Wanda Grimsgaard

• Professor
• Professor of Visual Communication at University of South-Eastern Norway

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the p...

Design kan vaere et strategisk verktøy for å posisjonere, skape positive assosiasjoner, forsterke og øke verdien på merker og merkevarer. Design kan reflektere og materialisere virksomhetens strategi og verdier overfor kundene. Studier viser at strategisk utvikling og bruk av design kan vaere en suksessfaktor for innovasjon og ny-skaping. Likevel u...

Strategy is the third of six phases in a strategic design process presented in the book Design and Strategy. It is about the strategic anchoring of a design project. It involves the development of the company's goals and strategies, and the use of strategy as a management tool for the design process. It requires sufficient insight into the company'...

Strategic design, an emerging field is gaining momentum, as it combines strategy and design to achieve business goals. Nevertheless, many of the design processes currently in use have more limited rigor and depth needed to work strategically with design within an international context. A comprehensive six-phase step-by-step process is developed to...

Production is the fifth of six phases in a strategic design process presented in the book Design and Strategy. It is about realising and implementing the solution developed through the previous phases. Production involves making one or more products by mechanical, manual or digital means. It can be manufacturing a product, building an exhibition st...

Initiation is the first of six phases in a strategic design process presented in the book Design and Strategy. It is about ensuring a good project start and facilitating a positive and predictable collaboration between the client and the designer. It involves clarifying which task is to be solved and defining clear frameworks and conditions. Meetin...

Management is the sixth and last of all the phases in a strategic design process presented in the book Design and Strategy. It is about how the business can manage, control, and operate the assets created through a design project. Design templates and design manuals are necessary for ensuring the proper use of the design. Consistent design use help...

Design is the fourth of six phases in a strategic design process presented in the book Design and Strategy. It is about developing design solutions based on the previous phases of initiating the project, gathering insight and developing strategy. The challenge lies in linking the verbal to the visual, bridging the gap between strategy and design. I...

Insight is the second of six phases in a strategic design process presented in the book Design and Strategy. It is about acquiring the knowledge and understanding necessary to carry out a design project. This may be done through studies, surveys, interviews, observations and analyses. Insight can also be gained through design, by exploration, exper...

In this publication, we present a summary of the Erasmus+ project "GoDemo". GoDemo was a strategic partnership between Vestfold county council, Vestfold museum, the University of South-Eastern Norway, Nøtterøy upper secondary school (all Norway), Zespol szkol nr 1 im. Powstancow wielkopolskich w Swarzedzu (Poland), Helen-Keller Schule Weinheim (Ger...

Alle virksomheter trenger en forretningsstrategi og en visuell profil. De må også kunne kommunisere hvilke produkter og tjenester de kan tilby sine kunder. I skjæringspunktet mellom strategi og design ligger nøkkelen til suksess. Design og strategi presenterer en strategisk designprosess i sin helhet, samt et mangfold av metoder for innsikt, strate...