Weerakoon Ranjan

Weerakoon Ranjan
University of Kelaniya · Department of Sport Science and Physical Education

Master of Science

About

24
Publications
89,804
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21
Citations
Additional affiliations
July 2012 - present
University of Kelaniya
Position
  • Lecturer

Publications

Publications (24)
Research
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Adidas company background was analysed and studies thoroughly to understand Adidas’ strategic changers and change management. The Adidas Company has evaluated by using method of SWOT and PEST for understanding company strengths, opportunities, weaknesses and threats, for providing critical explanation of their strategic management and its effective...
Article
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This paper will illustrate the meaning and importance of human resource management (HRM), human resource planning, and strategic human resource management, which are critically important for an organization’s effectiveness and must be effectively managed (Doherty, 1998). This study used the literature review method to acquire its final results. The...
Article
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Abstract “There is currently no internationally recognised method of analysing the benefits of hosting major sporting events. Every country and consultancy uses its own different methodology and there is no accepted standard that allows the comparison of major sporting events” (Global Sports Impact Survey, 2014, pp.3). Therefore this article has an...
Article
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Abstract Nike’s financial statement was analysed and studied thoroughly to understand Nike`s financial performance. That financial statement includes balance sheet, income statement and cash flow statement. The financial performance of Nike has evaluated using methods of Horizontal analysis, vertical analysis tends analysis and selected key ratios...
Article
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The primary aim of this study is to address the importance of issues and challenges in relation to local community and sponsors of international sport events. This report is built on and primary and secondary data. The analysis concentrate on the social issues and sponsorship challenges, due to the fact that the environment pollution, increase crim...
Article
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The current study was aim to identify the barriers and challenges face by sports entrepreneurs in Sri Lanka. Qualitative research approach has employed to understand barriers and challengers of sport entrepreneurs in Sri Lanka. Primary source of data have used for the study and semi-structured interview has applied to collecting data from selected...
Article
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This paper focuses its attention on understanding the impact of home gardening on the mental wellbeing of Sri Lankan men and women during the COVID-19 pandemic. It also investigates whether gender affects in the effects of home gardening on the mental health of people. Primary data was used to understand the effects of home gardening on the mental...
Article
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This paper focuses its attention on understanding the impact of home gardening on the mental wellbeing of Sri Lankan men and women during the COVID-19 pandemic. It also investigates whether gender affects in the effects of home gardening on the mental health of people. Primary data was used to understand the effects of home gardening on the mental...
Article
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The main purpose of this research paper is to identify how home gardening affects the mental well-being of people. Secondary source of data was used to thematically analysis the impact of gardening on an individual's mental wellbeing. Thus, purposive sampling method was employed to select relevant literature for understanding effect of home gardeni...
Article
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The purpose of this research paper is to reexamine the literature sources on the barriers and challenges faced by sports entrepreneurs in running their businesses. Many barriers have been identified through reviewing the sources of various research articles. Secondary sources of data were collected by using the purposive sampling method. In additio...
Article
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The study was examining characteristics of volunteer motivation and factors responsible for the volunteer satisfaction using Bang and Challadurai's (2003) volunteer motivation scale and Kuhn and Guzley's (2002) volunteer satisfaction index. The sample was selected by using random and snowball sampling methods. A Likert-scale online survey was used...
Article
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The purpose of the study is to identify the barriers and challenges which affect the recreation participation of university students. In this study, the primary source of data was used to understand the barriers and challenges of recreation participation and the secondary source of data was used to formulate the theoretical framework of this study....
Article
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Advertising acts as strong promotional mix element in marketing influencing brand communication activities to result favorable consumer responses. However, empirical and practice related arguments still question on the effectiveness of advertising in the cluttered media environment whereas creativity still plays a significant role avoiding such cha...
Article
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Advertising is one of the vastly applied marketing communication tools in the world and creativity plays a significant role within resulting positive consumer evaluations. Meanwhile, celebrities are used in advertisements across the world reporting a tremendous rate of use in all types of media. Some argued that the effectiveness of celebrities is...
Article
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The current study illustrates sports volunteer motivation, satisfaction, the interrelation between motivation and satisfaction, contributing factors for motivation and satisfaction, and introduced models for sports volunteer motivation and satisfaction. This study has used thematic analysis to acquire final results, and also relevant literature has...
Article
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Product differentiation is a unique marketing strategy for attracting consumers to a particular product. Therefore, managers are promoting a special characteristic of their product. The Sport products are deferent from other consumer products and it has special features. Therefore, the purpose of this study in general terms, is to explore the uniqu...
Article
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The governments of United Kingdom have introduced and amend several sport policies under their governing periods. The purpose of this report is understanding and examining UK sport policy reforms and its affect to country's sport sector during last decade (from 2000 to 2012). This study is used basically secondary data and were collected by using p...
Conference Paper
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The study title is " the challengers of National Olympic committee in Sri Lanka for implementing environmental sustainable principles at sport event " which is empirical nature of study that is used qualitative approach for the data analysis. This study main purpose is to discover the Practical challengers of National Olympic committee when they ar...
Article
Full-text available
Sport is playing an important role in current global world which is universal language of spreading ethical values throughout the world. At present, sport has become professional after the globalization. Therefore, there are slowly disappeared core ethical values in sport which is leads to increased violence and violation within the sport. The obje...

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Projects (3)
Project
The study title is “the challengers of National Olympic committee in Sri Lanka for implementing environmental sustainable principles at sport event” which is empirical nature of study that is used qualitative approach for the data analysis. This study main purpose is to discover the Practical challengers of National Olympic committee when they are implementing environmental sustainable principles. This study is mainly base on primary data, which are collected by semi Structure interviews as well as used secondary data from related academic report and wed sites. This study is used non probability sampling method for select the research sample. The findings of this study are: NOC has lack of opportunity to involve in policymaking process of Sri Lankan sport sector, officials have not autonomy to get decision in sport sector, and sport facilities are located in unsuitable locations. In this context, researcher recommended, NOC should have opportunity to involve in sport policy making process, politician should give autonomy to sport officials implementing sport policy, and NOC and government should have to build up proper channel for exchanging each other ideas. This study is only focused practice challenges of NOC when they are implementing environmental sustainable principles, further researchers could be done the ways that can be reduce this practical challenges as well as can be done reasons for happened this kind of changes.