Vlad I. Roşca

Vlad I. Roşca
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Vlad verified their affiliation via an institutional email.
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Vlad verified their affiliation via an institutional email.
  • PhD MBA
  • Associate Professor at Bucharest University of Economic Studies

About

67
Publications
39,343
Reads
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204
Citations
Introduction
Vlad I. Rosca // • PhD degree in Marketing (2011-2014), • PhD degree in Sociology (2020-2023), • Executive MBA degree (2019-2021), • MA degree in English Language Education and Research Communication for Business and Economics (2010-2012), • MA degree in Business Administration (2009-2011), • BA degree in Business Administration (2006-2009), • BA degree in Marketing (2006-2010) // Research interests: ‣Sports Marketing, ‣Digital Transformation, ‣CRM, ‣Change Management, ‣International Migration
Current institution
Bucharest University of Economic Studies
Current position
  • Associate Professor
Additional affiliations
July 2014 - February 2017
Oracle Corporation
Position
  • NDA Deal Specialist (Non-Discolsure Agreements)
October 2011 - February 2017
Bucharest University of Economic Studies
Position
  • Professor (Assistant)
Education
September 2020 - August 2023
Romanian Academy (Institutul de Cercetare a Calităţii Vieţii)
Field of study
  • Sociology
October 2019 - October 2021
Bucharest University of Economic Studies
Field of study
  • Business Administration
October 2011 - July 2014

