V.R. Prybutok

V.R. Prybutok
University of North Texas | UNT · Department of Information Technology and Decision Sciences

PhD

About

295
Publications
157,904
Reads
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9,041
Citations
Additional affiliations
August 1991 - present
University of North Texas
Position
  • Regents Professor

Publications

Publications (295)
Article
Full-text available
The pandemic that began in December 2019 in Wuhan, China has spread worldwide and infected millions of people across the globe. To combat COVID-19 scientists developed vaccines in record time. Without proper vaccine distribution, the country would suffer from low coverage rates and the virus would continue to spread. We are losing over three thousa...
Article
Purpose This study aims to investigate the determinants of cloud computing usage behavior by exploring trust, several trust antecedents, risk perceptions and the direct and mediating relationships of trust and perceived risk on the intention toward the behavior. Design/methodology/approach An online survey was administered to 1,228 cloud technolog...
Article
Purpose This study aims to examine the relationship between emotional attachment (EA) and intelligent personal assistant (IPA) continuance intention. While existing theories emphasize purely rational and goal-oriented factors in terms of information technology (IT) continuance intention, this research examines how users' EA toward technology impact...
Article
A primary objective of blockchain technology is to address information security and efficiency issues related to existing information sharing systems. For the sharing of health records, little is known about the application of blockchain in management information systems. There are strict regulations for sharing health information due to insecure s...
Article
Full-text available
Mobile advertising accounted for 137 billion dollars or 55% of 2021 U.S. total digital advertising expenditures. Delivery time and tone of language in advertisements (ads) are two little explored characteristics in mobile advertising. This paper examines how morning delivery and the use of a friendly language tone in ads are related to customer pur...
Article
Full-text available
Socially engaged older adults are less likely to decline in health and happiness and have a higher quality of life. Building upon this premise, examination was conducted on the domains of social determinants of health, specifically the social and community context per Healthy People 2030 objectives. These mechanisms of social interaction, in the fo...
Article
Full-text available
In the past decade, cities around the world have published their open data as a new service. Some have used this service innovatively, as a vehicle to improve service quality, efficiency, accountability, and transparency. While some studies highlight open data success stories, others show a lack of supporting evidence. In either case, cities curren...
Article
Considering climate change and global warming, a transition from gasoline cars to electric vehicles (EVs) can progress toward reducing the carbon footprint and improving air quality. As young consumers prepare to become future automobile users, this research focuses on their EV perception, attitude, and cost considerations in a car-rental setting....
Article
Despite a current level of uncertainty, taxi service companies are incorporating autonomous cars in their services. This study examines factors influencing consumers' initial trust in autonomous taxis to extend trust model research and develop a new model in autonomous taxis. The new model examines the influence of trust base factors and subjective...
Article
Information technology (IT) is considered as a key to business success by academia and industry. Notably, IT has evolved to an organization-level role that is far beyond previous technology supports and information storage functions; rather, it serves as a core analytics tool, combined with machine learning and artificial intelligence, to facilitat...
Article
Aim/Purpose: Cyberbullying (CB) is an ongoing phenomenon that affects youth in negative ways. Using online news articles to provide information to schools can help with the development of comprehensive cyberbullying prevention campaigns, and in restoring faith in news reporting. The inclusion of online news also allows for increased awareness of cy...
Article
Full-text available
This systematic review emphasizes the need for technology use in older adults to reduce social isolation. With the advancement of technology over the years, the effectiveness of interventions based on its use can be examined to see how these can address the problem of social isolation and enhance social wellbeing. We focus on identifying how older...
Preprint
Full-text available
Computer security is a growing issue that impacts organizations in virtually all industries, and data breaches impact millions of customers and cost organizations millions of dollars. Within the last five years alone, huge data breaches have been experienced by organizations such as Marriot, Equifax, eBay, JP Morgan Chase, Home Depot, Target, and Y...
Article
Full-text available
Purpose Information security is a growing issue that impacts organizations in virtually all industries, and data breaches impact millions of customers and cost organizations millions of dollars. Within the past several years alone, huge data breaches have been experienced by organizations such as Marriot, Equifax, eBay, JP Morgan Chase, Home Depot,...
Article
Social commerce is a new development in e-commerce and social networks. Consumers belonging to various social communities of interest often rely on information generated by these communities to make online purchase decisions. This empirical research study explores the relational and security aspects of social commerce. It looks at technology-enable...
