Vishnu Menon

Reykjavik University

Endocrine-disrupting chemicals (EDCs) in consumer products present a global health concern. Yet, the understanding of consumer perceptions of EDC-related product labels is limited. This study investigated consumer reactions to such labels using data from 602 Scandinavian consumers. The results indicate a positive association between label performan...

This current research contributes to the concept of consumer-based food label equity (CBFLE) by testing the predictive validity of a scale developed by Coderre et al. (2022) in the sustainability and health domains of seafood products. In Study 1 (N = 301; between-within subjects), we found that scores on all subscales, except the (Dis)honesty subs...

Current research in food science has explored the influence of front-of-package (FOP) labeling systems on consumer decision-making, yielding mixed results. We suggest that these inconsistent findings regarding FOP labeling effectiveness stem from a failure to consider a pivotal individual-level variable: consumer susceptibility to FOP labeling (CSF...

Shopping carts, in general, should be suitable for carrying smart technology in the retail store environment. Also, a smart shopping cart can present verbal motivating stimuli to increase healthier food purchases. A conjoint experiment was used to test with a hypothetical purchasing task for young consumers (n=91) the potential of motivating stimul...

As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors and guidelines for professional practice. The current paper investigates how different combinations of signals impact consumers’ c...

As a result of the increased crowding of the retail landscape with health and sustainability signals and hundreds of different certifications and claims, there is a growing need to determine the critical success factors and guidelines for professional practice. The current paper investigates how different combinations of signals impact consumers’ c...

The effectiveness of eco-labels has dominated research on food signaling. Building on signaling theory, we investigate the impact of sustainability tags–unverified sustainability claims–compared to eco-labels–actual awarded eco-certificates–on consumer choice and the willingness to pay (WTP). We add to the underdeveloped “non eco-labels” literature...

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers on a company's Facebook page prefer to be treated. We...

Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signal...

Airlines are increasingly using social media for initiating and sustaining consumer brand engagement through interaction and sharing. This study introduces a conceptual model on brand post engagement on social media and contributes to extant knowledge on the effectiveness of the determinants of such engagement in the airline industry. Facebook bran...

Internet of Things (IoT) presents an opportunity for retailers to develop an environment that makes physical things such as mobile phone, shopping basket, store shelves, digital display, and even the product itself smart, allowing real-time interaction with customers. This study aims to expand understanding of how IoT can influence healthy choice i...

Mobile apps show a heavy usage pattern and compelling growth figures. This study seeks to examine consumers' attitudes toward in-mobile advertisements in terms of mobile advertising value. The samples are from the United Kingdom (UK) and India because the nationals of these countries exhibit a high degree of dissimilarity in a number of Hofstede's...

The impact of subtle environmental factors on choice can be understood through the prism of behavioral economics, whereas the variations of marketing attributes and impact on choice can be measured using conjoint analysis. Using a behavioral conjoint approach, we conducted several reinforcement value maximization and trade-off analyses in an online...

The rapidly changing digital environment has redefined the way most companies interact with their customers. With consumers increasingly adopting digital technologies, a successful digital marketing strategy requires a thorough understanding of how and why consumers behave as they do. The purpose of the study is to explore the possibility of unders...

The impact of complex environmental factors on consumer choices and preferences can be analyzed through the prism of consumer behavior analysis, whereas variations of marketing attributes and their impact on choice can be measured using conjoint analysis. Considering the case of the constantly growing online food selections, we discuss choice-based...

The objective of marketing promotion from the point of view of the Behavioral Perspective Model (BPM) is to identify and facilitate reinforcing brand related communication with consumers at each step of the marketing funnel. The purpose of the study was to analyze content that could increase post popularity on an airline companys Facebook site, ope...

Although the literature establishes the importance of pricing in relation to traditional retailers and e-commerce, few studies consider its importance in social commerce. This study uses eye tracking to examine observational behavior as fixation time on price and the total fixation time on a Facebook page that displays clothing products. This study...

Despite consumer behavior analysis in the offline world, researchers have done rather few studies on online consumer behavior from a behavioral perspective. This is rather unfortunate given the enormous opportunities for experimentation and data gathering in an online environment. We will go through the limited online literature and discuss the opp...

To analyze the importance of social media in consumer purchase situations, we conducted conjoint analysis on consumer decision-making in collaboration with a fashion retailer that uses Facebook as part of their promotional and commerce system. The study involved the comparisons of consumer preference for different marketing attributes by placing th...

The e-mail marketing literature is limited and scattered and in a search for a more systematic approach to research. The few published studies mostly consist of indirect (attitudinal) measures of behavior instead of a direct measurement of the actual variables of interest— consumer economic choice. Furthermore, published research does not focus on...

An e-mail marketing experiment based on the behavioral perspective model was conducted to investigate consumer choice. Conversion e-mails were sent to two groups from the same marketing database of registered consumers interested in children's books. The experiment was based on A-B-A-C-A and A-C-A-B-A withdrawal designs and consisted of sending B =...