Publications

Publications (67)
Article
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This article addresses the perception of various customers regarding the private labels of retail companies. Therefore, the scope of this paper is to illustrate and determine whether specific factors such as the opinion, satisfaction and enjoyment of such labels, influence each other and also the perception of the customer, regardless if the custom...
Article
Through qualitative research conducted with migrant women, this study is relevant for analyzing their perceptions and experiences of gender-based discrimination against them, when looking for a job, for marriage and family reunification, or for studying. It is about a series of difficulties encountered by migrant women in the process of integration...
Article
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This study is important in order to identify the fine link between migration and domestic violence. Through qualitative research, the study is based on three face-to-face semi-structured interviews, conducted via Zoom, between June 2021 and January 2022. The interviewed subjects are women, victims of domestic violence in their family of origin, age...
Article
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This study focuses on the integration facilitators of young migrants in Romania, as resulting from the information gathered through a Photovoice participatory action research method. Young third country nationals were asked to take photos which they thought best summed up their migration experiences. Next to the photos, the migrants were also asked...
Article
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This sports media research uses a single case study approach to investigate the effects of the COVID-19 pandemic on the mediatic consumption of sports heroes. The case of airing the “3mm” documentary film about WTA tennis player Simona Halep on Romanian television is being analyzed. The theoretical framework is set around the concept of parasocial...
Article
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This paper sets out to investigate the impact of the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity) on the vulnerability and resilience of incoming migrants in Romania, as well as on their integration patterns. Vulnerability and resilience are conceptualized through the four elements of the VUCA world. Data was collected through 35 sem...
Article
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Using an exploratory research, this paper aims to gain in depth information on Moldovan migrants in Romania across different generations. It focuses on changes in migrants' aspirations over time and how historical context influences coping strategies. The study compares behavior and experiences of earlier Post-Socialist migrants (pioneer migrants)...
Article
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The popular mindset and widespread narrative, at least until not so long ago, was that in outer space affairs the fiefdom belongs, politically and economically, to governments and big businesses. An array of alliances between few states and their privileged partners from the corporate world constituted the highly exclusivist space ecosystem. Little...
Article
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This comparative study focuses on the barriers to social and economic inclusion, as well as the integration and coping strategies of Arab and Moldovan migrants in Romania. We explored the integration barriers they face, the main individual and societal aspects that lead to their resilience, and their self-perception of vulnerability, by carrying ou...
Article
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The article analyzes how third country migrants in Romania make use of occupational strategies to access the domestic labor market. The analysis develops around formal and informal occupational strategies, the latter ones further divided according to Granovetter’s (2018) ‘strong ties’ and ‘weak ties’. Empirical evidence has been collected from the...
Conference Paper
The interwar period brought a remarkable boom to Romanian football. The birth of Greater Romania in 1918 provided a favorable context for the development of football, but also fertile ground for the birth of sporting and regional rivalries that came to define this period. Two of the most significant football teams of the inter-war era in Romanian...
Article
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This article sets to investigate the perceptions of migrants about call center labor in Romania. Narrative evidence was gathered from six oral history interviews conducted between June 2021 and January 2022 with third country nationals who lived in Romania. All of them had call center labor experiences in this country. Narrative research is employe...
Article
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Using a multiple regression analysis, this paper studied existing links between person-job fit and subjective underemployment. Subjective underemployment is a contemporary topic especially in multinational companies, characterized by procedures that often make employees perceive themselves as un-fit with their role. Ten hypotheses were developed in...
Article
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Given the current circumstances regarding the economic difficulties and uncertainties caused by the Covid-19 pandemic, the study of the evolution of the minimum wage is important in order to perform a radiography on the main trends, opportunities and problems in related social policies. The first and second part of the study bring upfront the impor...
Article
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Planet Earth, with its plethora of natural (im)balances, has a venerable age of 4.54 billion years; the (industrial) imprint placed by the human species on it, considered to be not negligible, counts of just little over two centuries; while the digital/IT&C/virtual existence of man, in what we call cyberspace, is reduced to just a few decades. An a...
Chapter
The COVID-19 global crisis goes far beyond its medical roots and has an unprecedented impact on economies around the world, welfare of population and human life, in general, as we used to know it. In most sectors of the economy, large, middle, and small businesses are facing enormous challenges in this period of time and are struggling to adapt the...
Article
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The present paper is a defense of the free-market economy/capitalism as a proper institutional setting for both producing and preserving cultural goods. We argue that culture is best served by a framework in which economic agents can evaluate their cultural consumption and production in a market order based on private property rights and monetary p...
Book
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Any pandemic is not only a threat to the health and safety of the people but may also lead to other significant threats to them. In times of great national uncertainty, the government is called upon to act, and the present pandemic is no exception. In responding to the COVID-19 pandemic exigencies, govern-ments around the world have taken vast and...
Book
Full-text available
https://editura.ase.ro/Kurt-Lewin-Sein-Leben-und-die-Change-Management-Forschung/
Article
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During the Second World War, Kurt Lewin was part of a wider research team commissioned by the U.S. Department of Defense to study how dietary habits of American citizens could be changed so as to avoid protein starvation due to the lengthy war efforts. Lewin’s research on food habits can be linked to his earlier studies on social fields. This paper...
Book
Full-text available
https://editura.ase.ro/Kurt-Lewin-his-life-and-his-approach-to-change-management/
Article
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The research investigates the role of demography in fostering social inclusion around newly promoted football clubs. After addressing the role of being a ‘fan’, the literature review explains the sports-specific promotion/relegation system and how this can influence the coming together of fans in bonding ties with their local communities. Although...
Article
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Corporate social responsibility (CSR) is a praised and promoted business behavior nowadays, widely understood as the entrepreneurs’ and managers’ attempts to make amends for some of the excesses that their economic activities bring about, for instance with regard to environmental negative externalities or to public ecological assets under-provision...
Article
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This research starts from the findings of a previous study (Roșca, 2018) and intends to develop the preceding statistical model through testing new and more elaborated hypotheses based on the recommendations for future research made in the aforementioned work. The current paper tests demographic and transportation related variables for a multiple r...
Article
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The purpose of this research was to investigate what effects demographics, in general, and education, in particular (independent variables x), had on the subjective underemployment (dependent variable y) of corporate employees in Romania. A Likert Scale survey questionnaire was administered to 110 employees of multinational businesses operating in...
Article