Article
Demographic changes in the United States increased diversity among employees and sales agents. Hispanics, the largest minority group, are expected to account for the majority of employment growth over the next several years. Yet, little is known about how this group’s intrinsic and extrinsic sales motivation affects tenure. Using operational and ea...
Article
Social commerce is an emergent business model where user-generated content is a valuable source of information that minimises the risk and ambiguity surrounding online purchase decisions. This study examines the user-generated content represented by reviews and recommendations (electronic word of mouth or eWOM) by contrasting customer (peer) vs. au...
Article
Purpose Previous sales control research has limited the definition of outcome controls exclusively to sales outcomes in an outside sales context. In addition to sales outcome controls, inside sales managers use phone operational outcomes to influence inside sales agent performance, supporting the need to expand the broader definition of outcome con...
Article
This research establishes a theoretical framework for evaluating antecedents of the information seeking behaviors of online forum participants with chronic obstructive pulmonary disease (COPD). We evaluated the proposed framework using partial least squares structural equation modeling (PLS-SEM) after gathering data using a cross-sectional survey....
Article
Purpose The purpose of this study is to explore the direct and indirect effects of perceived provider professionalism and service recovery in enhancing patient satisfaction in a developing country. Design/methodology/approach This study used a survey method to investigate satisfaction among health-care consumers. This study used data collected fro...
Article
The article assesses data science software to evaluate the usefulness of data science technology in addressing concerns such as health disparities. Data science software was analyzed using KDnuggets data related to analytics, data science, and machine learning software. Data science functionalities include computational processes and frameworks tha...
Article
This research develops and tests a social networking site (SNS) responsible impression management (SNS-RIM) model to investigate the impact of social networking site impression management (IM) on users' continued SNS engagement, thereby contributing to information systems research. To collect data, the authors administered a customized survey instr...
Article
Full-text available
This study demonstrates that visual quality is an emergent factor in explaining behavioral intention in online shopping, as online retail technology continues to evolve. The researchers develop, and test a model, in augmented reality (AR) and non-AR contexts, explaining the effect of aesthetic appeal of the interface of a mobile retail app and posi...
Article
Supply chain management (SCM) adoption in a project-based environment brings substantial benefits but requires careful planning and execution. The current research examines a number of publications that are relevant to both SCM and project management in project management journals. First, we identify the key antecedents of successful SCM implementa...
Article
Relational connectedness is an important factor for identifying requirements of and building long-term customer–organization relationships. This research investigates how the relational connectedness construct connects with relationship marketing theory. The empirical study provides greater insight into relationship marketing by comparing two model...
Article
This research posits and empirically tests the relative importance of five key determinants of service quality in fast-food restaurants (FFRs, also known as quick-service restaurants) in the United Arab Emirates (UAE). Using a survey methodology, data were collected from 491customers to test the proposed model and associated hypotheses. The structu...
Article
Purpose The lack of clarity in defining data science is problematic in both academia and industry because the former has a need for clarity to establish curriculum guidelines in their work to prepare future professionals, and the latter has a need for information to establish clear job description guidelines to recruit professionals. This lack of c...
Article
This research investigates the extent to which Mobile Augmented Reality (MAR) apps can influence user attitudes and shopping behavior. It empirically explores user experience and examines its effects on consumer perceptions of hedonic and utilitarian gratification, informativeness, and ease of use. Findings indicate perceptions of gratification and...
Conference Paper
Aim/Purpose: This study builds upon theory to develop and test a parsimonious model of service quality importance, the Higher Education Service Quality Importance (HESQI) Model, for use in standardized, frequent surveys of student satisfaction in higher education service delivery. Background: Educational institutions operating in the higher educati...
Article
The purpose of this research is to investigate how the consumer’s trusting mechanism influences their behavioral adoption intention in the context of genetic testing. Based on the technology acceptance theory and trust formation theory, the research posits and develops a comprehensive trust model by integrating trust-related factors that correlate...
Article
Full-text available
Social inclusion fosters interpersonal relationships that reduce social isolation and enhance wellbeing in older adults. This study finds that socially engaged older adults are less likely to decline in health and have more wellbeing than those less engaged. The connection between wellbeing and social engagement is examined with hypotheses that the...
Article
Full-text available
Comprehensiveness is one of the most important textual content features of online review and exhibits significant impacts on consumer’s buying decisions. This paper explores the effect of air quality on review comprehensiveness by using a large-scale daily restaurant review dataset. By applying panel data and text mining method, we report an emotio...
