Viviane Seyranian

Viviane Seyranian
California State Polytechnic University, Pomona | Cal Poly Pomona · Department of Psychology

PhD

About

20
Publications
25,862
Reads
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630
Citations
Additional affiliations
September 2014 - present
California State Polytechnic University, Pomona
Position
  • Professor (Associate)
September 2010 - August 2014
University of Southern California
Position
  • Lecturer
Education
September 2000 - December 2010
Claremont Graduate University
Field of study
  • Social Psychology
September 1996 - May 2000
Claremont McKenna College
Field of study
  • Psychology and Government

Publications

Publications (20)
Article
Full-text available
The emergence of the COVID-19 pandemic initiated major disruptions to higher education systems. Physical spaces that previously supported interpersonal interaction and community were abruptly inactivated, and faculty largely took on the responsibility of accommodating classroom structures in rapidly changing situations. This study employed intervie...
Article
Full-text available
The Context Comparison Model (CCM) provides a promising avenue to guide persuasive communication development by highlighting the features of the communication context that require consideration, including source, target, and task variables. The model was tested in a study of global climate change. American participants read a text outlining scienti...
Article
Full-text available
The COVID-19 outbreak spurred unplanned closures and transitions to online classes. Physical environments that once fostered social interaction and community were rendered inactive. We conducted interviews and administered surveys to examine undergraduate STEM students’ feelings of belonging and engagement while in physical isolation, and identifie...
Article
Full-text available
Background. Drawing on social identity theory and positive psychology, this study investigated women’s responses to the social environment of physics classrooms. It also investigated STEM identity and gender disparities on academic achievement and flourishing in an undergraduate introductory physics course for STEM majors. 160 undergraduate student...
Article
Full-text available
We conducted a systematic review of empirical research focused on the experiences of female students in science, technology, engineering, and mathematics (STEM) during middle and high school. Drawing on social identity theory, recent research was synthesized to explore how aspects of the social environment influence STEM identity development. Findi...
Article
New technologies can aid the success of conservation outcomes. Technology alone will not however guarantee conservation success; this hinges on user adoption. Hence, there is a need to understand users’ adoption decisions and how to account for these to streamline the introduction of new technologies. Wildlife law enforcement rangers constitute a k...
Conference Paper
Full-text available
Social identity framing communication strategy (Seyranian, 2013) augments the persuasive power of speeches by employing language that highlights a common identity between the source and the message recipient. Research shows that inclusive language (we, us, together…) is especially effective in increasing the confidence about a change initiative and...
Article
Full-text available
Public interest communications sheds light on how leaders and groups can optimize their social change efforts through strategic and science-based communication that serves the public good. This article examines how insights from the social psychological fields of social influence and intergroup relations can inform public interest communications, d...
Article
Full-text available
Gaps between what scientists and laypeople find plausible may act as a barrier to learning complex and/or controversial socioscientific concepts. For example, individuals may consider scientific explanations that human activities are causing current climate change as implausible. This plausibility judgment may be due—in part—to individuals’ percept...
Article
Social identity framing delineates a set of communication tactics that leaders may use to harness follower support for a vision of social change. An experimental design tested the effectiveness of three social identity framing communication tactics (inclusive language, similarity language, positive social identity language) on follower outcomes. St...
Article
Social identity framing (SIF) delineates a process of intergroup communication that leaders may engage in to promote a vision of social change. As a step towards social change, social identity may need to be altered to accommodate a new view of the group, its collective goals, and its place alongside other groups. Thus, social identity content may...
Article
The pioneering efforts of Moscovici in the late 1960s motivated social psychologists to understand how minority groups affected the majority, and conversely, how the majority affected the minority. The underlying processes of influence have been found to be quite different, and understanding their operation provides insight into the processes of so...
Article
Fiol, Harris and House [(1999). Charismatic leadership: Strategies for effecting social change. Leadership Quarterly, 10, 449–482] provide support for the theory that charismatic leaders introduce social change by employing communication targeted at changing followers' values in a temporal sequence: frame-breaking (phase 1), frame-moving (phase 2),...
Article
Full-text available
Several definitions of majority and minority groups can be found in the social psychological literature. They involve numeric size, power/status, and counternormative position, but size is most commonly used in experimental research to manipulate minority/minority status. Does this practice mirror real-world conceptualizations? To address this ques...
Article
Full-text available
The study of minority influence has advanced considerably since the late 1960s when Moscovici's pioneering efforts brought the minority's role in the process of persuasion and social influence to the forefront. Moscovici's (1980) insight that the underlying processes of majority and minority influence are quite different has been supported, but the...
Article
Full-text available
This research series replicated and extended earlier findings of Gardikiotis, Martin, and Hewstone (2004), who examined via content analysis UK media representations of numeric majority and minority groups. Using news articles from North and South Dakota, where majority/minority population characteristics mirror those of the UK in terms of number a...

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