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A linear regression analysis (α = 0.05) has been carried out in order to determine whether population age had any influence on motorization in Europe. Analysis results indicate that age has got a direct and positive, yet moderate effect on motorization (Multiple R = 0.0445). As age can explain up to one fifth of motorization (R2 = 0.20), the Findin...
Article
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Widespread belief posits that a relationship exists between results obtained in European football competitions and live attendances at domestic league games. As part of the Europeanization process, international tournaments increasingly attract fans’ attention, often at the expense of national competitions, yet research up to date has focused on a...
Chapter
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***https://editura.ase.ro/Filosofie-si-Economie-Temeiuri-axiologice-ale-comportamentului-economic/ *** Proiectul de cercetare cu denumirea generica Filosofie si Economie a inceput in anul 2015, printr-o fructuoasa colaborare intre membrii Departamentului de Filosofie si Stiinte Socioumane din Academia de Studii Economice – organizati, din 2015, si...
Article
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After the fall of communist regimes, Central and Eastern European states have been encouraged to Europeanise by aligning to Western standards. Even if politics and economy have been primarily concerned, football has often allowed easier and faster contact to occidental cultures than other facets of the civic society did. From a football club perspe...
Chapter
The controlling activity has developed in the past years because of the need of companies to permanently monitor their performance and because of the need to adapt to the changes of the environment. In comparison to some decades ago, the present dynamic changes in the technological and social environment determine companies to be more agile regardi...
Article
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According to pundits, Romanian football is at an unprecedented low in terms of sporting quality and fan followship altogether. A mix of mismanagement and public regulations have transformed football clubs into under-financed organizations, unable to groom their academic work, raise quality players and, subsequently, perform at highest level which u...
Chapter
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Proiectul de cercetare cu denumirea generica Filosofie si Economie a inceput in anul 2015 si, pana in prezent, s-a concretizat prin cele doua volume deja publicate in Editura ASE, avand ca subtitlu Teme si realitati contemporane si, respectiv, Etica si rationalitate economica. Acest al treilea tom – care are ca nucleu teoretic Sensuri ale utilitati...
Article
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The socio-economic impact of structural changes that have affected Romania since 1989 is still being felt. The test of crossing towards market economy still wishes to be passed, although, economic legislation and public administration were harmonized to European model.
Article
Using two sets of bivariate analyses in SPSS, we have tried to find out how sustainable the fish consumption in Romania is. We have used numerical variables, computed based on primary data obtained from Eurostat and the National Institute of Statistics. Two different timespans have been considered: the one prior to the country’s adherence to the Eu...
Article
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The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers' access to Internet has improved. The aim of this paper is to explore the nature of Romanian football club websites from a customer (fan) relationship management...
Article
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The purpose of the paper is to find out and to show how much money Romanian football has attracted from overseas (especially from Europe, the main sales market), as a result of footballer exports during 2006 and 2011. The data analysis wants to show if Romanian football makes more losses or profits as a result of footballer trading with foreign cou...
Article
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The purpose of the paper is to show how boxing managed to remain an affordable and consumable good for the US-American citizens in the times of the Great Depression of 1929-1933, when industrial production was closing. Moreover, while other economic activities faced problems, boxing continued to produce money. The research analyzes the economic mar...
Article
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The paper focuses on the four components of the informational system (Data and Information, Informational flows and circuits, Informational procedures, Ways for treating information) and their adaptability to a football championship. More precisely, the paper presents how the final results of football matches are transformed into information which...
Article
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The entry in an informational society which is developing day by day has increased the importance of economics on the professional sports market. The ways of economy and sport have aways met, but they were never so interdependent as in our days. In order to resist on the market, but especially in order to be competitive and to obtain sporting succe...
Article
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The aim of the article is to present ideas upon which a model of sustaianble development through a football team (or club) can be set in practice. Football clubs represent more than just a simple sporting organization. They are a driver of the economy and of the society, and can also contribute to the local environment. The article focuses upon how...
Article
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Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the most profitable income sources for professional athletes. By acting as ambassadors for their sp...
Article
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The article has the purpose to present the three roles a coach plays at a rugby team: leader, manager and trainer. In his leader role, the coach has to influence the player to follow him on the way of obtaining a common goal, which is, mainly, sporting success. In the analysis of the coach’s leader role, the focus is set on his social relationships...
Article
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The purpose of this descriptive research is to present what kind of corporate social responsibility (CSR) activities English football clubs are implementing. The paper was designed by approaching the examples of the twenty clubs playing in the 2010-2011 season of the Premier League. A key finding is that football clubs are not only interested in th...
Article
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The rationale of this paper is to highlight how a marketing event can be used as a promotional tool by a sporting organization. A case study approach has been chosen for the demonstration. The major findings of the research are that integrating a marketing event in the promotional mix can help a football league to better identify itself with its ta...
Article
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Interpersonal communication plays a key role in obtaining success in sports. Two important parties that communicate in sport are the coach and his athlete(s). The latter one(s) can be seen as the human resources a coach has to manage. These human resources are property of a sports club or team and. In order to improve his management, the coach has...
Article
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This paper tries to develop the sport management literature demonstrating why objectives are so important in the management of a rugby team, and by also presenting two of the factors which influence the choice of objectives for the team: the milieu and the available resources. The research insists upon the idea that a rugby team which targets sport...
Article
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The paper presents how the recruitment and integration process of personnel was managed in Liga Economistului, a football championship in college sport. Sporting organizations, like for example leagues, clubs, associations, federations or teams, may find themselves in the situation of selecting and integrating personnel in order to fulfil needs or...
Article
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This paper presents how, during a period of four years, the management a football league changed its organization structure from vertical to more horizontal, by redesigning it towards a Transactional Network Structure. The transactional network structure allowed more knowledge to be exchanged in the organization and, thus, innovative marketing and...
Article
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The help from sponsors is an important issue for the stability of professional cycling teams. An important share of a team’s revenues consists of the money paid by sponsors in exchange of the right to associate their brands with the team. In exchange of their involvment, sponsors expect to develop their image capital. But the relationship with the...
Article
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In order to obtain succes both in sport, but also in the management, a football organisation must know the marketing environment in which it is operating. The analysis of the environment and the planification of the actions corresponding to it are factors that the football club managers have to take into consideration when making administrative and...

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