundary of the selfie and to discuss the role of the selfie in the social media marketplace. Design/methodology/approach This paper extensively reviews and draws themes from the extant literature on consumer identities in the social media marketplace to explain the selfie phenomenon and to identify...
Article
Workplace incivility (WI), since its formalization as a research construct in 1999, has come to occupy an increasingly important place in scientific discourse, resulting in exponential growth in its research output. WI is servere as it is widely considered as the “cancer” of the workplace, thereby calling for urgent and serious attention. The persi...
Article
This research endeavors to analyze the influence of error management culture on service-oriented organizational citizenship behavior (SOOCB) through the lenses of perceived procedural justice, customer-employee exchange, employee engagement, and gender differences. To do so, this research conducts structural equation modeling on the aforementioned...
Article
Travel information is omnipresent. Yet, the relationship between the source of travel information and tourist expenditure remains underexplored. To address this gap, the present study examines how the source of travel information used by tourists, both pre-trip and in-destination, impacts on tourist expenditure. Using survey data collected from tou...
Article
Purpose – Taking a business lens of telehealth, this article aims to review and provide a state-of-the-art overview of telehealth research. Design/methodology/approach – This research conducts a systematic literature review using the SPAR-4-SLR protocol and a collection of bibliometric analytical techniques (i.e., performance analysis, keyword co-o...
Article
Nepotism is prevalent in the workplace. Though the impact of nepotism on workplace commitment has been studied in its general form, the reason why nepotism produces such an impact remains understudied, especially in collectivist cultures (where family and friends are highly important) and service settings (where nepotism manifest publicly among fro...
Article
Purpose Extant literature on knowledge sharing in higher education institutions (HEIs) concentrates on non-behavioral perspectives and indicates that academics continue to hoard knowledge despite being given incentives to bolster knowledge sharing behavior (KSB). This study aims to examine KSB among academics from a behavioral perspective through t...
Article
Full-text available
The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis. Using...
Article
Aging continues irrespective of event, location, and time; it is a process that does not stop or pause. The coronavirus disease 2019 (COVID-19) pandemic has impacted the community of older adults as profoundly as any other community. However, communities are not homogenous and older adults as a community are different in their own ways (e.g., digit...
Article
Abstract Purpose – Numerous research tools exist but their usage among researchers across the different phases of the research cycle of scholarly communication remains unknown. This research aims to address this knowledge gap by mapping the research tools frequently used by global researchers against the various phases of the research cycle of scho...
Article
Full-text available
Review articles or literature reviews are a critical part of scientific research. While numerous guides on literature reviews exist, these are often limited to the philosophy of review procedures, protocols, and nomenclatures, triggering non-parsimonious reporting and confusion due to overlapping similarities. To address the aforementioned limitati...
Article
Full-text available
The fields of venture capital and private equity are rooted in financing research on capital budgeting and initial public offering (IPO). Both fields have grown considerably in recent times with a heterogenous set of themes being explored. This review presents an analysis of research in both fields. Using a large corpus from the Web of Science, thi...
Article
Full-text available
The rise of new-age technologies has spurred a new industrial revolution, resulting in a digital transformation in the way we work. The global COVID-19 pandemic has further accelerated the digitalization of work. While digitalization has many positive outcomes, its darker side should be proactively managed, not neglected. In this regard, this paper...
Article
Purpose Innovation goes beyond creation, concentrating on enhancement, which is essential for advancement. Since 1998, the European Journal of Innovation Management ( EJIM ) has been a leading forum dedicated to thought leadership and research on the advances in innovation management. Given that EJIM has run over two decades, the time is now opport...
Article
Full-text available
The sharing economy is established as a new economy in the digital era. Many reviews on the sharing economy avail, but none, to date, has shed enough light to illuminate understanding pertaining to the similar and dissimilar characteristics of consumers and producers in the sharing economy. To address this gap, this paper aims to provide a one-stop...
Article
Firms' advertising expenditure and its impact on their stock performance have been widely studied. However, existing reviews have often considered them independently, resulting in a fragmented understanding of the progress and contribution of their joint investigation. To address this gap, we conduct a 60-year review of advertising expenditure and...
