About
35
Publications
1,931
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
43
Citations
Citations since 2017
Introduction
Publications
Publications (35)
This paper focuses on the beauty and sartorial choices of young French Muslim women in the Paris area. Through biographies on their morning rituals, this article questions the notion of cosmopolitanism when it comes to their veiling practices. Research suggests that these young women, through their double presence in the world – as French citizens...
Purpose
The purpose of this paper is to focus on mothers as key influencers in luxury retailing contexts.
Design/methodology/approach
Using a semiotic interpretation of mothers’ discourses, the authors underline the identity motivations for purchasing luxury apparel for their pre-adolescent children.
Findings
The paper shows that when shopping fo...
With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets. The objective of this contribution is to show that Greimasian semiotics is a very relevant interpretive framework to capture the...
A partir du récit de vie des trois auteures, l’objectif de cet article consiste à adopter une attitude réflexive afin d’explorer le rôle de la subjectivité dans le processus de recherche. L’analyse des discours fait apparaître que les trois chercheuses ont tout à fait conscience de la porosité de la frontière entre leur vie personnelle et leur rech...
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shop...
This research focuses on "second generation" young female adults' cosmetics consumption, and explores their specific ethnicity. The results of an ethnographic study and phenomenological interviews are developed. While mothers distinguish between two worlds (here and there), second generation individuals associate multiple worlds simultaneously to b...
This communication explores consumers' perception of shopping environments from a cultural identity perspective. French second-generation ethnic consumers' discourse about their cosmetic shopping and consumption styles is analyzed. This enables us to understand that shopping environments are organized according to cultural identity dimensions. Reta...
By means of qualitative studies of ethnic consumers with Moroccan, Tahitian, Turkish and Congolese backgrounds, this article demonstrates that ethnic consumers in France are experiencing reculturation through consumption, using products, brands and points of sale to negotiate this re-discovery and re-interpretation of their ethnic heritage. This in...
La reculturation est un phénomène visible dans le processus de consommation des individus issus de groupes ethnoculturels minoritaires. Sur la base des contributions de Greimas et Courtés (1993) et de deux terrains qualitatifs, cet article est centré sur une analyse sémiotique de la reculturation par la consommation. Le carré sémiotique d’ici et de...