Article
Purpose Previous sales research remains limited to analyzing the influence of sales activities with sales agent tenure. To date, research on this subject has focused on the downstream direct or indirect impact of sales activities to sales performance, failing to consider whether sales activities impact a sales agent’s tenure. This paper aims to ass...
Article
Overview of mobile development in three continents.
Article
Purpose Through the use of netnography, the purpose of this paper is to investigate the interaction of 192 inside sales agents who collaborate within discussion forums to create communities of practice (CoPs). Drawing on situated learning theory and inside salespersons’ discussion forums, this study showcases how inside sales agents use CoPs to bet...
Article
Understanding the factors that determine a user’s decision to continue using cloud storage services is critical for providers and their users. We integrated Stimuli Organism Response (SOR) and Information Technology (IT) continuance decision model to develop a new model. In addition, we selected two quality attributes (i.e., reliability and flexibi...
Article
This research furthers understanding of whether consumers of cloud-based service platforms can distinguish between gap theory dimensions (i.e., expectation and performance) on these platforms. We build upon and extend the work of (Natesan and Aerts, 2016) by applying confirmatory factor analysis on gap scores from survey data to develop and test an...
Article
Smart product recovery decision-making (SRDM) plays a critical role in the closed-loop manufacturing chain. SRDM can facilitate the maximum reclamation of End-of-Life product value while achieving sustainability. Ubiquitous information and computational intelligence technologies empower the implementation of SRDM. These emerging smart technologies...
Article
Full-text available
There is a surge in the development of decision-oriented analysis tools intended to extract actionable information from text. These tools integrate various text-mining methods that were performance tested in a manner that was often biased toward the new system. Those tests primarily utilised descriptive measurement criteria and test datasets that a...
Article
Full-text available
Purpose The purpose of this study includes two parts. First, it introduces a machine-based method for model and instrument development and updating that integrates large sample qualitative data. Second, a new model and instrument for e-commerce customer satisfaction are developed. Design/methodology/approach The research occurs in two phases. In P...
Article
Full-text available
Insurance telematics is a recent technology-enabled service innovation advanced by insurance companies and adopted by millions of drivers worldwide. This research study explores the insurance telematics technology acceptance and use among the new Millennials generation, which represents both a challenge and an opportunity for insurers. Drawing on t...
Article
This research develops and tests an extended Expectation-Confirmation Model (ECM) framework to investigate IT continuance behavior for the workplace and personal use. After collecting empirical data from emerging technology users, the authors created a new model that considers the oft-slighted bilateral nature of user satisfaction, which is divisib...
Article
Quality management (QM) research has frequently focused on investigating the QM system, while a collective consideration of the effects of individual QM practices on organizational performance and performance dimensions remains an under-investigated area of research. The current research provides insights for expanding quality management theory usi...
Article
An online clinic appointment system (OCAS) is an example of health information technology (HIT) innovation in the healthcare industry. An OCAS can help healthcare organizations to improve the efficiency of information exchange for patients and transform a clinic-centered practice into patient-centered practice. This research uses an enhanced trust...
Article
An online clinic appointment system (OCAS) is an example of health information technology (HIT) innovation in the healthcare industry. An OCAS can help healthcare organizations to improve the efficiency of information exchange for patients and transform a clinic-centered practice into patient-centered practice. This research uses an enhanced trust...
Article
This research proposes a theoretical model explaining the roles of multiple mediating factors – product quality, service quality, and information search –in the association between product involvement and store loyalty. The extant literature has examined different determinants of store loyalty but paid less attention to understand the link between...
Article
eHealth offers promising tools and services to manage and improve the quality of health as well as the potential to provide accessible health information all over the world. The relatively low adoption rates among eHealth users motivates us to develop an integrated model to explain the learning process and provide essential antecedents of eHealth b...
Article
While some cities attempt to determine their residents’ demand for smart-city technologies, others simply move forward with smart-related strategies and projects. This study is among the first to empirically determine which factors most affect residents’ and public servants’ intention to use smart-city services. A Smart Cities Stakeholders Adoption...
Article
This research examines the demand-dependent product recovery decision-making problem for a batch of products that undergo remanufacturing/dismantling via a hybrid recovery system. Product recovery provides an attractive approach to achieving sustainable manufacturing. Faced with changing demand, flexible recovery decisions on product recovery strat...
Article
A paucity of research has explored the integration of supply chain management (SCM) and quality management (QM) within an overall organizational context. The investigation of integrating SCM and QM within an organizational framework has the potential to foster theory development of SCM and QM and to strengthen SCM and QM practice. The Baldrige Awar...