Article
Full-text available
In marketing, personalization is the action of designing and producing in ways that resonate with customer preferences. Content and products that are personalized according to customer preferences can reduce customer fatigue and time in making choices, thereby decreasing their cognitive load. Despite its importance, the literature on personalized m...
Conference Paper
Full-text available
The topic of consumer engagement has been gaining the attention of both academics and practitioners. This is because of the outcomes associated with consumer engagement such as increased sales, enhanced competitive advantage, consumer loyalty, and the development of mutual beneficial relationships between organisations and consumers. However, in th...
Article
Aging in place is a concept most people desire (i.e., to live in their own homes for as long as possible). However, that is not always possible. To account for this reality, this article introduces an alternative concept called aging in a place of choice (a novel theoretical insight) alongside five new articles (a pragmatic collection of practical...
Article
The rise of social media in the digital era has revolutionized the travel and tourism industry. Some people post their feedback about the places they visit on the internet, while others seek such information on the internet. This has heightened the interest in and value of electronic word of mouth (eWOM) manyfold. This research seeks to examine th...
Article
Full-text available
Social Indicators Research (SIR) publishes novel and groundbreaking research focusing on social indicators related to quality of life and sustainability. Using bibliometrics, this study aims to offer a retrospective of the major trends (e.g., publication, citation, and top contributing authors, institutions, and countries) and intellectual structur...
Article
Full-text available
Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given (eWOM-giving). This research extends understanding of referral behavior by providing fresh insights into giving eWOM as a prepurchase behavior using the case of online group buying....
Article
Purpose Deep learning (DL) technologies assist manufacturers to manage their business operations. This research aims to present state-of-the-art insights on the trends and ways forward for DL applications in manufacturing operations. Design/methodology/approach Using bibliometric analysis and the SPAR-4-SLR protocol, this research conducts a syste...
Article
This study offers a retrospective review of the Canadian Journal of Administrative Sciences (CJAS). Using bibliometric analysis, we analyze the performance (productivity, impact) and intellectual structure (major themes) of CJAS. We find that CJAS has grown in terms of its publications (productivity) and citations (impact), with a majority of its p...
Article
Full-text available
Purpose This study explores the making of box-office collection using the Indian film industry, Bollywood, as a case. Design/methodology/approach This study conducts in-depth interviews with cinematic experts in the Indian film industry and analyzes the interview transcripts using thematic analysis. Findings This study uncovers several noteworthy...
Article
Purpose Journal of Knowledge Management (JKM) is the foremost academic source of knowledge management research. Therefore, to understand the intellectual structure of knowledge management research, this study aims to examine the thematic patterns and evolution of research in JKM. Design/methodology/approach Using bibliographic coupling analysis, t...
Article
Full-text available
Blockchain operates on a highly secured framework, and its decentralized consensus has benefits for supply chain sustainability. Scholars have recognized the growing importance of sustainability in supply chains and studied the potential of blockchain for sustainable supply chain management. However, no study has taken stock of high-quality researc...
Article
Escalating environmental concerns have increased consumer interest in green consumption, and many hotels have embarked on a green transformation to accommodate this growing public sentiment. However, many consumers remain skeptical about green hotels. This research aims to shed light on consumer adoption of green hotels using value theory and diffu...
Article
Full-text available
Social media use has proliferated and is now omnipresent in the public sector. Here we conduct a pragmatic review of existing research on government and public service organization use of social media, using an interrogative approach (i.e., what, who, why, how, and where to) to develop a theory that encapsulates the unique peculiarities of social m...
Article
Purpose – Personnel Review (PR) is a leading human resource management journal. The article endeavors to provide a retrospective of the journal to commemorate its 50th anniversary. Design/methodology/approach – The article employs a variety of bibliometric analysis techniques such as performance analysis, co-authorship analysis, bibliographic coupl...
Article
Full-text available
Bibliometric research presents unique opportunities to contribute to theory and practice. Top journals from various disciplines have published numerous highly impactful articles utilizing bibliometric techniques to study different fields’ evolutionary nuances and capture emerging trends. However, studies using bibliometric techniques have often att...
