About
11
Publications
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Introduction
Current institution
Additional affiliations
August 2024 - present
November 2019 - July 2024
Education
September 2009 - August 2014
February 2002 - February 2004
January 1994 - January 1996
Publications
Publications (11)
The concept of guanxi has a strategic role in the development of WeChat business. The purpose of this study is to explore how can Muslim female entrepreneurs use the guanxi to build WeChat business development strategies. The authors use a qualitative research design and the data for our survey was obtained from 8 female entrepreneurs in Yiwu city...
New media entrepreneurship is already the most popular business model today. The purpose of this study is to demonstrate the motivation and strategies of Muslim women entrepreneurship on WeChat. Design/ Methods/ Methodology - Using a qualitative research design, the data for our survey was obtained from 8 female entrepreneurs in Yiwu City. The auth...
Long before Covid-19 transitioned in our lifestyle and the ‘New Normal’ began, digital communication through instant messaging application in smartphones has been used over the conventional way of communicating in Malaysia. WhatsApp is the most preferred application when it comes to communicating with peers, friends and family and that is also true...
Relationship studies have emerged tremendously as an important field of study in
communication science, particularly in the field of Public Relations. However, the influence of Organization-Public Relationship (OPR) attributes in the education industry remains understudied. The purpose of this study was to investigate the relationship between OPR a...
The Covid-19 pandemic that hit globally in 2020 has profoundly impacted the tourism industry. Destination marketing organizations (DMO) have adapted their strategy by shifting more into visual content on social media as part of their survival mode. This paper attempts to explore how the Indonesian official DMO con-structed its social media (Instagr...
This study aims at exploring the process of female homosexuals (lesbian) in disclosing and negotiating their stigmatised identity. A lesbian couple participated in the study's in-depth interviews focusing on their experience and self-disclosing strategies on being a part sexual minority and living in Indonesia as a socially conservative religious-b...
Malaysia suffers from many flood disasters in the last decade due to an intense change in the climate regime. Local studies have been conducted over the years to address the flood issues in Malaysia dated back as early as 1990s up to the most recent in 2014. It is important at this stage to point out that there are less traceable documented researc...
Reputation is posited as a communicative construct that is developed through conversations with and among publics. However, to date, research in the field of Reputation Management has been largely defined by management and business scholars. The absence of a fully explicated definition with an emphasis on reputation has limited theory building in P...
This paper follows a critical approach in exploring the philosophical underpinnings and key features of dialogue in public relations practice and thinking. It argues that dialogue has been uncritically equated to two-way symmetrical communication, which has not done justice to the nature of dialogue, and has effectively stifled concrete development...
