Vjosa Fejza Ademi- Professor
- Professor (Assistant) at University of Prishtina
Vjosa Fejza Ademi
- Professor
- Professor (Assistant) at University of Prishtina
About
16
Publications
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Introduction
Skills and Expertise
Current institution
Publications
Publications (16)
This research paper examines the impact of advertising spending on three crucial aspects of brand equity—brand awareness, perceived quality, and consumer purchase intention—in Kosovo's unique market environment. The study aims to offer a detailed analysis of both the actual advertising expenditures and consumers' perceptions of these expenditures,...
Using the secondary data from Eurostat, World Bank, SEE Jobs Gateway Database and Kosovo Agency of Statistics labour source survey results the authors investigate female and youth unemployment as well as the level of inactivity in the labour market of Western Balkans with a particular focus on Kosovo. The results indicate that in Kosovo the unemplo...
This research paper aims to investigate the competition in the banking sector in Kosovo. For the research purpose, secondary data from the Central Bank and commercial banks of Kosovo are used. Besides, the comparison methodology is used to analyze the banking sector for the years 2013-2017. The participation of commercial banks in the banking secto...
Pricing strategies differ for each stage of the product life cycle. Although each stage of product life has its own peculiarities and challenges, the most difficult and challenging stage is setting prices for new products. Therefore, this was the reason which aroused our curiosity to do a research which is based on the theoretical and practical pla...
Purpose: In nowadays economy, the role of Small and Medium Enterprises (SMEs) is continually increasing as they represent the primary source of employment, economic development, poverty alleviation, new product development, and innovations. The SMEs' growth depends mostly upon its internal factors like the entrepreneur related factors and firm rela...
Purpose: The main purpose of this paper is to investigate the effort of financial institutions that support female entrepreneurship in a developing economy as well as the marketing strategies that those financial institutions utilize to increase the awareness of the female entrepreneurs concerning their preferential lending conditions and terms....
Almost two decades after the war, Kosovo is an import-based consumption economy. Its weak export does not get any closer to imports, and this makes the country dependent on foreign assistance and remittances. The structure of the economy, with trade as a dominating undertaking, a sustenance-based agricultur,e and very limited production facilities,...
Considering the importance of understanding, analyzing and studying consumer behavior and
behavior model, it was deemed necessary to conduct a research on this issue. As part of this
research, consumer behavior models in the banking system of Kosovo were studied and
analyzed. The first part of the study is characterized by a review of various liter...
Energy drinks remain one of the most dynamic segments of soft drinks. Recent developments indicate that companies are extending their activities. The fact that the category of energy drinks is so successful is leading to a highly competitive environment. Therefore, to increase profit and to create a firm position in such a competitive market, promo...
Energy drinks remain one of the most dynamic segments of soft drinks. Recent developments indicate that companies are extending their activities. The fact that the category of energy drinks is so successful is leading to a highly competitive environment. Therefore, to increase profit and to create a firm position in such a competitive market, promo...
These days, online shoping is one of the easiest ways to realise our purchuases. But as consumers, are we really aware of this opportunity?As we know, the developing technology gives to order our products through different applications through our smartphones, even when we are not at home. Based on these facts, it seems necessary in the first part...
Financial institutions in today’s economy have no longer the luxury to improve profit simply by increasing revenue. These firms, due to the significant measuring reductions in the financial services industry needed to improve operational efficiencies and merely support existing processes with fewer resources. This paper explains the benefits of Lea...