Article
Full-text available
Customer engagement (CE) is a marketing concept of great importance and the rise of social media has further amplified the importance of this concept. Yet, our understanding of the progress of CE research remains limited due to the absence of a one-stop state-of-the-art overview of the concept that considers its manifestation on social media. To ad...
Article
Abstract Purpose – The Journal of Product and Brand Management (JPBM) has a 30-year long history. To commemorate the journal’s 30th anniversary, this research aims to present a retrospective overview of JPBM. Design/methodology/approach – This research examines the performance of the research constituents, social structure, and intellectual stru...
Article
Full-text available
Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from the Fourth Industrial Revolution (IR4.0) that have introduced radical shifts in the industry. The amalgamation of AI and blockchain holds tremendous potential to create new business models enabled through digitalization. Although research on the applicatio...
Article
It is essential to improve the efficiency and performance of small and medium enterprises (SMEs) due to their pivotal role in powering a country’s economy. For SMEs, the limited capital available for investments is a barrier to growth. However, optimizing financial flows in the supply chain can improve the functioning and investment potential of SM...
Article
Abstract Purpose – This study aims to present a retrospective of the Journal of Research in Interactive Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM’s growth in publication and citation, and an exploration of the journal’s major themes and methodologies employed. Design/Methodology/Approach – This study u...
Article
Environmental social governance (ESG) and total quality management (TQM) are two relevant mechanisms that hold great promise for a progressive and sustainable world. Yet, their application and study have largely remained independent of one another, which may be due to the traditionally outward focus of ESG and inward focus of TQM. To address this g...
Article
Full-text available
Conversational agents are systems with human-like features that can be deployed in service settings and is fast emerging as the future of online commerce. Considering the importance and proliferation of conversational commerce, it is opportune to take stock of the field’s research from a bird’s eye view to guide understanding of its current and fut...
Article
Full-text available
To make scientific inferences about business phenomena, it may not be sufficient to consider the real-world context of the business environment as statistically symmetrical (e.g., linearly, regular frequencies). This is why recently the use of asymmetrical techniques which draw on the reasoning of complexity theory – such as fuzzy-set qualitative c...
Preprint
Venture capital and private equity research has grown considerably in recent times with a heterogenous set of themes being explored. Using a large corpus from the Web of Science, this study used bibliometric analysis to present a comprehensive encapsulation of the fields’ geographical focus, methodological choices, prominent themes, and future rese...
Preprint
Venture capital and private equity research has grown considerably in recent times with a heterogenous set of themes being explored. Using a large corpus from the Web of Science, this study used bibliometric analysis to present a comprehensive encapsulation of the fields’ geographical focus, methodological choices, prominent themes, and future rese...
Article
Introduction Mobility is an important aspect of healthy aging, but little is known about older adults’ perspectives and needs in relation to their mobility. This qualitative study aims to explore the perspectives and needs for mobility among older adults living with different frailty and cognitive statuses in urban and rural areas. Methods Communi...
Article
Full-text available
To make scientific inferences about business phenomena, it may not be sufficient to consider the real-world context of the business environment as statistically symmetrical (e.g., linearly, regular frequencies). This is why recently the use of asymmetrical techniques which draw on the reasoning of complexity theory – such as fuzzy-set qualitative c...
Article
Full-text available
Literature review is part and parcel of scholarly research. Though many literature review guides are available, they remain limited because they do not adequately account for the different types of literature review. Noteworthily, literature reviews can manifest as part of conceptual or empirical studies, or as independent studies, in which the lat...
Article
European Journal of International Management (EJIM) is one of the leading journals in the field of international business. Despite its leading status, the journal, to date, has not been retrospectively reviewed. Therefore, the aim of this article is to commemorate EJIM’s 15th anniversary with an in-depth and comprehensive review of the journal’s kn...
Article
Full-text available
Acknowledging that social influence is complex and multifaceted, this article introduces a new theory to account for the complex relationships among the manifestations of social influence. The new theory, which is called the theory of social influence, theorizes the relationships between social connectedness, social distancing, social norms, social...
