About
50
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Introduction
Viorela's [V---OH--REH--LAH] research interests include:
** misinformation / desinformation and associated corrections (fact-checking)
** fake videos (cheapfakes, deepfakes)
** political communication
** framing (especially the interplay of verbal and visual frames in news)
** health communication.
Skills and Expertise
Current institution
Education
October 2010 - October 2016
Publications
Publications (50)
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way wo...
Actors aiming to remedy the effects of health misinformation often issue corrections focused on individual outcomes (i.e., promoting individual health behaviors) rather than societal outcomes (i.e., reducing issue polarization). Yet, for highly politicized health crises like the COVID-19 pandemic, such interventions run the risk of exacerbating soc...
Politicians’ reticence to communicate their views clearly increases the information asymmetry between them and the electorate. This study tested the potential of subtle ideological cues to redress the balance. By spotlighting visual rather than the already much-examined verbal cues, we sought to contribute to building theory on cue effects. Specifi...
Drawing from framing theory, this paper operationalizes and tests three ways to measure how verbal and visual modalities interplay in audiovisual messages to produce meaning. The measures include (a) a ratio of verbal to visual frames; (b) an association rules procedure (ARL); and (c) in-depth analysis of the full audiovisual material. As a step to...
Risk professionals and scholars have long recognised the media as a key player in the social construction of risk. Many investigations into the frames journalists use when covering risks were published in recent years. Yet, keeping track of this literature has become increasingly difficult because authors tend to introduce new frames with every new...
Concerns have been raised over AI-generated deepfakes and their impact on democracy. Unlike earlier forms of disinformation relying on text or traditional video-editing techniques (cheapfakes), deepfakes employ artificial intelligence, provoking speculations that they may be even more persuasive and harder to debunk. Using an experiment with a mult...
Widespread concerns about the pervasiveness of misinformation have propelled one antidote to the center of scholarly attention: the journalistic fact check. Yet, fact checks often do not work as intended. While most fact checks are text only, a compelling theoretical argument can be made for using a video format instead. In this pre-registered expe...
When pharmaceutical companies operate disease-awareness websites, they are required to give complete and accurate information to consumers, but at the same time, they are seeking to increase revenue. In most countries, direct-to-consumer advertising for prescription drugs (DTCA) is prohibited; thus, such websites are among the few means by which ph...
Given the scholarly neglect of visuals in health risk reporting, it remains unclear what types of visuals predominate in news coverage and why journalists choose to use them. Generating knowledge on this neglected part of journalistic work should facilitate a more comprehensive understanding of health risk reporting and its impact on society. In 20...
Pharmaceutical advertising involves the for-pay transmission of messages about drugs and other types of medication, with the ultimate goal of increasing demand for the product advertised. Pharmaceutical companies manufacture and advertise three different types of medication: prescription drugs (Rx), over-the-counter drugs (OTC), and dietary supplem...
Pharmaceutical lobbying refers to the activities carried out by pharmaceutical companies to influence policymaking. Sometimes, lobbying is understood as the core subfunction of public affairs , the latter defined as the activities devoted to the management of organizations' relationships with policymakers and with other organizations. The lobbying...
Crises allow falsehoods to flourish in communication environments, prompting negative consequences. Corrections issued in response, such as journalistic fact-checks, have difficulty undoing the harm falsehoods cause. This has been attributed to the design and distribution of corrections, presented as diametral to how false / misleading claims are r...
Journalists use both words and visuals to convey and interpret information, and the public is exposed to both when attending news. Yet, extant work largely neglects visuals’ contributions to news framing and how journalists perform their professional roles. We address this research gap in two integrative studies and use HIV reporting in China as a...
While extraordinary events like pandemics may prompt an increase in information-seeking behaviour, such trends are unlikely to be sustainable. Over time, issue fatigue/overdose is expected to set in. This study employed generalised additive mixed models (GAMMs) to determine whether attention to TV news corresponded with real-world developments. We...
In the last two decades, numerous scholars and professionals have argued that people need more assistance than provided by conventional reporting. Hopes have been placed on a new genre, most commonly known as explanatory reporting. This type of reporting provides context by answering "how" and "why" questions, going beyond conventional reporting's...
The quest for a Viagra equivalent for women has both reignited concerns over female oppression and rekindled hope for gender equality. Communication about decreased desire in women has come under intense scrutiny, especially in terms of the ways in which it may legitimize one view or the other. We present a systematic review of academic research on...
Zusammenfassung
Zahlreiche Akteure blicken besorgt auf die Verbreitung von falschen bzw. irreführenden Botschaften im Internet – darunter Verschwörungstheorien, Gerüchte und Fake News/Falschmeldungen. Um die von Fehlinformationen Betroffenen und den dadurch entstandenen Irrglauben aufzuklären, werden Richtigstellungen herausgegeben. Allerdings schö...
