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Publications (35)
Az internet az élet minden területén jelen van, és jelentősége egyre inkább növekszik. A digitális tér a fogyasztói lét fontos színtere mind a fiatalabbak, mind az idősebbek számára. Ez alátámasztja az online vásárlással kapcsolatos különféle fogyasztói szegmenseket feltáró kutatás – kiemelve a generációs jellemzők és a másodlagos fogyasztói szocia...
Objective: In today’s highly competitive educational environment, institutions face increasing pressure to enhance their global presence and competitiveness by prioritizing the quality of educational services and student experiences. The integration of artificial intelligence (AI) into educational processes has shown significant potential in improv...
A (gazdasági, környezeti, társadalmi) fenntarthatóság
kérdése kiemelt jelentőségű mind a vállalatok, mind az érintett felek szempontjából. A nagyvállalatok mellett a kis- és középvállalatok (kkv-k) fenntarthatósági szerepe is
felértékelődik, részben a nagyvállalatok beszállítóiként,
részben pedig a fenntarthatósági nyomásgyakorlás következtében. A...
The study aims to present a framework, a so-called Quality
Function Deployment (QFD) house, to enhance the service
quality of higher education institutions (HEIs), supporting the
institutional compliance management issues and processes.
To develop the compliance QFD, questionnaires and focus
group interviews were conducted to determine the ser...
This study contributes to a nuanced understanding of student perspectives, serving as a foundational resource for further explorations and strategic integrations of AI within higher education systems. This research conducted in September 2023 in Hungary delved into the perceptions and perspectives of 222 higher education students regarding the inco...
A fenntartható fejlődés megteremtése a jelenkor egyik meghatározó kérdésévé vált. Az elkövetkező években a kis- és közepes vállalati szektornak (kkv-k) is szembesülnie kell azzal a ténnyel, hogy a fenntarthatósági problémákra való reagálásuk meghatározó lehet versenyképességük, hosszú távú működésük szempontjából. A vállalati fenntarthatósági strat...
Contemporary challenges, such as the continual emergence of innovative solutions and evolving market dynamics, necessitate a re-evaluation of corporate engagements with stakeholders. Therefore, it is imperative for companies to constantly assess and adapt to changes in stakeholder needs and perspectives. A significant part of these challenges deman...
The paper aims to map the learning pathways that exist across generations. Its primary purpose is to describe to what extent different forms of learning influence the acquisition of the abilities and skills required for Internet use in Hungary and whether consumer segments can be distinguished based on the related results. A survey involving 509 Hu...
The discourse on global sustainability strategies, particularly within the realm of mobility, is pervasive in academic literature. A focal point revolves around the endeavour to curtail emissions, recognizing that technological solutions alone are insufficient to ameliorate the adverse consequences of urban traffic. In this context, alternatives su...
A fenntartható fejlődés megteremtése a jelenkor egyik meghatározó kérdésévé vált, a szerzők vélelmezik, hogy e tekintetben a kis- és középvállalatok szerepe felértékelődik a közeljövőben. Tanulmányukban a fenntarthatóság gazdasági, környezeti, társadalmi aspektusainak összetettségével és jelenlétével foglalkoztak a magyar kis- és közepes vállalati...
Recently, there has been a marked shift in societal and market priorities towards comprehensive sustainability, exerting considerable pressure on managers and owners across all business sectors, including small and medium-sized enterprises (SMEs) [1]. Sustainable development of SMEs is becoming an increasingly pressing topic in the context of chall...
Sustainability increasingly become a part of the policies and programs of all countries of the European Union. This results in that the importance of this area is growing apparent in the strategy and operation of companies. However, it does not appear in every company in the same way, with the same strength, through the same sustainability elements...
The service quality literature focusing on higher education has been expanding rapidly parallel with the increasing marketization of the sector which poses new challenges against institutional improvement efforts and the applied management toolkit. The primary objective of our paper is to demonstrate the results of a surveying carried out in the Hu...
Az építési-bontási hulladék jelenti az EU egyik legnagyobb hulladékáramát, így a körforgásos gazdaságba való hatékony bekapcsolása kulcsfontosságú. A téma összetettségére utal, hogy maga a fogalmi meghatározás sem egyértelmű, illetve tovább nehezíti a helyzetet, hogy az építési hulladék nem homogén szerkezetű, így sokféle típusú hulladék kezelését...