Article
Full-text available
Customer engagement (CE) is a marketing concept that emerged after the new millennium. Despite flourishing interest on CE among marketing academics and professionals, no review, to date, has provided a comprehensive overview of the past, present, and future trends of CE. Instead, past reviews on CE are often limited to conceptual (e.g., construct)...
Article
Corporate social responsibility (CSR) and cost of capital (COC) have been investigated in the past but not in tandem with policy intervention. This paper examines the impact of CSR on COC together with the policy intervention of mandatory CSR. This study uses a sample of 512 nonfinancial firms in India as a case and the costs of debt (COD) and equi...
Article
Full-text available
Although research has explored ways to encourage sustainable consumption, many problems of unsustainable consumption remain, suggesting a need to reconsider current approaches to managing sustainability issues. This paper introduces the sustainability pyramid, which suggests that the goal of sustainable consumption and production—that is, UN SDG12—...
Article
Full-text available
The market for luxury is no longer exclusive to the affluent society and the prevalence of conspicuous consumption among the mass society is a testament to the rise of mass prestige (masstige). Of particular interest in this study is fine dining, a luxury service that consumers pursue and enjoy in the hospitality industry. Though many studies on lu...
Article
Full-text available
Sustainable finance is a rich field of research. Yet, existing reviews remain limited due to the piecemeal insights offered through a subset rather than the entire corpus of sustainable finance. To address this gap, this study aims to conduct a large-scale review that would provide a state-of-the-art overview of the performance and intellectual str...
Article
Full-text available
Many studies have focused on internationalization, with few shedding light on de‐internationalization. In this article, we contended that de‐internationalization is common in a world of matured globalization, yet it remains underexplored. We sought to build on the seminal articles on de‐internationalization by extending our understanding of the con...
Article
Workplace incivility (WI), since its formalization as a research construct in 1999, workplace incivility (WI) has come to occupy an increasingly important place in professional and academic discourse, resulting in exponential growth in its research output. This study mapped the terrain of extant research on WI, conducted over 22 years (1999–2021),...
Article
The Journal of Behavioral and Experimental Economics (JOBEE) celebrates its 50 th year in 2021. To commemorate its 50 th anniversary, this study presents a retrospect on the journal's journey since it began publishing in 1972. We find that the journal has since grown in terms of both the number of annual articles and citations. The contribution bas...
Article
Full-text available
Research on promotion mix and brand equity remains fragmented and piecemeal. Moreover, a joint study of the two marketing concepts in a low involvement product setting is non-existent. This study addresses this gap by adopting: (1) established theoretical lenses—Kotler’s promotion mix (advertising, sponsorship, sales promotions, and public relation...
Article
Preventive health is a key, yet nascent, area in health marketing that deserves greater attention in order to fullfil its promise for improving public health. This paper aims to contribute toward this cause by developing and testing a framework for preventive health marketing. To do so, this paper employs the Health Belief Model (HBM) as a theoreti...
Article
Abstract Purpose – Career Development International (CDI) is an established source of scientific research on careers and development. The journal reached its 25-years milestone in 2021. To commemorate the occasion, this article endeavors to provide a retrospective of the major trends, research constituents, thematic structure, and key factors expla...
Article
Religion is widely regarded as a social force that shapes entrepreneurship and business (EB) activity, behavior, and practice. However, a holistic review of religion and EB literature remains elusive, which could impede the field's advancement when competing arguments are introduced and pure replications are pursued. Therefore, this study conducts...
Article
Economic Modelling (EM) is a premier journal for policy-relevant economic models. However, so far, no retrospective studies exist for the journal. This study addresses this gap using a machine learning n-gram (bigram and trigram) analysis. The survey results find that the journal has contributed to 9,517 topics, with 69 topics covered in at least 1...
Article
The Journal of Advertising (JA) is a leading journal devoted to the development of advertising theory and practice. In celebration of JA’s 50th anniversary, this article presents an in-depth retrospective of the journal and compares it with the other leading advertising journals, such as Journal of Advertising Research (JAR), International Journal...