Wajid Hussain Rizvi

Institute of Business Administration Karachi | IBA · Marketing

While major religions espouse moral values encouraging prosocial behavior, the empirical evidence supporting the effectiveness of religious influence on such behavior, as proposed by the religious pro-sociality hypothesis, remains inconclusive. To explore this further, we conducted two studies to test this hypothesis in Pakistan, a Muslim-majority...

In this study, the development of an e-learning portal for university students is presented. The portal is based on responsive web design which is accessible from anywhere, at any time and on any device. A complementary user experience evaluation methodology consisting of heuristic evaluation, usability testing, user experience questionnaire and ey...

E-learning is a convenient way of learning through a portal. E-learning is being increasingly adopted in the world; however, the factors that influence the intention of users for accepting the e-learning technology have not been sufficiently explored, particularly in developing countries. Although many e-learning acceptance models do exist, the res...

This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected outside fast food restaurants across Karachi using systematic sampling. Every fourth person exi...

Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the context of car buying. Structural equation mod-eling was used to affirm the hypothesized relationsh...

This study investigates overshadowing effect of a celebrity. A term brand visual eclipse (BVE) is coined, the BVE occurs when brand fixation spent is minimal of the celebrity fixation spent. High BVE occurs when brand receive less than or equal to twenty percent fixation spent of the celebrity; moderate BVE occurs when the brand receives more than...

The use of smartphones as a learning tool in education is on the rise, causing a rapidly developing use of mobile learning (m-learning) in both developed and developing countries. The key features of smartphones, i.e., mobility, ubiquity, lightweight, low-cost and connectivity from anywhere and anytime, enhance their usage in a variety of ways. M-l...

This paper explores the role of emotional intensity as a determinant of emotional confidence and purchase intentions. It analyzes the difference between low and high emotional confidence and emotional intensity groups in terms of their purchase intentions in the car buying context. Only valence and combined valence-intensity structural models were...

This paper examines the factors that influence purchase intentions in the car buying context. Product attributes such as comfort level, brand name, affordability, resale value, serviceability, color, fuel efficiency, interior, entertainment and safety features are used to determine purchase preference. The results suggest that perceived behavioral...

This study investigated the influence of a mobile learning (M-Learning) application on the learning outcomes of university students. The learning outcomes were assessed in terms of secured score in the Communication Skills course using the App for the period of one semester. The M-Learning App was developed for university students to make learning...

Brand loyalty has been at the heart of marketing strategy as one of the key factors that drive revenues and success of a brand. Consumers’ emotional connection with a brand is considered key to assess strength of loyalty for long-term sustainability of a brand. Affective certainty toward a brand as a result of brand experience can lead to brand loy...

Abstract: This study explores the impact of various factors on students' intention towards the acceptance of mobile learning (m-learning) technology. Use of extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model in the context of m-learning has been limited. This study explores its use and further refines UTAUT2 in the context o...

This study explores the impact of various factors on students' intention towards the acceptance of mobile learning (m-learning) technology. Use of extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model in the context of m-learning has been limited. This study explores its use and further refines UTAUT2 in the context of m-learni...

The direct influence of emotional responses on thinking is firmly established in the literature. The assumption that emotion has primacy over cognition challenges conventional wisdom that both attitude and confidence are primarily cognitive in nature. In order to examine this particular assumption, an alternative conceptualisation has been introduc...

Knowledge creation within an organization arises from socialization, externalization, combination and internalization of knowledge resources. This paper contributes to the body of knowledge management literature by providing an empirical validation of the knowledge creation process in the context of Pakistani banks. A sample of 346 cases was select...

This exploratory study deals with the core issues related to the operationalization of knowledge management in knowledge-intensive Pakistani banks. In terms of scientific relevance, this study is important, because it contributes to the body of literature on knowledge management issues in the context of banks in Pakistan. A qualitative research app...

This exploratory study deals with the core issues related to the operationalization of knowledge management in knowledge-intensive Pakistani banks. In terms of scientific relevance, this study is important, because it contributes to the body of literature on knowledge management issues in the context of banks in Pakistan. A qualitative research app...

This paper presents findings from the usability study that was conducted for the newly developed mobile learning App for the children. The App facilitates the children aged between 4 and 9 of Class-KG and Class-I to learn English with the help of their native language named Sindhi. After the pilot study, actual usability test was conducted with 100...

Electronic Payment Systems (EPS) have been improving individuals’ quality of life through providing ease of payment for online transactions. The effects of trust and security on the use of EPS have long been recognised in e-commerce literature. However, very few studies have examined these two concepts from the viewpoint of users. This study has de...

Online shopping has become a common phenomenon in today’s fast paced life with customers resorting to the internet to make even the most trivial purchases. With advancement in technology, e-commerce has transcended all barriers that could hinder its growth and expansion.

Abstract: The aim of this study was to evaluate and assess the index of bacterial contamination in different wards of the Public Sector Hospital of Sukkur (Teaching) Pakistan; whether or not the air contamination was statistically different from the acceptable level using active and passive sampling. In addition to this main hypothesis, other inves...

In a system development process, usability evaluation is a crucial part of the process. The purpose of this paper is to test the usability of new developed application called “DARSGAH” for getting optimum outcomes from m-learning (Mobile Learning) technology. This application provides learning opportunities to University students. Initially, pilot...