Article
Purpose This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included...
Article
Purpose The purpose of this paper is to develop and examine a theoretical framework that evaluates the effects of banking consumers’ justice perception on their post-complaint mindsets. It also aims to help business strategists to customize service failure management activities to achieve a competitive advantage. Design/methodology/approach To e...
Article
Considerable research has examined relationship quality of the in-service transactional customer perspectives resulting from direct customer-initiated contacts with firms, such as during purchases, customer service, and technical support. This study looks at relationship quality through the unique lens of the customer lifecycle, exploring the effec...
Article
The partial least squares (PLS) approach to structural equation modeling (SEM) appears across a wide array of business research publications, including those in operations management (OM). However, the authors’ summary of PLS use in the OM literature suggests some concerns and issues. First, the debate on the use of PLS-SEM is intensifying instead...
Article
This study develops a model, the service quality satisfaction monitoring model (SQSMM), to examine the relationship between the industry standard 73-item Noel-Levitz student satisfaction inventory (SSI) and a new, greatly reduced four-item service quality satisfaction instrument (SQSI). The impact of students’ perceptions of service quality and sat...
Article
Purpose This purpose of this paper is to develop and examine a theoretical framework for evaluating role of corporate social responsibility (CSR) in influencing millennial fast food consumers’ purchasing behavior. It also aims to help business strategists to leverage marketing strategies to achieve a competitive gain. Design/methodology/approach...
Article
Advanced speech recognition technology facilitated the development of voice-based smart devices. Voice user interface (VUI) is now a common feature on smartphones, computers, smart home devices, and car systems. The fragmented and context focused literature on VUI motivates this examination of the relationship between perceived quality and customer...
Article
This research advances a new P2PSNSQual model, a peer-to-peer (P2P) social networking site quality construct. This study derived its theoretical background from SNSQUAL, a social networking quality model, and qualitatively confirmed that two independent dimensions -- perceived usefulness and information quality -- influence the quality of P2P suppo...
Article
Personal social networks (SN) affect health and wellbeing. This study used a multidimensional approach of SN and social determinants of health (SDH) to examine the association between SN and self-reported physical health among the aging population of Agincourt, South Africa. We analyzed the composition of personal SN and used a multiple linear regr...
Article
This study evaluates a theoretical framework exploring the factors that influence restaurant custom-ers' positive-word-of-mouth behavior after a service failure and recovery experience. Anchored in the theoretical framework of justice theory and expectation disconfirmation theory (Oliver 1977), the authors' research examines the complex interrelati...
Article
Video website operators work in a highly competitive market and, thus, cultivating evangelists who keep coming back and spreading positive word-of-mouth (WOM) referrals is important to retain market share and boost sustainability. This study empirically tests a model proposing that social presence elicited by the emerging bullet screen (“DanMu” in...
Article
Full-text available
This study evaluates a theoretical framework exploring the factors that influence restaurant customers’ positive-word-of-mouth behavior after a service failure and recovery experience. Anchored in the theoretical framework of justice theory and expectation disconfirmation theory (Oliver 1977 Oliver, R. L. 1977. Effect of expectation and disconfirma...
Article
The quality of cloud storage services involves the quality of vendors and the quality of service outcomes; its effectiveness is mirrored by trust of the services. This study posits and empirically tests a new model that examines service vendor quality, service outcome quality, and trust as drivers of cloud storage services: the quality trust model...
Article
We posit, develop and test a new mindful product acceptance model that includes the independent variable constructs of perceived ease of use, perceived usefulness, mindful judgement constructs (taste and environmental concerns), trust and perceived safety. Concerns about the environment are addressed in the bottled water context because of its ubiq...
Article
This research develops and tests a theoretical framework that posits and examines factors affecting purchase intention in the fast-food industry. This study proposes a research model and investigates the complex interrelationships portrayed in the model after extracting relevant antecedents from the extant literature and contextualizing them to the...
Article
Cloud computing services (CCS) has altered information sharing and storage behavior. This study in- vestigates this behavior and explores the paradox between industry reports and the academic CCS adoption literature. The majority of the academic literature shows that security and privacy beliefs are the major hindrances to wide adoption of CCS whil...
Presentation
Users’ Continuance Intention towards Smart Devices
Article
Users' engagement behaviors such as likings, sharing and social interactions in online communities are critically important to the viability and the ultimate success of these communities. However, empirical research investigating which posting-related attributes driving these participation behaviors still lags. The purpose of this study is to under...