This is a review of this book:
https://www.peterlang.com/view/title/63359
We explore the framing of people living with HIV in news photos from China through two studies. Study 1 consists of a Q-sort exercise and post-sorting qualitative interviews with 10 Chinese individuals. Insights are used to develop operational definitions of visual frames for use in Study 2, a quantitative content analysis. News photos of 290 peopl...
Der Nachrichtenjournalismus steht im Zeitalter der Digitalisierung unter besonderem Druck. Digitale Kanäle wie Youtube, Facebook oder Instagram, Künstliche Intelligenz, Fake-News-Vorwürfe und zunehmend fragmentierte Publikumsinteressen haben das Format Nachricht ebenso verändert wie das journalistische Handwerk und die Nachrichtenrezeption. Was bed...
Dieser Beitrag liefert eine Einführung in die Framing-Theorie.
JournalistInnen verwenden Frames (im Deutschen: Rahmen), die man allgemeiner als geteilte Deutungsmuster begreifen kann — um die Informationsfülle zu bewältigen und gleichzeitig RezipientInnen Orientierung zu bieten. Dabei wählen sie einige Aspekte zu einem strittigen Thema aus und heb...
Zu den wichtigsten Adressaten der Kommunikation von Pharmaunternehmen zählen die breite Öffentlichkeit, Journalistinnen und Journalisten, Entscheidungsträger, Patientinnen und Patienten sowie Verbraucher und Verbraucherinnen. Um diese Zielgruppen zu erreichen, werden unterschiedliche Instrumente eingesetzt. Sie reichen von Kampagnen zur gesundheitl...
Frames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable—i.e., the act of framing—actors do use frames strategically in their attempts to de...
The effects associated with deceptive pharmaceutical advertising are considerable. Modern-day deception in pharmaceutical advertising no longer occurs through verbal means or visual means alone. Rather, deception is carried out by putting together the verbal and the visual components of an ad in a certain way. Based on existing research, this chapt...
The use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers (n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and...
Detailing umfasst direkte Interaktionen zwischen Ärzt/innen und Pharmavertreter/innen mit dem Ziel, erstere von den Vorzügen bestimmter Medikamente zu überzeugen und die Anzahl der ausgestellten Verschreibungen zu erhöhen. Dieser Artikel liefert eine Einführung in diesen Tätigkeitsbereich aus kommunikationswissenschaftlicher Perspektive. Auf eine H...
Building on my earlier work, which focused on integrative framing in print media, this chapter proposes a way in which visual and verbal frames can be investigated in news packages. To this end, the chapter provides an updated literature review on how audiovisual analyses can be conducted, reveal strengths and weaknesses of existing approaches, and...
The dividing line between empirical and nonempirical methods is marked by scholars' approach to knowledge gain (i.e., epistemology). Empirical methods typically involve systematic collection and analysis of data (i.e., observation and evidence). They are used primarily in quantitative research involving original collection of data, but also in seco...
The dividing line between empirical and non-empirical methods is marked by scholars’ approach to knowledge gain (i.e., epistemology). Empirical methods are positivistic and typically involve systematic collection and analysis of data (i.e., observation and evidence). They are used primarily in quantitative research involving original collection of...
Zu den wichtigsten Adressaten der Kommunikation von Pharmaunternehmen zählen die breite Öffentlichkeit, Journalistinnen und Journalisten, Entscheidungsträger, Patientinnen und Patienten sowie Verbraucher und Verbraucherinnen. Um diese Zielgruppen zu erreichen, werden unterschiedliche Instrumente eingesetzt. Sie reichen von Kampagnen zur gesundheitl...
Patientengerichtete Werbung für verschreibungspflichtige Medikamente prägen die US-amerikanische (Iyer, 2009) und die neuseeländische (Every-Palmer, Duggal, & Menkes, 2014) Werbelandschaft. Der Beitrag ist wie folgt strukturiert: Auf die Definition von DTCA folgt die Darstellung der Einstellungen der Ärzte und der Verbraucher. Anschließend widme ic...
This study discusses variations in the media coverage of the most prominent male and female EP candidates from Romania in the four weeks leading up to Election Day (May 8 to June 7, 2009). The verbal- and visual-framing analyses conducted focus on the visibility of these candidates, their viability (horse-race frame), and the balance between issue-...
Der Beitrag bietet eine Bestandsaufnahme der Konzepte und Verfahren der Wirkungsforschung in der strategischen Organisationskommunikation. Zunächst definieren wir den Begriff und ordnen die Wirkungsforschung in die verschiedenen kommunikationswissenschaftlichen Teildisziplinen ein. Es folgt ein Überblick über Methoden und Ebenen der Evaluation der...
Purpose – This article seeks to analyse the skills and knowledge that have a positive impact on the reproduction of the core frames of social actors in the mass media.
Design/methodology/approach – The theoretical discussion is accompanied by a cross-cultural case study of the debate surrounding the leaked e-mail correspondence between climate res...