Az elmúlt évtizedekben nemcsak a szolgáltatási, hanem szűkebben a felsőoktatási szektorban lezajlott strukturális és finanszírozási változások, a társadalmi-gazdasági környezet támasztotta növekvő elvárások, a hazai és nemzetközi színtéren is intenzívebbé váló verseny a szolgáltatásminőség menedzselése terén is folyamatosan új kihívások elé állítja...
A magyar felsőoktatási intézményekre elsődlegesen a hivatali, állami fenntartású intézményi kultúra jellemző. A jogszabályokban a minőséghez fűződő eljárások, hatáskörök vannak a fókuszban – a dokumentumelemzések alapján megállapítható, hogy a közvetlen fenntartói beavatkozás elterjedt eszköz és a minőség fogalma elsősorban a fenntartó minőségérzék...
A felsőoktatás fokozódó társadalmi-gazdasági szerepének és az intenzívebbé váló hazai és nemzetközi versenynek köszönhetően az intézmények menedzsmentje egyre inkább felismeri, hogy ahhoz, hogy az intézményi szolgáltatásokat igénybe vevők elvárásait a lehető legteljesebb mértékben ki tudják elégíteni, különböző menedzsmentmódszerek, köztük minőségm...
The main objective of the paper is the development of a service quality framework for a
special course by appraising state of the art related to the measurement and evaluation
of higher education service quality, particularly on the course level. By taking into
consideration the similarities and differences between the various models put forward in...
Recently, quality issues have been widely addressed in the higher education sector as a result of which the identification and the role of stakeholders have come to the forefront. When evaluating service quality in higher education, three distinct levels of operation could be taken into account, namely, institutional level, program or faculty level...
Purpose: The purpose of this paper is to demonstrate the evolution of a service quality framework applied for a special type of course aiming at the improvement of students’ professional skills. The PDCA-based improvement of the implemented methodology is primarily based on the feedbacks of two stakeholder groups, namely, of the students and the su...
Purpose
The purpose of this paper is to propose a service quality measuring and evaluating framework for courses that are not part of the regular end-of-semester course evaluation system because of their special characteristics. The results of an academic year-long application are also to be demonstrated.
Design/methodology/approach
Based on the SE...
Due to the problems arising with the application of traditional Likert scales and to the methodological issues when interpreting the results, the concept of fuzzy scales is increasingly applied in service quality context by adding properties to Likert scales with the aim to model human judgement and thinking more precisely and reliably. Following t...
As the idea of providing the best possible level of service quality in higher education
institutions spread, the identification and role of customers have come to the forefront in the related literature. Most studies agree on that students are the primary customers of higher education, highlighting their complex role in the service provision proces...
This paper addresses the issue of service quality measurement and evaluation in higher education and stresses the need to develop sound measures for special types of courses. During these courses students carry out project works under special circumstances and with special characteristics compared to "ordinary" courses where traditional course eval...
Purpose: The purpose of the paper is to propose a service quality measuring and evaluating framework for courses which are not part of the regular end-of-the semester course evaluation system due to their special characteristics.
Methodology: Based on the SERVQUAL methodology and the specific models proposed in the literature, altogether 26 statem...
Purpose: The main objective of the paper is the development of a service quality framework for a special course by appraising the state of the art related to the measurement and evaluation of higher education service quality.
Methodology: The paper examines the available service quality models and applied service quality dimensions proposed in high...
This paper focuses on service quality issues with a specifically designed framework for a special type of course having highly different characteristics compared to traditional courses. As ‘ordinary’ course evaluation methods cannot be utilized in these cases, the primary aim is to introduce the development of a service quality questionnaire in ord...
Problem statement: The application of different service quality measurements and evaluations in higher educational context and the utilization and reliability of results are examined.
Research questions: What are the difficulties in the measurement and evaluation of specific service quality dimensions? How can the reliability of such service qualit...
Problem statement: Students evaluate course quality aspects both at the end of the semester and right after student performance evaluations the results of which often do not correspond.
Research questions: Is there a significant difference between end of the term course evaluations and evaluation results given right after the midterm tests and exam...
Purpose: The main objective of this paper is to analyse the results of a student satisfaction measurement survey conducted at the Engineering Management Programme at the Faculty of Economic and Social Sciences in the fall semester of the academic year 2015/2016.
Methodology/Approach: Differently structured questionnaires were applied for graduated...
